ASH autumn and winter new products start wildly, Ready-To-Wear clothing series world premiere
[Shanghai, China, 2017.7]July 20, 2017, ASH 2017 autumn and winter new product preview will open in Beijing, the highly recognizable South American, military style autumn and winter new products, show the exclusive ASH girl wild Wild, unfettered freedom - JUST PUSH PLAY. At the same time, the opening of the 2017 autumn and winter clothing series, which was designed by the new art director Catherine Brickhill, and the opening of the global image store, heralded the new season of ASH, and set off in the wild.
Autumn and winter are inspired by the wild and rocky rebellious era
The autumn and winter new product preview will mix and match the inspirational scenes of the wild jungle and rock and roll city, as if the ASH girl is free to enter the South American military world, chasing unfettered, boldly exploring the unknown, bringing the visitors into the source of the rock rebellion of the 70s. This is the inspiration for ASWFW17. This season, ASH brings together rock and roll hippies, retro military, South American totems, paisley prints and sportswear elements to create a unique representation. An easy to wear but modern product. This series of highly iconic styles, from the attention to detail to the tailored design, all reflect the ASH girl's casual style of dress, through the full range of matching shoes, #ASHgirls free style personality.
Sony's full range of clothing presents the perfect brand icon#ASHgirls
One of the biggest highlights of this season's new product preview is the release of the new apparel collection Ready-To-Wear, which is the first time that new fashion design director Catherine Brickhill has brought to ASH. Catherine's more than 20 years of experience combines British rock and roll creativity, French elegance and Italian wild style, and is known as the “Queen of Leatherâ€. In her first ASH clothing line, the perfect unrestrained, free-spirited #ASHgirls image makes the season's wild brand DNA clearer.
FW17RTW reinterprets the culture of South American style from a contemporary perspective, boldly uses laser cutting technology, coupled with metal buckles, freely and unrestrained, and skips the routine. It will not want to follow the rules of the gypsy, and people can't put it down. Any scene can be revealed from all angles. Stylish style.
The ASH new product preview can be seen everywhere in the South American jungle elements totem, as if a South American military travels to the modern city, combined with the South American jungle birds, spider webs, flowers into the ASH wild soul graffiti design as the core of the whole season, with other avant-garde A highly versatile piece of clothing that runs through the full range of clothing.
South America's exotic emotions are distinct, and the wild design perfectly reveals the South American style. The gestures of nomadic, showing the nomadic spirit and exuberant, exudes endless energy. Rich South American elements with wild graffiti or delicate and delicate paisley prints - exquisite silk blends with wild graffiti to show the casual beauty, from the hippie style of the 1970s, showing their own personality, and also the tribal people's unrestrained freedom to wear on the body .
Fedora jacquard booties, exquisite fabric with a slight flash of light on the surface, and a pair of ankle boots with a distinct retro charm, pay tribute to the disco era of the 1970, and give away the rigorous and rigid high-heeled ankle boots, exudes the charm of casual beauty. .
Black leather boots are the best-selling items in winter. They are full of handsomeness, focusing on the label of fashion, self-confidence and rebellion. This season, more attention is paid to the interpretation of details and choices in the middle, playing more fun and showing one. A kind of cynical sense of decadence, she can easily become a highlight in her overall shape.
The striking one-piece leather and black leather garments have a unique influence on the military style. The fashion sense is extremely strong. A large number of contour designs and functional appearances are combined with detachable fur.
Military jackets are decorated with such things as parquet and badges, plus ethnic-inspired camouflage prints and suede trims, as well as zippers and metal studs. Unabashed, it shows the charm of modern fashion.
Excellent combination of shoes
SPORTSLINE has always been the eloquent and high-performance endorsement of the ASH series. The ASHSTAR sneakers in the new season in autumn and winter have undergone more changes. They are dominated by the military style, playing with badges and sequin embroidery elements, extending on a variety of materials, gorgeous velvet. Hot pattern, jacquard cloth, fusion and not cumbersome, re-deconstruction and definition of the military travel style.
With the soles of the soles and the uppers of the shoes as the main elements, the winter is dull, but there is no shortage of the main colors in the winter, the dark black and the commonly used medal elements, officially open to explore the world chasing alone.
With the above recommended clothing series, #ASHgirls made a high-profile debut in this season.
Abandon the wild bloom of monotonous and dull autumn and winter shoes
The overview preview will be a new product on the spot, free and casual, fearless and bold spirit combined with contemporary urban sense, showing the brand style that belongs to ASH.
