To say "the time is new", cheongsam should be regarded as one of the "stunners". Cheongsam, which combines traditional techniques, oriental charm, historical culture and legendary stories, has never been a simple intangible cultural heritage that can be described in a flat space. With the development of the times, it has been transformed and innovated, but still retains its own traditional taste. Jos "Joe", located at King's Road, Fortress Hill, and its main manager, Lina, and the cheongsam master, Joseph, will promote the cheongsam and jewellery, creating a boutique that combines high-end custom cheongsam and various jewellery. .
“The biggest feature of Jos is the emphasis on craft culture. In addition to the high-end custom-made cheongsam, in addition to being able to display and enhance personal temperament, we also use jewellery to match the design of cheongsam.†Lia, the creative director, also provides cheongsam for customers. Introductory workshops, guests can participate in the production of their own cheongsam, to understand and understand the craftsmanship and culture of cheongsam, which is of educational significance.
Traditional cheongsam new meaning
The interior decoration of Jos is more like a private studio with classical innovation. It covers an area of ​​about 2,000 square feet. In addition to the atrium, the transparent glass is firstly the cheongsam showroom, then the antique jewelry room, and the other. On one side, antique clothing cars of different vintages and models are displayed.
“There is only a part of our collection here.†Lina said that there are more than 100 sewing cars collected from Europe and the United States, with a history of about 50 to 200 years, in addition to adding some classical to the store. With a nostalgic atmosphere, some of these collections can still be “workedâ€, and a fine cheongsam is made under the master's skill. “They are also indispensable in the introductory workshop for cheongsam sewing provided in the store. Tools that show the process of cheongsam evolution and production."
As a conceptual workshop, Joseph, the tailor who worked as a tailor for the Golden Horse Award, the Academy Award-winning Art Director, the costume director, Zhong Zhongwen and Wu Lijun, was the master of the store's work clothes. "The collar of the employee's robe is lower than the orthodox cheongsam, and the robe is also relatively loose. At first glance, it is very Chinese."
Joseph introduces a work in the cheongsam showroom. The upper part of the cheongsam is still in the style of traditional cheongsam. The lower part is a modern lotus leaf skirt. The button on the skirt uses a natural pearl with broken diamonds. As an accessory, the tradition adds fresh elements to bring out a different style.
Colorful wedding rings
Lina laughed and said that it is important to make money in a business, but they pay more attention to inheritance, hope to continue this traditional skill, and let people know that they have many possibilities, such as combining with jewelry, and complement each other.
When it comes to jewellery, perhaps many people will be discouraged. A one-carat diamond ring on the market is eight, ninety or ten thousand in minutes, and those with high brand or 4C are even worse. Lina, who was born in a jewellery family, has been exposed to different types of jewellery and jade since she was a child. She said that in fact, some jewellery can be afforded and it is as long as a diamond. "Women's wedding rings should not be limited to regular styles. We can play some. More unique and personal things."
Inheriting the family's sensitivity to jewellery aesthetics, Lina has different elements for the antique jewellery accessories introduced by Jos. She hopes that customers will have a deeper experience and understanding of jewellery from the aspects of shopping, wearing and appreciation.
Most women's wedding rings are round diamond rings, which are very common and ordinary. For example, Lina, in fact, do you notice that the main stone of the British Princess Kate wedding ring is not a diamond, but an oval sapphire. Of course, the quality of the sapphire is not cheap, but the gem that can be made into a wedding ring is not just Diamond, she suggested that if you like antique jewellery styles and want to have a unique wedding ring, try a colored gem as a wedding ring.
Jos, who has been working with local, Japanese and Jewish jewelers, offers customers custom-made gems and wedding rings, some of which come from different countries. The range of jewellery is also wide, except for basic red, blue and green. Gemstones, tourmalines of different colors, as well as diamonds and pearl jade, in addition to cats, corals, amber and other diverse jewelry categories.
"We often go to different countries, Sri Lanka, Brazil and other places, prefer to go a little further, go a little more, hope to get different resources, different colors of gems, so that guests have more choices." Lina also said, In fact, they also hope to change some ideas, tens of thousands of dollars can actually buy more gems, and more personal. Therefore, Lina hopes that Jos will provide special wedding ring subscription services at the same price, as well as a variety of design choices, including different types and shapes of gems, so that women have unique wedding rings, including men. Wedding ring.
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