DKLTJU brand brings “melting” to New York Fashion Week to lead the new trend of children's wear

At 1pm on September 10th, 2017, the Chinese designer's parent-child brand DKLTJU brought new products of the “Harmony” series to the Angel Orensanz Center of New York Fashion Week.

Most people are not unfamiliar with New York Fashion Week. The reason for this is that they attend each year's stars that have made a big name for the major brands. As a trend indicator in the fashion industry, New York Fashion Week is a fashion show venue where many branded apparel brands are eager to climb. In recent years, there have been more and more Chinese designers appearing at New York Fashion Week, and they also indicate that Chinese brands are following their own attitudes. Gradually closer to the world fashion trend. The DKLTJU, a new Chinese brand devoted to making children's wear a fairy tale, has been at the forefront of many Chinese brands.

For the DK brand founder Wenxi Hu, this experience is unforgettable, and after the tense and busy New York Fashion Week finally came to an end, Wenxi Lake said: “This is a brand new attempt and can be held at New York Fashion Week. The appearance on the stage is the recognition of our brand design capabilities. There is still a long way to go for the internationalization of China's clothing brands. We hope that the road of DK in the field of children's wear will go more smoothly and more widely.

This season's New York Fashion Week, DKLTJU launched a total of three different series of children's wear styles with the theme of “combination”. Different styles and special tailoring can be described as brilliant.

Cheongsam elements and children's clothing "melting"

The DK brand will integrate cheongsam elements into children's clothing, setting off noble and elegant, black and white with a neat and yet stylish. The upper body is integrated with a cheongsam stand collar and shoulders design, complemented by white delicate three-dimensional floral ornaments. The lower body uses a variety of different types of pendulum type, or a lotus-shaped irregular hem, or a long trailing long front swing, or a cute three-dimensional lantern hem, plus black gauze and upper body black The sequins cleverly echoed the design of the handmade fancy and button clasps in the cheongsam collar. This is a series of eye-catching touches. In the profile, the characteristics of the Chinese and Western styles are perfectly combined to make them noble and stylish, mysterious and mysterious. Refined.

The "melting" of tulle and lace

White and pink represent dreams and romance. The combination of gauze and lace gives a sweet, romantic, romantic and extravagant feeling. In this series, the designers used a large number of three-dimensional floral decorations and handmade beading and drilling. The decoration shows the princess style of sweetness, light luxury and innocence. The appearance of the princess style is astonishing. Every one of them will be surprised.

Women who love lace know that lace has been a favorite of noble women since their birth. Under the constant innovation and efforts of modern designers, lace has been given more connotations. Gradually, lace has changed from basic lace to lace. A special technique used by designers to decorate large areas of clothing. The combination of tulle and lace brings a sense of lightness and etherealness to the person, coupled with the three-dimensional floral ornament and hand-nail used on each piece of clothing. Beads and diamond ornaments have added some smart, romantic, and extravagant feelings.

National Element and Western Culture's "Combination"

This series is based on the embroidery of a large number of Chinese classical elements. It has various silhouettes of western dresses. It not only inherited the theme of "DKLTJU" 2018 in spring and summer, but also incorporated ethnic elements into children's wear design. The combination of fashion style, line-cutting and children's wear is a heartfelt extension in the tradition, with distinctive features that make it shine.

Embroidered large number of Chinese classical elements revealed a deep breath of ancient Chinese palace, a blossoming peony back to the people like Golden Years Golden Age; coordinated with different profile shape modern Western dress skirt, Chinese and Western cultures intertwined, classical and modern The collision further highlighted the theme of "DKLTJU" 2018 in spring and summer, giving people a new visual impact.

Many designers stated that the current brand children's clothing in China's children's wear market is very homogenous, lacks its own brand characteristics, lacks a leading brand, and most of the brand image and target population are not prominent enough. The DKLTJU designers Zhou Lila and Shao Gang dared to boldly innovate and integrate the cultural connotations of the nation in the fashion week release, embodying Chinese characteristics in terms of design concepts, fabric combinations and decorative collocations, while also incorporating western designs. Language. Not only did the elegant and graceful design style of the dress fit into the children's lives, but it also showed the world the ability of Chinese designers to design and have unique insights into beauty. It is indeed to add a touch of special color to the children's clothing show, to increase the brand value of DK in the industry, and to open DK in the children's clothing world, another fashion door.

Ms. Wen Xihu, founder of the brand, Ms. Zhou Lila, Design Director

The development of the traditional Chinese culture in the information era has been brooked without delay. The national culture will be integrated into children's clothing to cultivate the children's love for Chinese traditional culture from an early age, and actively promote the Chinese beautiful culture in the pursuit of fashion. DKLTJU is doing, and will do better, looking forward to DKLTJU better works.