How to Give the Times Value of Folk Artwork

Are the artisans' paper-cutting, kites, folk arts and crafts, etc. These ordinary people can use arts and crafts as affordable artwork? The author believes that these handicrafts and intangible cultural heritage inherited by the people are also works of art, but they are only from folk art. When people are madly chasing those astronomical works of art, have they ever thought that the traditional skills of old artists are disappearing at a speed that is invisible to the naked eye? If there is no inheritance and development, perhaps after several years, they and Qi Baishi’s The same as calligraphy and painting because of agglomeration appreciation and scarcity and valuable.

Recently, he went to the Shandong Provincial Library and listened to a lecture entitled “Crafting Wealth” by the Dean of the Shandong Academy of Arts and Arts and Professor Ban Lusheng of the Shandong Wenlian University. The lectures benefited a lot and I think there are many problems worth thinking about.

There are many kinds of folk arts, many of them are regional, and most of them are apprentices with masters. It is not easy to form scale and industrialization. How to inherit and develop? How to make crafts create value, create wealth, and create culture? It is also a difficult problem to solve. This requires understanding how many types of folk art exist in the region, the current status of each category, and the form of art. Then classify these folk arts according to the value of appreciation and whether it is practical. Art works that only have appreciation value depend on the skill level of the craftsman and its ornamental value. Art works of this kind should start with their cultural and artistic development of their economic value. The practical value of craftsmanship can begin to develop its economic value from practicality and creativity.

How to integrate these folk arts into modern life? This requires publicity and promotion. How can it be promoted? There are hundreds of millions of TV serials, television commercials, street pedigrees, and posters. This is a good way. For example, South Korea used the TV series to let the world understand Korean folk customs. The increasingly popular micro-movie is also a good choice. In addition, folk art can also be used to participate in various exhibitions to promote its cultural connotation and expand its visibility and influence. Through the association with the designers, these traditional techniques are no longer alone in the booths and showcases, but are integrated into the designers' drafts.

How to increase the added value of these products? The selling point of folk art is not only its long cultural connotation, but also how to give it more time value. This requires not only the efforts of folk artists, but also the active participation of universities and many well-known brands. Folk artists have crafts while universities have talents. The combination of talents and technology will add traditional charm to traditional folk art. The advantage of cooperation with enterprises is that the company owns the market, knows what consumers are more interested in, and can use it to find the point of integration with folk art. Second, the participation of folk art can make the goods of the enterprise more culturally connotative. Attractive. In addition, it can also be customized according to the different requirements of different customers.

How does the company integrate? First, through the cooperation model between enterprises and farmers, the craftsmen can use their skills to buy shares, and then companies can use their own advantages in business management and branding to activate the traditional handicraft market. The second is to integrate traditional handicrafts into related enterprises and provide handicraft decorations with special folk features for some enterprises. For example, Liubian can cooperate with home decoration companies, the integration of paper-cutting and apparel, and the integration of traditional techniques and modern craftsmanship. The third is to build a sales platform for folk handicrafts through the combination of network platforms and handicraft products.

Folk art works are not only the inheritance of the oldest craftsmanship of the Chinese nation, but also the living fossils that record the five thousand years of culture. The inheritance and revival of these ancient and modern handicrafts can bring us economic value, but also give us a spiritual sustenance.