2017 Keqiao Fashion Week Press Conference Held

A stunned outfit is often a blend of top fabrics and superior design. In the 1920s, Coco Chanel met the local tweed fabrics in the north of England. Nowadays, tweed has become one of the iconic elements of chanel; by "pleats", the world's Issey Miyake, designers will Personal career, brand value and pleated fabric technology are tightly bundled together, which is the leader in the integration of contemporary fabric technology and fashion design... fabrics, in fact, have been constantly giving fashion, giving fashion new The definition also implies the future of the entire industry.

The trend is changing rapidly, and only one unchanging fashion truth has always been followed by the industry: “Excellent fabrics are the foundation of quality clothing”. Classic fabrics are not only the core of brand value, but also the accumulation and inheritance of a long history and art culture. Italy's superior silk manufacturing and printing, the UK's excellent worsted wool and tweed development, Japan's near-dense high-tech fiber and polishing technology research... Before we talk about the world map of design climate and brand achievement, tradition The fabrics of textile powers have long been self-contained, and their innovation and forward-looking far exceed people's imagination.

Throughout China and the world's fashion week, each has its own merits, but it is dominated by the clothing brand's next season's ready-to-wear design show. The fashion creative fabrics as the core of the international Fashion Week, Keqiao is the first "eat crab" pioneer.

Keqiao Fashion Week has been successfully held for two consecutive years since 2015. As the development of high-quality vector keqiao fashion industry, creative platform to build, resource gathering fashion, fashion trends guidelines, product development-oriented, fashion design promotion, etc. to promote the commercial value of landing Keqiao textile industry, the upgrading, promote Chinese textiles The rapid development of the fashion industry has contributed and exemplary.

Open Keqiao Fashion "Friends Circle"

On July 4th, the press conference of “2017 Keqiao Fashion Week” was held in Keqiao, Zhejiang. The third Keqiao Fashion Week (hereinafter referred to as Fashion Week) was officially launched. In the course of the next three months, the new round of “Fashion Tour” will open the multiple entrances of Keqiao Fashion “Friends Circle” with Keqiao as the center, collecting fashion ideas from all over the country and around the world, Keqiao Design, Ke The bridge manufacturing and the Keqiao brand's perfect combination of fashion powers opened the curtain of a fashion fabric feast.

The conference guided by the China Textile Industry Association, Keqiao District Shaoxing Municipal Government, China Textile Information Center, China Textiles Development Center, Keqiao District Shaoxing City Science and Technology Bureau contractor. Xu Yingxin, Vice President of China Textile Industry Federation, Executive Vice President of Textile Industry Branch of China Council for the Promotion of International Trade, Director of Productivity Promotion Department of China Textile Industry Federation, Qiao Yanjin, Director of China Textile Information Center, Li Binhong, Director of National Textile Product Development Center, China Textile Li Bo, deputy director of the Information Center, Liu Zhaoxiang, director of the product development division of China Textile Information Center, Qi Fangliang, deputy head of the People's Government of Keqiao District, Shaoxing, Wang Binghao, director of the Science and Technology Bureau of Keqiao District, Shaoxing, deputy director of the Keqiao District Government Office of Shaoxing City, printing and dyeing industry cluster district office director Loudong Yin, deputy director of Keqiao District Shaoxing City Science and Technology Bureau YU Xiao Wei, Shu Xu, director of China textile City and other creative industry leaders from the service center of China textile industry Association, Shaoxing Keqiao District government leaders, organized activities leaders at all levels of the organization, authoritative news media from all walks of life and national textile product development base business representatives from Keqiao, China fabrics business representatives and cutting-edge designers, nearly 200 people participated in the conference.

Fashion Keqiao on the water side

“Sanshan Wanhu Panxiangqu, Baiqiao Qianjie Water Horizon”——The poetic portrayal of the Pearl of Jiangnan Water Town, outlines the beauty of “Impression Keqiao”, the dream of happiness born from the ancient culture of Yuanyuan Culture, which makes the new era The stylish Keqiao has a unique style.

â–²Qi Fangliang

“In 2016, the large-scale textile industry in the region achieved an output value of 218.548 billion yuan, sales of 210.326 billion yuan, and textile exports of 8.86 billion US dollars. Nearly a quarter of the world's textile products are traded in China Textile City. 2016 Young Textile City Market Group and 'Online Textile City' turnover exceeded 150 billion yuan and 22 billion yuan respectively. The Keqiao District Textile Industry Creative Design Base has a revenue of 1.035 billion yuan, including service income such as design and development, which has led to the formation of 18.286 billion yuan. sales revenue, boost upgrade and become a fashion industry innovation and development of an important force Keqiao industry. "Qifang Liang, deputy head of his speech at the meeting, with a strong set of data describes the booming trend Keqiao textile industry.