Winter boots are the perfect choice for finishing legs. This season's ASH sports boots show the fascinating leg curves and become a visual focus everywhere. As the #ASHgirls lifestyle skiing tour in winter, let You become an absolute visual focus on the ski slopes, making you pleasing and energetic. Without any modification, it can make you unique and show your leg charm.
The starting point of the ASH Global Image Store opening wild tour
#ASHgirls The last screen of free chase comes to the ASH global full range of Lifestyle image stores, ASH new generation image store will be fully launched in the second half of 2017. As the ASH products present, elegant and diverse quality, combined with Italian craftsmanship to create ASH retail stores, textured texture walls and metal shelves, with retro mirrors, and eye-catching window display, full of modern fashion . ASH takes the lifestyle as the design concept, and the strong contrast effect interprets the exquisite exquisiteness and pure charm. The European-style global image store gives each unrestrained, free-spirited ASH girl a sense of sensuality. At the beginning of the ASH trip, this season's declaration is everywhere: no need to wait, JUST PUSH PLAY, starting from here.
ASH brand
Founded in 2000, the ASH brand was founded by two of the most important players in the footwear industry, French shoe designer Patrick Ithier and Italian entrepreneur Leonello Calvani. As a footwear brand, ASH has French blood and an artistic soul, and combines traditional Italian craftsmanship with classic design. The combination of ingenious craftsmanship and original avant-garde design makes it unique among many footwear brands.
Today, ASH has successfully expanded its products from the original women's shoes collection to men's shoes, ready-to-wear, handbags, accessories and other full-brand full-featured collections. From design and production to marketing and promotion, ASH has completed itself. Currently, ASH has spread all over the world, with more than 600 retail stores and 200 flagship stores.
ASH has also won the favor of many stars, including Faye Wong, Gigi Hadid, Kendall Jenner, Katy Perry, Madonna, Rihanna, Iggy Azalea, Lady Gaga, Cara Delevingne, Vanessa Hudgens, Victoria Justice and so on.
ASH Creative Director---Patrick Ithier
Born in France, Patrick Ithier is the brain of the ASH brand. After creating his own signature shoe, the wedge sneakers, he co-founded the brand ASH with Italian entrepreneur Leonello Calvani, creating a shoe that is both original, comfortable and design.
Ithier has worked part-time in many shoe manufacturers and his father's shoe stores, including top brands Charles Jourdan and Stephane Kelian. He then realized his enthusiasm and decided to devote himself to shoe design.
In 2015, Ithier went one step further and launched the brand's first ready-to-wear collection, which combines the brand's freedom, the fearless and bold spirit with the contemporary urban feel, and presents the brand style that is unique to ASH.
Fashion designer---Catherine Brickhill
Born and raised in the UK, Catherine Brickhill completed her fashion design studies at the prestigious St. Martin Central College in London in 1995. In the graduation show, she was selected by designer Alexander McQueen and joined his design team.
Five years later she left McQueen and went to the French women's brand Givenchy, Montana and the PleinSud ready-to-wear brand. In 2004, she also made a leap forward, launching her eponymous brand at Paris Fashion Week, which received praise and commercial praise.
Two years later, Catherine focused on the family and put her own brand on hold. In the next decade, he worked for the current high-end denim brand, including John Richmond, Barbara Bui and the Italian brand Haute, who were free to convert in multiple projects and served as creative director.
Catherine's first ASH series will be launched worldwide in the fall/winter 2017 season.
Editor in charge: Liu Bing
Citrine Gemstone meaning
Citrine is a yellow-to-golden member of the quartz mineral group. A deep golden variety from Madiera Spain can resemble the costly imperial topaz gem stone, which is one reason that citrine is a popular birthstone alternative to those born in November.
Citrine has been called the "stone of the mind". Ancient cultures believed that placing a citrine on the forehead of an elder would increase his psychic power.
Money energies of citrine
Citrine is known as the lucky "Merchants Stone". If you are in any type of sales, just put a citrine in the cash drawer and watch what happens. Also used by healers to:
- increase self esteem
- protect from the negative energy from someone else's abuse
- open the mind to new thoughts
- promote clarity of thought
Healing properties of citrine
Citrine is sometimes used by healers to help with digestion as it is considered beneficial to the endocrine and digestive system - cleansing, purifying and eliminating poisons that have built up. Citrine is an excellent stone to calm and soothe distressed conditions. Some use it to help relieve depression, digestive problems (including constipation and diabetes). It will give joy and love to the owner.
Sources of citrine
Sources of citrine include Brazil, Bolivia, several African countries and parts of the Soviet Union.
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