Few people may know the name of the family, but no one will not hear the names of the world's most famous companies such as BMW, Mercedes-Benz and Altaner. Corvette, one of the most successful and wealthiest families in Germany, is the major shareholder of these famous companies. For more than one hundred years, this family is like a history of German industrial development, full of legendary colors.
Four generations of men's entrepreneurship
The rise of this Dutch immigrant family began with Emil Corvant, the great grandfather of the Covantes family. Emile was born in 1849. In his 20s, he founded a textile factory in Pritzwig, a small town in Brandenburg, Germany. As a result, he became a designated manufacturer of uniform shawls for the Royal Navy. Rapid development. However, around 1895, due to the mushrooming of German companies, Emil's company faced increasingly fierce competition, coupled with his poor physical condition, the company's situation is grim. Fortunately, Emil's son, Guter, provoked a beam.
Jent inherited his father’s talent and was responsible for expanding his family business. After World War I, Juntel bought Alpha Konzern to produce batteries and supply it to the arms industry of the world. Juntel is not only a savvy businessman, but also has accurate forecasting ability in the domestic situation and is better at making good relations with the government. During the German "Third Reich", the family of the Corvette family belonged to the army's most important arms supplier. In the period of economic recovery after World War II, Juntel also had a unique eye for investing in the automotive industry.
Relying on the painstaking efforts of two generations, the Kevant family firmly established its foothold in Germany. The internationalization of the family's industry became the task of Harlatter, the third generation of Hullbert and his younger brother. Among them, Helbert made a great contribution. Although at the age of 10, he had to bid farewell to the school because of serious eye problems, this did not affect his emergence in the business community. At the end of the 1950s, the chairman of the "resolutely adamant person" disregarded the opposition of family members and managers and bought the BMW factory that was ill at the time. Helbert gave managers more power to encourage employees to participate in company management, greatly stimulating their initiative and making the reorganized BMW soon rejuvenate. At that time, Hulbert was almost blind and his business correspondence was recorded on tapes and then sorted out to his subordinates.
In the fourth generation of the Kevant family, the famous male is the German "Super Diamond King" - Stefan. The unassuming and low-key Stefan was rated "super cute" by the German "Picture". People rarely see him. He only occasionally appears on the small island on the North Sea of ​​Germany or on the stands of a football stadium.
Injured clan woman
The women of the Kevant family, both Hitler’s mistress and Jews’ wife, were far away. The second generation of Magda is most shocking. After she divorced Jent, she married Nazi Germany’s propaganda minister, Goebbels.
The author of The Women of Hitler wrote Magdaleda as the second important woman in Hitler’s life. “The reason why Magda married Goebbels is to take the opportunity to approach her heroes. Hitler, who was a tragic figure of the era, when the Nazis were finished, because of fear that the child would suffer in the future, she brought her with the six children born to Goebbels to the grave.
Nowadays women are becoming true owners of the Kevant family. The third generation of "little secretary" Johanna was born in the workers' family. When he was more than 20 years old, he became Secretary of Hilbert. Because of her ability and intelligence, she quickly rose to be an assistant and became the third wife of Herbert at the age of 30. At the time, the British "The Sunday Times" commented: "As a personal assistant to the most successful businessman in postwar Germany, it is a huge reward for every female secretary. For Johanna, when her head is tight Her dream became a reality when her hand was pulled tightly.†After her husband’s death, Johanna’s private life was barely known. The German “Manager†magazine used only two words to describe this: Conservative, reticent .
Joanna's daughter Susanna now ranks as the richest woman in Germany. However, her life is not at all as people imagine, there is no large-scale social parties, there is no luxury life, no name, no expensive fashion.
The third generation of Haralt unfortunately died in a flight accident in 1967, leaving behind five golden flowers. Among the five sisters, the second sister Gabrielle is best known for being married to the German publisher Florian; the elder sister Katarina is also a celebrity, and the equestrian club she bought has produced a number of Olympic equestrian championships; The death of their parents caused Simei Betina to re-examine her life and married a devoted Jews to find the end of the soul in religion.
Doing less is the motto of the family
The author of the biography of the Kwant family and the famous German journalist Zbluther admired this family and made a controversial conclusion. He concluded: "The history of this family runs through a line: the members of the Corvantes in the past never clung to an industry. Once they find that there is a change in certain industry operations, they will quickly redeploy them. This has been demonstrated by the fact that several generations have adjusted their business focus in a timely manner. However, in order to maintain the family's "independence", the members of the Corvette family sometimes show stubbornness. In the early 1990s, Ford Motor Company of the United States had intentionally merged with BMW. However, the Corvette family resisted the temptation and insisted that it did not sell its shares to competitors.
This approach is also in line with the corporate purpose that Herbert established in 1959: Enterprises must rely on their own strengths for development. The Corvette family has always been low-key. Sabrutt said: “To do more is less of a motto for the family. Because they feel that we can deal with economic issues better without being concerned by public opinion.†In the recently announced top 30 richest man in Germany There are four in the Kevant family and it is estimated that their assets exceed 200 billion euros. However, it is rare for this family member to appear in German media. "Photograph" quipped that rich people living in Bad Humboldt, a small town in Germany, have never been public and have lived "living in seclusion."