â–²Xu Yingxin

Vice President Xu Yingxin also said in his speech that Keqiao's fashion and creative industry is booming, mainly based on Keqiao's profound cultural heritage and the unique advantages of “industry + market”, relying on the support and planning guidelines of the top-level design of the government. Thanks to the organic integration of modern service industry, industrial modernization and new urbanization, thanks to the harmonious symbiosis of Keqiao industry development and environmental ecology, it also benefits from Keqiao's integrated, inclusive and open international innovation cooperation platform. Construct. He also pointed out that in 2017, China's textile industry will launch a series of "battles" such as " going out ", "three products" strategy, intelligent manufacturing , inheriting tradition, and innovative development. In this context, Keqiao should seize the opportunity to establish a global development pattern with an international vision, and use the “soul” of technology and fashion to shape the “body” of the development of the industry, and realize the competition with the world fashion with the right to speak and new advantages. Hehe.

On the importance of strategic partners

By 2016, China Textile Industry Association keqiao Fashion Week for the first time and open a comprehensive strategic cooperation, integration of resources to achieve professional bodies and regional industrial economy. With the influence of China Textile Association in the national textile industry, Keqiao Fashion Week has been upgraded from a local event to a national fashion event, and Fashion Week has gradually become a gold business card for Keqiao City. In 2017, based on the shared vision of promoting the transformation and upgrading of Keqiao textile industry, Keqiao and China Textiles continued to deepen strategic cooperation.

The significance of cooperation between the two parties is not limited to the joint activities of fashion events. "Through these activities are carried out and the depth of market-oriented product development, professional services, the technology and fashion in hand, to further enhance the technological innovation capability of fashion products manufacturing enterprises, and promote the transformation and upgrading of fashion intelligent green manufacturing enterprises, and expand self With the popularity and reputation of fashion brands, and incubating a number of fabric brands and designers with innovation and development potential, it will promote the Keqiao fashion and creative industry chain and build a fashion and creative industry ecosystem, in order to realize the 'fashion Keqiao, impression Keqiao and Happiness Keqiao's magnificent blueprints increase the speed, helping Keqiao to become the fashion industry creation center led by creative design and the fashion source of the global textile industry.” Deputy Secretary of the Keqiao District Committee of Shaoxing City, the district head Zhijiang’s remarks in an interview with the media revealed its deep meaning.

In this regard, vice president Xu orientation, said the China Textile Industry Association as a national focus on the interests of the textile and apparel industry endorsement platform, has been providing a steady stream of high-quality resources effectively and times of transformation and development of the textile industry cluster professional service. China Textile and Keqiao will jointly create the industry's first international fashion week with fashion and creative fabrics as the core of the industry, fashion source and technology, and build and enhance Keqiao's fashion status and fashion discourse. And fashion charm, push Keqiao to the forefront of cutting-edge fashion.

â–²Qiao Yanjin

Director Qiao Yanjin pointed out that China Textile Information Center and National Textile Product Development Center, as the main executive institutions of China Textile Association, rely on their highly sensitive insights and fashion sense to the industry, with their resource advantages and professional advantages at the industrial level. Brand advantages, as well as comprehensive advantages in industry research and industry services, will help fashion week visibility and reputation in fashion trends research, product development, creative design, industry docking, etc., and promote the rapid development of Keqiao fashion industry. And transformational upgrades. She also said that it will rely on China's popular fabric engineering to hold “China Women's Fabric Fashion Trends Release”, “China Fashion Fabric Design Competition”, “Frabics China New Designer Fashion Design Invitational Tournament” and “Ke” during the Fashion Week. Bridge Fashion enters China International Fashion Week and other high-quality activities, from which to explore the innovative and competitive Keqiao fabric brand, to open up the ecological context of fashion week T platform and market, and then promote the construction of Keqiao fashion creative system, promote fashion resources and Ke Bridge industry docking, promote Keqiao fashion to join the international arena to win the right to speak.

What is the meaning of the fabric?

Fabrics at the source of fashion are an important element in clothing. Under the new economy, the market competition of clothing brands has gradually increased from supply chain competition and value chain competition to value ecosystem competition. Keqiao Fashion Week, which is based on fabrics, shares fashion with Chinese clothing brands from a deeper level of the industry chain. Win more development opportunities for each other.

“China's first international fashion week with fashion and creative fabrics as its core”. In the introduction of 2017 Fashion Week, Director Li Bo clarified the new precise positioning of this fashion week, which is mainly based on Keqiao's textile manufacturing industry foundation and the unique advantages of the fashion industry.

â–²Li Binhong

Director Li Binhong expounded the dual meanings of “first to do” and “do first” in the three aspects of industrial positioning, industrial design and technology design, fashion design and green design. . She pointed out that Keqiao is the most important industrial cluster in China's textile and garment industry. Whether it is from the scale of industry or from the perspective of industrial innovation, Keqiao constitutes the main body of GDP with the economy of “on a piece of cloth”. Keqiao’s amazing textiles. The output value, sales revenue and market turnover data, as well as the fashion innovations of Keqiao outstanding companies, confirm this.

