Economic Daily - China Economic Net October 11th, October 11th - 13th, 2017 China International Textile Fabrics and Co-sponsored by the China Council for the Promotion of International Trade Textile Industry Branch, China Textile Information Center and Messe Frankfurt (Hong Kong) Co., Ltd. Excipients (Autumn and Winter) Expo (hereinafter referred to as intertextile autumn and winter accessories exhibition) was held at the Shanghai National Convention and Exhibition Center. With an area of ​​over 276,000 square meters and 11 exhibition halls, the company has once again gathered thousands of ray of upstream and downstream enterprises in the industrial chain to guide the textile industry in the stage of structural adjustment.
Resource Sharing Event Industry Wind Forward
For more than 20 years, with the precise business matching, meticulous service and super high popularity, the intertextile autumn and winter accessories exhibition has been the first place in the industry exhibition, and the scale of previous exhibitions has been expanding. The 2017 intertextile autumn and winter accessories exhibition has once again set a new record. Nearly 5,000 exhibitors from 32 countries and regions have gathered on this professional business platform to lead the industry chain resource sharing textile event and showcase the international exhibition style.
The intertextile autumn and winter accessories exhibition covers fashion women's wear, formal wear, shirts, casual wear, functional/sports, underwear and swimwear fabrics, leading the fashion design area, and the rapid growth of the recent denim area and accessories vision. Area. In each exhibition area of ​​each exhibition site, all the industry stars rookie and the stage, the market signals and development trends of the sub-industry are fully exposed, let this annual gathering become the guiding light for the industry to explore the industry trend.
In the fashionable women's fabrics distributed in the 4.1, 7.1, 7.2, 8.1, and 8.2 pavilions, many star enterprises subdivide according to cotton, chemical fiber, silk , jacquard, printing, embroidered lace, underwear and swimwear, etc. From the classical to the latest craftsmanship, you will find that the variety of women's clothing is derived from the ever-changing fabric! Located in the dressing fabric area of ​​Halls 6.1 and 7.1, the large-scale coffee is gathered, the dressing fabric is still very elegant, but it can be anti-wrinkle, washable, easy to care, and also keep warm and breathable. With the help of many high-quality fabric products, the dress is also beginning to change. Got "easy to approach."
6.1 In the pavilion area adjacent to the dressing fabric, whether it is an office or a figure, the addition of cross-border elements such as linen fiber, dark jacquard, silk, merino brings a more vivid vision to the shirt fabric. The effect and wearing experience, the shirt has already opened the era of solo singing. Under the background of rapid rhythm, the leisure style has not decreased, and it has become another mainstream. The leading enterprises in the leisure area of ​​Hall 1 and Hall 4.1 bring not only the cotton and hemp that have returned to the original source. Fine products such as silk and wool, and more from the life concept of the fabric itself, easily impress the audience's deep desire. If leisure is not enough to relieve stress, then in the functional/sports fabric exhibition area of ​​Hall 1, many fabric products can help people surpass themselves, challenge the limits, and protect against UV rays. dust-proof? Waterproof and breathable? These are just a series of functional fabrics such as stepping bricks, far infrared, anti-static, anti-radiation, high temperature resistance and compression resistance, helping humans to explore a wider world.
Located in the jumping cowboy exhibition area of ​​Hall 7.2, the industry leaders used the light and dark depths of Daning to express the temperature of the “tidalâ€, the most sophisticated craftsmanship, the most fashionable design, and the words of knitting, color, yoga and softness. Denim fabrics will only bring people a lot of surprises. Don't be surprised, what you see and touch is denim fabric. In the accessories exhibition area that occupies the two halls of the 4.2 and W museums, please enjoy the beauty of Seiko, a button, a zipper, a rope, a label, which can be soft and wear-resistant, can be light and thin, in the details At a high level, the taste of a clothing product may start from here.
