Disney will be happy to put moon cakes this autumn Mickey Mouse also loves the moon

“Mickey Mouse loves the moon too! With the beautiful and delicious Disney moon cakes, foreigners can really enjoy the Chinese traditional Mid-Autumn Festival and add new thoughts to the Mid-Autumn culture that Chinese people have used for thousands of years. Let people eat the childhood memories from the moon cakes..." When Feng Kaishuai said this, Yang Yang raised his eyebrows and smiled as if he had tasted Disney moon cakes and tasted his happy childhood.

As the authorized food business of Disney Foods, Feng Kaishuai has been busy for two months and has been busy all over the country to promote and make visits. His Disney Mid-Autumn mooncakes have been especially favored by his father, mother and children. A splendid “Disney Mooncake Tornado” has been blowing across the country...

When he saw Feng Kaishuai, he just returned to Shanghai from the end of a three-day promotional event in Hangzhou. Wearing a white big T-shirt, running shoes, carrying a shoulder bag, a few strings of Disney LOGO hanging on the neck, how to look is a just finished exercise of the big boy. “He is the head of the Disney Foods business in mainland China, the head of Cathay International Group. Is he perfecting the joy and weaving dream created by Disney and the Chinese traditional Mid-Autumn culture?” The question mark came out suddenly.

Soon, these question marks were dispelled by Feng Kaishuai's remarks on the intriguing and orderly manner of Disney mooncakes. “After last year’s trial, we will inject more elements into Disney’s moon cake this year, such as collections, fun and interest on packaging, health trends on ingredients, and Western cartoon culture and Chinese traditional culture. Convergence and so on.” Feng Kaishuai talked about the eyebrows and dances, not like “sharing” for more than a month, and played a multi-day “flying trapeze” between cities in China.

In Feng Kaishuai's opinion, the word "Disney" represents not only children's paradise, fairy tales, but also people's hopes and hopes.

"You see these cartoons, like Mickey Minnie, like Donald Duck, or Winnie the Pooh, the Clownfish Nemo, the Puppy Stich, the Reverend Taishan, etc. They are some brave, some savage, some weird, Some of them are embarrassed... These cartoon characters have grown from generation to generation and have added a joy to everyone's childhood -- these joys are beyond borders and ages and have been recognized by the world."

Feng Kaishuai believes that what Disney culture conveys is an open-minded, positive, and united attitude to life. This is similar to the essence of traditional Chinese culture.

“As the Chinese market opens up, more and more foreign-funded companies set up branches in China, and a large number of foreigners have settled in different cities in China. There is an idiom in our country called “Do as the Romans do.” But for most foreign friends, It is very difficult for them to quickly accept and understand what is the Mid-Autumn Festival, and to accept the moon cake as a high-sugar high-fat food.” Feng Kaishuai said that the world’s shared Disney culture is integrated into the Mid-Autumn culture, for example, in mooncakes. The appearance of Disney cartoons on the styling and the trend toward healthy fillings can help foreign friends get to know the food and gradually accept it from the heart.

At present, Disney moon cakes have been fully listed in major cities throughout the country, among which major cities such as Shanghai, Beijing, Hangzhou, Guangzhou, and Chengdu have become the focus of their promotion, and have achieved outstanding performance in various regions.

Multi-channel layout Disney moon cake sales lock 150 million
From the perspective of sales channels, Cathay International has expanded from a multi-channel layout such as group purchase, chain terminal distribution, and online retail to a marketing network that is sparse. This has greatly boosted the sales of Disney mooncakes throughout the country. However, Feng Kaishuai is not satisfied with this, and when the atmosphere of the Mid-Autumn Festival is getting better, he has begun to prepare for the Christmas food market at the end of the year.

Feng Kaishuai stated that Disney moon cakes mainly take the group's procurement route. At present, it has established cooperative relations with a number of large-scale enterprises. "It is estimated that the proportion of group purchases is above 60%." In addition, in terms of retail sales, Feng Kaishuai has signed more than a dozen distributors and spread distribution networks throughout the country. “The local chain bakery and cake shop are the first distribution channels, and will also cooperate with some coffee shops, while distributors are mainly responsible for the distribution of goods from supermarket chains to supermarkets and other chain channels.”

The latest news is that Feng Kaishuai has just signed the Hong Kong Sun Hung Kai Real Estate Group's Sunbeam Group members --- little bit of red, making it the Disney moon cake online exclusive distribution platform. It is understood that the Little Red, established in 1999, is the first successful e-commerce platform in Hong Kong, China.

It is reported that Disney moon cakes sold 80,000 boxes in Shanghai, Beijing, and Guangzhou last year, with sales of about 8 million yuan. This year, sales of Disney moon cakes are expected to be locked in at 150 million yuan. Feng Kaishuai revealed that since the Cairns International Group obtained the authorization of the Disney Food Business in November last year, it has invested tens of millions of dollars in the development of related products. “After the Mid-Autumn Festival, we also intend to enter the Christmas food market with the image of Disney. We plan to invest 200 million yuan in cumulative funds within two years.”

"Disney" moon cake style is king
According to reports, a total of five Disney moon cakes were launched on the market this year, and moon cakes were modeled on traditional Disney characters familiar to Disney fans such as the Mickey family and Pooh. From the packaging, some of them use carton packaging, some are tin packaging, but no matter what kind of packaging modeling, they all show the characteristics of “Disney”, and even have a certain collection value—Feng Kaishuai and his creativity. The team can spend a lot of thought on this.

Such as the Mickey family cartoon moon cake "Mid-Autumn Love", using a color relief iron box packaging, the surface of the box printed with Mi Qimini pattern, cute and cute play, around the outline of the weeping willow lace, pleasing to the eye; Pooh bear cartoon cartoon moon cake "Rainbow Dreamland" and "Infinite Endlessness" are packaged in color relief hollowed tin boxes. The box bodies are purple and yellow, respectively. The lid is printed with a thick, poignant image of Pooh. The Pooh face on the lid is a unique transparent design. In addition, due to environmental considerations, Feng Kaishuai specially designed a carton-packed moon cake, which is the Mickey family's cartoon style of "Moonmoon in love." The moon cakes are individually packaged in a colored carton, which is a large paper box with a small carton and one moon cake in each small carton.

"Moon cake box can be stored, can also be reused, fully embodies the spirit of environmental protection." Feng Kai Shuai analyzed one by one, metal materials can be moisture-proof waterproof, anti-squeeze, used to store some paper products, such as letters, photos, etc. Suitable; children can use it to store watercolor pens, crayons, butterfly hairpins and other gadgets; hollow iron boxes, can be used to hold candy, dried fruits and other foods, because it is hollow design, without opening the lid can be identified What is packed in the box is convenient and practical; in addition, in the independent carton pack, each small box is printed with a beautiful and lovely Mickey pattern, and the independent package is suitable for categorizing the jewelry and can be used to ring Necklaces, bracelets or bracelets are placed separately in different boxes.