Cool moving rudder star is still beautiful youth - Power Po "cool moving star Shang" 2014 autumn and winter ordering event documentary

The power of this ordering event was "Cool Stars", and the sunshine of the summer sun opened the new day. Starting from the marketing seminar at 8:30 in the morning, the company conducted a centralized display of the company’s operating results in the first half of 2014 to the national agents and conducted a “magic upgrade” of the brand's next operations. PowerPos thus started a brand new model of wholesale brand operation.

In the morning's marketing symposium, Powerball Co., Ltd. first systematically and carefully explained the brand operation and adjustment of the model this year. According to an analysis by Mr. Hou Changwu, the brand planning expert invited by the company, the Powerball brand will re-adjust the “rudder rudder” to position the brand culture rooted in consumers’ psychological needs as the sail, to shape the core concept of personalized merchandise as the rudder towards the Chinese children. The "Blue Ocean Area" with its infinite potential in the industry. At the meeting, it took the lead in officially naming the name of children's wear in the industry as "juvenile clothing."

Juveniles are a beautiful and fancy time between ignorant children and young people struggling. Self-awareness is gradually increasing in this age group, and both physical and psychological maturity are maturing. Dreams and happiness are the footnotes of their souls. Freedom and independence are the aspirations of their hearts. However, the educational concept of Chinese parents “winning on the starting line” has caused many children of this age to be bound by academic constraints and rules. Powerball focuses on the unique spiritual world of teenagers, and derives from their growing-up lawsuits, and proposes the core concept of " American-American Teenagers ".

The inspiration for "American-American youth" is inspired by American culture. American culture, characterized by freedom, independence, exploration, dreams, and heroism, conquered the world and impressed young people. Many parents after 70 and 80 are also witnesses. When the characteristics of this American culture subtly blend the essence of our traditional Chinese culture and extend the unique style of dress, it has a mysterious and novel temptation for young people. Powerbao this season's product is a combination of these genes, and through the combination of two visual elements of the abstract visual elements, so that products have been upgraded and show a unique personality and style.

Another noteworthy highlight of this ordering event is that Kinpo has officially launched a set of personalized and exclusive core product series “ Star Boy Junior” among similar brands . The star strips put the geometric elements of “stars and stripes” and “red, blue, and white” into a unique creative combination, letting the youths bloom with sparkling and unrestrained youthful temperament.

It is understood that this season, Powerbao products are divided into four major themes: Free Stars, Sunshine Stars, Star Adventure, and Magic Starbucks. In response to the preferences of young people and young parents, the unique cultural connotations of juvenile clothing are interpreted in a more daring American style, popular models and youthful colors.

In addition to the re-planning and positioning of the brand culture and concepts of the brand in this ordering meeting. Also highlights more highlights, such as, in advance through in-depth market research, decided to middle and low prices, high-quality brand of wholesale routes, and accurately position the market. At the same time, with superior quality and higher price/performance ratio than similar brands, the majority of consumers benefited from this. The agency partners who participated in this event were recognized and approved, making the ordering site extremely hot and orders multiplying.

The success of the fair was not only to allow customers to recognize the brand, products, and companies of Powerball to an unprecedented height, but also laid a solid foundation for the sustainable development of the Powerbao brand and the implementation of further transformation and upgrading in the future, and also heralded the momentum treasure. The company will go further on this road of intensive farming and brand growth.