[China Glass Network] Nearly 80% of corporate websites did not play the ideal marketing effect. For successful corporate websites, the traffic generated by search engines accounts for 5 to 80%, which has become a powerful weapon for enterprises to open up markets. So how should companies use a powerful search engine as a powerful tool to acquire a large number of new customers?
[case]
Last year, a driving school in Shanghai signed an agreement with an advertising company to pay a service fee of 22,000 yuan. The advertising company promised to enter the top 10 of the Baidu or Google search results page within 3 months. As the advertising company failed to perform as promised, the driving school took the advertising company to court and demanded a refund of the service fee and payment of interest.
A few days ago, the Minhang District Court of Shanghai sentenced the defendant’s advertising company to lose the case and compensate the relevant expenses.
[Case Secret]
In this lawsuit, the core point is that the search engine rankings promised by the advertising company have not been achieved. The advertising company here provides the website search engine optimization service (SEO), which means that the enterprise website appears in the search through certain technical means. The top position of the result to attract clicks and visits.
However, the current SEO services on the market are mixed. Some service providers use inappropriate methods such as spam links, hidden web pages, and keyword shuffling to disrupt the network information environment and defraud the rankings, trying to improve the website's traffic from search engines in the short term. This kind of optimization means not only the effect can not be promised, but also the severely cracked behavior of major search engines. Once found, it will be severely punished, and the corporate website may no longer be able to obtain the customer resources brought by the search engine.
to sum up:
As a technical means, SEO will bring stable traffic to the website, but the cycle may be several months or even years, and the effect is prone to fluctuations. SMEs hope to achieve the desired network marketing effect in the short term, and should choose the regular search engine marketing (SEM) service. As an innovative network marketing method, search engine marketing is a comprehensive and effective use of search engine platform for network marketing, product and service promotion. It has the characteristics of wide coverage, high precision, low input cost, etc. Adopted by SMEs.
As in the previous case, the plaintiff paid tens of thousands of yuan and failed to achieve the promotion target. Instead, only a few thousand pieces were pre-stored, and ordinary SMEs could conduct marketing through search engines, and the effects and rights could be effectively guaranteed.
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