She also said that the “China Women's Fabric Fashion Trends Release” held in this fashion week will be built into the Chinese textile fabric trend research and release system established for decades, and will be integrated into the actual operation of Keqiao Textile Enterprise, which will promote the fashion trend. The research results are combined with the production practices of the company and promote the development of excellent fabrics for Keqiao textile enterprises. The "China Fashion Fabric Design Competition" and the "Frabics China New Designer Fashion Design Invitational Competition" complement each other, strengthen the connection between fabric development and fashion design, promote the linkage innovation between technology and fashion in the upstream and downstream of the industry chain, and realize the technology and design business. The value falls. At the same time, she believes that Fashion Week is the beautiful business card of Keqiao fashion fabrics. To be the first, the industry itself must have unique competitive advantages and sustainable development potential.

The road to industrial upgrading, fashion as a path

As a traditional textile country, bid farewell to the imitation and follow-up of Western aesthetics and values, China is turning to a textile power. In the future fashion map, the trend of fabric innovation leading the trend of clothing will become more and more obvious. At present, politics, culture and science and technology have become the factors that influence the thinking mode of the textile industry. In the new round of consumption reform, “branding” is the only way for the textile industry to achieve transformation and upgrading. In the future, what role will Keqiao Textile Industry play in China and the global fashion industry?

Achieve "fashion Keqiao, Keqiao impression, Keqiao happiness" is an important strategic goal keqiao Thirteen Five times, how to lay keqiao series of combination punches transformation and upgrading, to create "Keqiao sample"? In an exclusive interview, the district chief of Shen Zhijiang pointed out that in order to achieve this goal, it is necessary to focus on and accelerate the transformation and upgrading of the five areas of printing and dyeing industry, textile city, industrial community, urban construction management, and concept style, and implement the "three two-handed grasp": First, one hand grasps the transformation and upgrading of traditional industries, and firstly grasps the introduction and cultivation of emerging industries; the second is to grasp the transformation and upgrading of China textile city, and to grasp the innovation drive of science and technology city; the third is to grasp the development atmosphere of enterprises and grasp the service efficiency of the government. . At the same time, it is necessary to adjust the economic structure, build a new competitive advantage featuring fashion, and take the lead in completing economic transformation and upgrading.

â–² answer the reporter's question

Vice-president Qi Fangliang talked about the development of Keqiao industry in 2017. He pointed out that the fashion and creative industry in Keqiao District will build a number of fashion platforms with large-scale industrial clusters and strong comprehensive strength; foster a number of fashion enterprises (projects) with obvious industrial advantages and strong core competitiveness; create a group of international influences. Large and exemplary fashion activities with strong action; realizing the continuous accumulation and leap-forward development of fashion enterprises (projects), fashion platforms, fashion activities and other factors. At the end of 2017, we strived for the total revenue and sales value of fashion and creative design to reach 66.2 billion yuan, of which fashion design led to a value of 23.5 billion yuan, fashion manufacturing sales revenue reached 21 billion yuan, fashion consumption turnover reached 16 billion yuan, and fashion service sales revenue reached 5.7 billion yuan.

Director Li Binhong said at the meeting that fabric development has the complexity of industrial chain, many industrial links, wide-ranging factors, and obvious differences in demand, as well as the dynamics of many varieties, small batches, fast delivery, and short product life cycle. . Therefore, through a series of related activities, training enterprises to establish an integrated innovation system of internal and external resources, timely grasp the trend of fashion and product development direction, from the development of individual products to the ability to cultivate system innovation is the key to fashion week execution. “Keqiao fabric not only holds up the 'economics on a piece of cloth', but also holds up the beautiful Chinese dream. When China on the ' Belt and Road ' share more and more Chinese programs to the world, it is represented by Keqiao. The Chinese textile industry cluster will also adopt a new attitude to realize our common vision of changing the world processing factory as the source of fashion. Then, this first is not only the first in China but also the first in the world,” she said.

â–²Li Bo

According to the introduction of Director Li Bo, the new permanent logo collection event of “2017 Keqiao Fashion Week” will be launched immediately. During the fashion week, “China Fashion Fabric Design Competition” and “Fabrics China New Designer Fashion Design Invitational Tournament” will be held. Fashion designer brand show, Hong Kong Polytechnic University ITC graduation design show, Keqiao local famous original works show, "Keqiao Fashion into China International Fashion Week" and other activities, will also release Chinese women's wear in the form of static display and dynamic show Fabric trends. The colorful activities of this series will bring Keqiao to the focus of the industry, and Keqiao Fashion will become a hot topic in the industry.

In the future, what definition will the fabric give to fashion? Perhaps the answer is in 2017 Keqiao Fashion Week, and we will wait and see.

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