In addition to the subdivision of the pavilion exhibition area, there are 18 pavilions in the country to carry out a concentrated display of the overall image. Zhejiang Huzhou, Haining, Shaoxing, Xiaoshan, Jiangsu Shengze, Pingwang, Hutang, Fujian Changle, Shishi, Guangshen, and Junan have brought high-quality enterprises to settle in, and the China Hemp Textile Industry Association has exhibited strongly.
As the intertextile autumn and winter accessories exhibition leading the global textile industry, the concept of “global village†is reflected in this. Just visit the international pavilion of Halls 5.2 and 6.2, and you can learn about the latest market trends in the international market without going abroad. Bringing together the Italian Milano Unica pavilion, the French pavilion, the German pavilion and many exhibitors from Belgium, Switzerland, Turkey and the UK; exhibitors from Hong Kong, Taiwan and India, Japan, Korea, Thailand and other countries Asian pavilions; internationally renowned brands and institutions such as DuPont, Hyosung, INVISTA, Lenzing and OEKO-TEX, each from a global network of partners and members, to form a group to showcase a range of specialty products. There are also high-quality overseas exhibitors Liberty Fabrics, Marzotto Group, Orta Anadolu Tic Ve San Isl TAS, Stylem Co Ltd, Concordia Textiles NV, etc., to let the audience meet with many world famous enterprises, quality products, and better understand the future direction of global textiles.
Refreshing the value of the peak, shaping the ingenuity
From the arrival of the National Convention and Exhibition Center (Shanghai), the concept of “design and trend†to be expressed in the intertextile autumn and winter accessories exhibition has been around everyone. More and more surface accessories companies have adapted to the market of “face value†on this platform, recognizing the power of fashion and design, and turning passive into initiative in the torrent of fashion. In recent years, many surface accessories companies have used the platform of intertextile autumn and winter accessories exhibition to refresh the peak value of surface accessories products, and also show the design strength of textile surface accessories enterprises. Many enterprises have become fashionable fashion trends. On the platform of the intertextile autumn and winter accessories exhibition, it will provoke the fashion trend of the next season.
The most in-products, the highest-profile patterns, and the latest craftsmanship, in addition to the design trends from exhibitors' exhibits, the trend scenes in the exhibition also play a more prominent role in the fashion compass, enjoying a high reputation both inside and outside the industry. It has become a show that exhibitors and professional audiences must watch. Intertextile this fall and winter fabrics and accessories exhibition site, overseas trend area, the concept of fashion district, district men, women, leisure area, accessories areas, etc., after the breakdown of international autumn and winter 2018/19, Chinese textile fabric trends release also continues Divided into categories for industry colleagues to point to fashion.
In recent years, domestic surface-accessory products have developed rapidly. While strengthening design, many companies have also paid more attention to the improvement and optimization of production processes. In intertextile autumn and winter fabrics and accessories exhibition site, a number of beach-goers in the industry to launch their latest products, the latest trends in the pilot, but also have the latest technology on display, now demonstrate the production process has become another popular trend of tipping points. In the eyes of laymen, the two pieces of fabrics that look the same are very different in appearance. The mystery lies in the ingenuity of superb craftsmanship.
Nowadays, the parallel of “Yan value†and “connotation†has become the market's first choice, and these products can be viewed in one stop at the site of this intertextile autumn and winter accessories exhibition. As the designers think, the intertextile autumn and winter accessories exhibition itself is a big trend to release the show, carrying textile surface accessories companies from the design, trends, crafts and other aspects, and constantly wave by wave development trend.
"Gaoding" trade docking multi-dimensional forum interaction
As an industry event, the popularity of intertextile autumn and winter accessories has been very high. Take the 2016intertextile autumn and winter accessories exhibition as an example. More than 73,000 buyers from more than 90 countries and regions visited the site. In addition to mainland China, the 10 most visited countries and regions are Hong Kong, South Korea, and China. Japan, Taiwan, the United States, India, Russia, the United Kingdom, Thailand and Indonesia, the audience and exhibitors have said that the exhibition has a lot of business opportunities.
In the early stage of this intertextile autumn and winter accessories exhibition, the organizers conducted detailed understanding of the business matching needs and promotional needs of exhibitors and buyers, and provided exclusive business matching and publicity resources according to the different attributes of exhibitors, allowing more exhibitors to pass. The “Gaoding†service has established links with quality buyers.
