Gieves & Hawkes07 Spring/Summer Series

The 100-year-old British old shop Gieves & Hawkes 2007 new series of spring and summer designs by the new creative director Joe Casely-Hayford, bears the brand's traditional taste at the same time adding the fashion elements, a refreshing design surprise a lot of quality men.

The Spring and Summer Series 07 theme was travel inspired by the experience of the famous British traveler Mr. Alan Whicker. Throughout the series, the Italian style blended with noble British tailoring skills. It was a leap forward in terms of color. In the SS Fashion Show hosted by IFC in Hong Kong earlier, the media gave a high degree of appraisal and affirmation.

The entire Spring-Summer collection is divided into three categories: Executive Day Wear (using light-weight, high-quality fabrics and tailored suit suits), elegant casual wear (such as a stylish wide-body tunic and a suit jacket), and Comfortable cotton sportswear. Among them, suits are the focus of attention, and the products that will be bought in the season are wool mixed silk suits stitched with the classic zigzag pattern or the Prince of Wales cloth. This season's suit suits and coats are made of the lightest wool. The fabrics are lightweight and lightweight, and the cuts are even closer. The structure of the shirts and coats is lighter to show self-cultivation. Casual wear such as tunics and suit jackets are made of high-grade cotton, cotton blends, and Gieves & Hawkes monogram printed fabrics, in navy blue milk white, or in white and grey-gray sets to light green. The midsummer colors such as Turkish blue and orange red are even more refreshing.

This season's Spring/Summer collection has added fashion details for custom-made clothing, such as coats and suit jackets with ticket pockets, pleated belts, and branded coffee, camel, and black flat-tops. The modernity. In addition, there are other matching accessories, such as ties, socks, belts, cuff links, handkerchiefs and so on.

In the image of the new season, the concept of "Father & Son" continues to be used to demonstrate that this long-established men's brand design is not regulated by the times. In order to highlight the strong Italian culture of the Spring-Summer series, the model's style, expression, and posture have all changed from the former British style of seriousness and restraint, showing an easy-going look and refreshing image.

Behind the scenes of this series of photos, the famous British photographer Norbert Schoener took the fashion and youthful side of Gieves & Hawkes and chose a creative color scheme and an extremely lively set. The two represent the father and son respectively. The model's models communicated with each other in front of the camera, reflecting the elasticity of Gieves & Hawkes's fashion, and successfully made the British men's clothing brand with three Royal Authorization badges intimate.

Since the 18th century, Gieves & Hawkes has marked the highest level of this men's cut. Today, it has entered the ranks of popular classics with its elegant style and innovative design. Three British Royal Emblem badges issued by Queen Elizabeth II, Duke of Edinburgh, and Crown Prince of Wales, Prince of Wales, let Gieves & Hawkes respected the world.