As the weather gradually turned cold, the sales of cashmere sweaters gradually entered the busy season. Due to the impact of the economic environment, the sales of cashmere sweaters continued to slow this year, especially after the off-season sales in summer, businesses and companies faced no small pressure. Therefore, since the beginning of autumn, various businesses have been riveting their efforts to prepare for the "back-to-back battle" in the coldest months.
In the sales season of cashmere sweaters, how do businesses meet consumer demand and engage in the end market? The reporter visited several large shopping malls in the capital to find out.
Brand and quality are preferred
The reporter found during the visit process of Wangfujing Department Store, Zhongyou Department Store and New World Shopping Mall that autumn and winter products of big brands such as Ordos, Xuelian, Hengyuanxiang, Phi Phi and others have been listed.
In front of the Ordos cashmere sweater counter in the knitting area of ​​Zhongyou Department Store, Ms. Liu told reporters that she had a special liking for cashmere sweaters: “Well, I still feel that cashmere sweaters are the warmest and cold weather has quickly come to the mall. Buy one. When winter arrived last year, I came to buy it. As a result, many new-type cashmere sweaters with good quality were broken. So I would like to purchase early this year. Sales staff at the counter also told reporters: "Cashmere sweaters Different from the ordinary sweaters, more is to win the favor of consumers in the cold winter with its unique structure and good service performance. Its comfort, warmth and fashion are all magic weapons to win. Because of this, The quality of consumer cashmere sweaters is very high."
This year, cashmere sweaters and cashmere sweaters from various counters have been sold. It is noted that the new cashmere sweaters are still made of 100% pure cashmere and are very important to the hand and warmth. Many customers pay great attention to whether cashmere sweaters are pure cashmere when they buy. Material, blended and can not win the favor of consumers. Cashmere sweater sales, is still well-known customers in front of the well-known brand counter more. In front of the counter in the snow lotus, a cashmere sweater is very good sales have broken code, sales The staff is redeploying for the consumer.
Why did the majority of consumers have a soft spot for big-brand cashmere sweaters? After visiting the counters of well-known brands and informing heads of counters, the reporter understood the reasons behind them. Taking Saussurea as an example: “Quality creates a classic†has been It is the development philosophy held by the people of Saussurea. It not only made the cashmere yarn products stand out, but also composes a song of “Blank Flower and Lifeâ€. Hong Lian is the core brand of Saussurea Group. First, it was born in 1979, the main hit is 100% pure cashmere clothing. Honglian cashmere sweater was used as a guest gift to foreign dignitaries and VIP guests, including Japanese cashmere executives of the company's quality reputation of the Honglian brand, believe that red Lotus is in the "use of the brand, intentions to move people." Sales staff said that a customer in the purchase of authentic Honglian cashmere sweater, issued this feeling: "Honglian cashmere sweater, real cashmere, good quality!" It is because manufacturers always insist on the quality of cashmere sweaters and the careful maintenance of the brand, won the trust and favor of consumers for them.
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