In order to promote the accurate connection between exhibitors and buyers, this intertextile autumn and winter accessories exhibition opened an online business appointment, which can be realized in the official website of the exhibition and the official WeChat public account. In addition, the organizers also invited powerful special buyers to come to the store to visit the booths of various exhibitors to further promote business. C&A, ONLY, VERO MODA, SELECTED, PORTS, ELAND, BETU, lily, MIGAINO, Jiu Muwang, Cotton Age, Qigege, Shan State and other well-known clothing brands have joined the business appointment to negotiate, in the intertextile autumn and winter accessories exhibition site to find their favorite Exhibitors.
In addition, the organizers also held a number of industry forums during the exhibition, the 2018/19 autumn and winter PROMOSTYL inspiration trend, WGSN 2019 spring and summer four major trends - color and fabric trends around the domestic and international fashion trends, how the traditional retail industry respond to new consumer trends and changes in the market, the fashion industry and supply chain integration - innovative design and product focused market information such as landing and marketing strategies, more sustainable cultivation methods cOTTON USA and the US cotton industry, sustainable development and environmental protection of the cowboy way of washing, etc. Technological innovations such as sustainable development and re-innovation in the field of regenerated cellulose fiber bring together cutting-edge scientific research results, explore the future of the industry, and seek opportunities for development.
Continuous upgrade service, unlimited business opportunities
Constantly improving the exhibiting experience of exhibitors and buyers has always been the pursuit of the organizers of the intertextile accessories exhibition. This year's intertextile autumn and winter accessories exhibition launched a mobile electronic journal, which can be obtained on official WeChat and official websites. The schedule, trend and exhibitor information are mastered by one hand, which better meets the different demands of exhibitors and professional visitors. Further promotion and upgrade of convenient services such as electronic registration and online pre-registration have also improved the exhibiting experience of exhibitors and professional visitors.
In addition to the previously featured dining areas, leisure areas, charging areas and other special function areas, communication function support vehicles, medical centers, prayer rooms, massage areas, two-way ferry battery cars, from the exhibition hall to the Hongqiao hub and the subway line 9 The continuous improvement of a number of services such as the closed shuttle bus has also become a fine tradition of the intertextile surface accessories exhibition, providing excellent services for exhibitors and visitors.
It can be said that every corner of the pavilion is carefully crafted every year. The exquisite and exquisite service has won the unanimous approval of exhibitors and buyers, and attracted many buyers to present, which has brought unlimited business opportunities for exhibitors.
In recent years, the development of the textile economy has gradually stabilized, and the growth of foreign trade has become the norm. The industry enterprises that intend to observe the wind direction and trade contacts have increasingly chosen the intertextile autumn and winter surface accessories exhibition. Many industry colleagues are hard to take the helm at the stage of feeling the backbone of reform, but the more they go against the tide, the more they need to gain insight into the market and grasp the opportunities for development.
Consumption is the ultimate demand. Faced with the new requirements, the need to integrate the textile industry chain, to redefine textiles starting point of scientific and technological innovation, with new technologies, new processes sculpture of new products. In this industry trade wheel called intertextile autumn and winter accessories exhibition, some enterprises have already found a transformational attitude, and some enterprises have established a path to reach new consumption. Many colleagues have established this annual prosperity as mutual establishment. The best platform for cooperation and expansion of new growth points. Enterprises from all segments of the industry, upstream and downstream of the industrial chain come together, and the fire of the stars will build an annual opportunity. On this authoritative platform, thousands of light will be used as a pilot for the industry.
This autumn in Shanghai, China International Textile Fabrics and Accessories (Autumn and Winter) Expo will be in the same place as China International Apparel & Accessories Fair 2017 (Autumn), China International Textile Yarn (Autumn and Winter) Exhibition, PH Value China International Knitting (Autumn and Winter) Expo. Joint efforts to create a total industrial chain resources linkage, trade and win-win.
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