EACHWAY Yizhihui Women Brand Founder Profile

18 years ago, she came to Shenzhen alone and opened her dream of a fashion journey, when China's garment industry had just started;

18 years later, she not only owns EACHWAY Artistic Flowers, HUI Hui, and SOFA's three major clothing brands. In 2014, she designed the “New Middle School” for the APEC Leaders' Lady. In 2015, she also entered the international fashion arena – Milan. fashion Week.

Her clothing design history bears the road of changes in China's clothing development in the past 18 years. So, what kind of story is there between these 18 years?

Because of my dream, I fly

The changing development of garments is always closely related to social trends and deeply embodies the mark of changing times. In China in the 1990s, personalization became the most important label. At that time, people always wore t-shirts with various patterns and texts. The vests, miniskirts, suspenders and even see-through outfits began to be popular on the streets. Chinese clothing has entered a diversified brand stage. However, its own brand belonging to China is rather scarce.

In 1997, it was known as the first year of Chinese fashion. Because, this year, the Chinese clothing industry began to take off, and there appeared a number of costume design stars. Of course, Zhao Huizhou belongs to this wave. In 1997, Zhao Huizhou founded the clothing brand EACHWAY, and soon established his own clothing company. She hopes to use her unique design language to make women live in the present, so that the modern feminine temperament becomes more independent and without losing the taste that a woman deserves.

Simple colors, simple elements, and comfortable fabrics have laid the foundation for the natural, fresh, graceful style of EACHWAY.

Because I understand so insisted

With the improvement of people's living standards, clothing consumption has also entered a relatively mature stage. People no longer blindly pursue styles and colors, but begin to pay attention to quality. As a result, some counterfeit and plagiarized companies that lacked self-design began to close down, and China's garment industry is about to reshuffle.

All this, Zhao Huizhou looks in his eyes. In 2005, she suddenly chose to use the silence of half a year to reflect on the real content and development direction of the brand.

Because of faith, so persistent

18 Years of Precipitation Makes EACHWAY Artistic Plants Fly Like a Phoenix Nirvana

18 years of perseverance has given Zhao Huizhou harvest of flowers and applause.

Pink is the hottest popular color in the spring and summer of 2016. It absolutely brings out the hearts of thousands of women. It not only matches the skin color, but also attracts people's attention. And do not worry about the limitations of pink on the age, whether it is 20,30,40, can wear a unique charm. In the face of the busy work every day, try this pinkish girlish color to ease the pressure on you.

Crystal patch pocket embroidery A-type dress

The loose A-shaped skirt design avoids tight feelings, strong tolerance, golden ratio cutting, modified long legs, and large pocket embroidery designs.

Techno Rainbow natural linen drawstring neck dress

A pendulum skirt design, suitable for any body, delicate wave edge stand collar, stylish personality, collar drawstring design, powerful.

Pleated dress

High waist design highlights women's tall figure, elegant pleats, and generous fashion.

A casual skirt

An orthodox OL outfit breaks the convention because of this irregular skirt, and it suddenly becomes a personality and attitude! Breaking the set of Boring sensibility, Get it! A character girl will wear a capricious skirt!

Hit color structure decorative trench coat

Concise lined sleeves with a small windbreaker jacket, hit the color structure is the finishing touch of the finishing touch, so that the whole dress has more stylish features.

Hit color structure decorative trench coat

Irregular spray color irregular sleeveless top

Dreamy gradient elements are particularly attractive when combined with sweater elements, and often do not require excessive design to be compelling. The softly-smeared colors, from bright to dark, or from dark to light, or from one color to another, fill it with a mysterious and romantic atmosphere.