"Internet +" era, how to develop traditional home textiles

Recently, the "2015 State Council Supervision and Inspection Report" was formally announced. Tongzhou has achieved remarkable results due to the implementation of the "Internet +" action plan. It is the only model in the province, and it has 20 cities (states) and 20 counties (cities, districts) in the country. Together with the incentive to praise.

"Internet +" era, how to develop the traditional home textile industry? In recent years, Tongzhou has adopted policy guidance, built an innovative platform, encouraged the public to start businesses, and explored a path suitable for the transformation and upgrading of the traditional home textile industry. After the holiday, the first day of the festival, Tongzhou District Party Committee ** Song Lewei said in an interview with this reporter: “Tongzhou has seized the opportunity of “Internet+” to speed up the development of home textiles e-commerce, crowdsourcing design, C2B customization, and WeChat marketing. We have successfully explored the integration of the Internet and traditional industries."

Very eyeful and national policy "same frequency resonance"

On the fifth day of the first lunar month, the day of the Fortune God, located in the Nantong Home Textile City in Chuan Jiang Town, Tongzhou District, the sound of buzz came one after another and the merchants were expecting new expectations for the new year.

The home textile industry is a leading and wealth-rich industry in Tongzhou. Nantong Textile City is the largest home textile market in the country.

As early as more than 10 years ago, Tongzhou introduced incentive measures to carry out the “Everyone creates social wealth and vigorously develops private economy” activities. Tens of thousands of households set up businesses. Many small and medium-sized enterprises have mushroomed, especially in and around Chuanjiang Town. A complete home textile industry chain. At present, there are 359 large-scale enterprises, more than 5,000 merchants, and 100,000 employees. The annual market turnover exceeds 60 billion yuan, accounting for 24% of the region's large-scale industry.

However, with the rise of e-commerce, how has the big home textile industry changed and won the initiative in transition? Tongzhou takes a forward-looking “great vision” and “Internet +” national strategy “resonates at the same frequency”.

Since 2012, Tongzhou has focused on the development of modern service industries such as e-commerce, modern logistics, and cultural and creative industries.

In 2014, Tongzhou promulgated the "Opinions on Further Accelerating the Development of Modern Service Industry Incentive Policies", giving the new development of e-commerce and other service industries a broad space for development at the institutional level.

Last year, Tongzhou formulated the “Internet Plus” Action Plan and the “Popular Venture Innovation Plan” to give full play to the advantages of a good business foundation and strong atmosphere and accelerate the development of new modes of new business.

In 2015, the State Council issued the Guiding Opinions on Promoting the Healthy and Rapid Development of Cross-border E-Commerce, raising the cross-border e-commerce to an unprecedented level. Tongzhou has moved from time to time, seizing the opportunity of provincial cross-border e-commerce pilots and promoting the pilots to settle in Tongzhou.

On February 5th, the Nantong Airport Industrial Park Cross-border Supervision Center took the final vote before the Spring Festival -- 8 single-goods exports to Russia. Since the center has been operating for more than one month, it has exported 66 single-valued products worth more than 1,200 U.S. dollars for three local companies.

Not long ago, Nantong Home Textiles City was included in the national "Market Purchasing Trade Mode" pilot area, and home textile products "local clearance, local exports" became a reality. Since the first order was placed at the end of November last year, more than 700 single-billion-dollar export orders have been approved here.

Grafting genes allows the industry to achieve "path breakthrough"

The huge offline industrial agglomeration advantage of Tongzhou Home Textiles, on the other hand, also hampers the penetration of its Internet thinking. How the home textile industry “kills a bloody road” in the Internet era has become a real issue for the Tongzhou people.

Shao Aijun, director of the Nantong Home Textiles ** Committee, said: “Without the experience of all models, we must seize the opportunity of the 'Internet Plus', graft on external Internet genes, and quickly import the advantages of the industry into the online market.”

In early 2014, Tongzhou set out to establish the Nantong Home Textile E-commerce Industrial Park, with an area of ​​13,500 square meters, and entrusted with the well-known Hangzhou Juji Enterprise Management Co., Ltd. to be responsible for operations. Admissions companies can apply for different subsidies, up to 80% of the rent can be returned. Every year, E-commerce Park invites online shop top ten sellers and other e-commerce experience people to teach, and e-commerce companies settled in to explain how to optimize web pages, how to carry out online activities. Last year, E-commerce Park has organized more than 10 training sessions.

At present, E-commerce Park has settled in 72 enterprises. In 2015, it achieved network sales of 1.97 billion yuan.

How to use "Internet +" to open up foreign trade in Xinjiang? Tongzhou Home Textiles also actively explored.

NSK Textiles (Nantong) Co., Ltd. uses the Internet to directly contact customers in the United States. In the first two years, they decisively "abandoned" the middlemen and seized the international market. In 2015, “New Sega” achieved import and export volume of more than 50 million U.S. dollars, an increase of 57.5% year-on-year.

In early 2015, Tongzhou founded Xintiandi Home Textiles E-commerce Venture Park. More than 40 cross-border e-commerce businesses have been established, becoming a gathering place for comprehensive e-commerce industries such as Tongzhou’s cross-border e-commerce, logistics distribution, and makers.

In April last year, Nantong Chuangyi Electronic Commerce Co., Ltd. entered the Xintiandi Pioneering Park. Today, Chuangyi e-commerce has launched e-commerce business in more than 10 countries, including the United States, Canada, the United Kingdom, France, and New Zealand, and sells more than 500 home textile products.

Tongzhou has repeatedly invited e-commerce platforms such as Taobao, Tmall, JD, Amazon, and ebay to face-to-face exchanges with the heads of home textile companies to help home textile e-commerce companies develop their efforts.

Last year, Tongzhou Home Textiles cooperated with Alibaba Group to organize enterprises to participate in "China Quality Nantong Home Textiles" and "China's origin" activities, with 10 days of sales exceeding RMB 37 million.

Baodi Home Textiles is involved in almost all activities. They are one of the earliest domestic large-scale textile enterprises that have set foot in the home textile industry and developed into a dominant brand. In recent years, Baodi Home Textiles has been operating on Taobao, Tmall, Jingdong and other home appliance business platforms. Lu Weiguo, head of the company, said: "The event helped to create the online influence of the brand's home textiles. Last year, the company achieved online sales of over 40 million yuan, accounting for about 20% of total sales."

Advance planning to make innovation and entrepreneurship "branch"

On January 29, the “Dream Enjoy Partners” returned to their hometown entrepreneurship training camp was launched in Nantong Home Textiles City. More than 30 excellent returning students participated in home textile e-commerce and micro-business operations training.

Since last year, Tongzhou has built a number of creative spaces such as the China Spinning e-Station and the Creation of Guest States, making the tree of innovation and entrepreneurship “branch and flourish”.

In May last year, Tongzhou invested 2 million yuan to plan and build a more than 1,000 square meters of creative space in China's Nantong Textile City - "China Textiles e-station." At the beginning of June 2015, “China Textiles e-Station” was listed and incorporated into the provincial-level technology business incubator management system. "China Textiles e-Station" is a combination of entrepreneurial nurseries, roadshow districts, and achievement demonstrations. It has established a new low-cost, convenient, full-fledged, open-ended and innovative platform.

At the end of 2015, the home textile micro-business distribution entrepreneurship team reached an agreement with “Chuangkebang” after negotiating. “Chuangkebang” is a state-level technology business incubator. It entered the Nantong Home Textile City in October last year and provides a full chain of entrepreneurial services from “public nurseries to entrepreneurial incubators to accelerators”. Wang Dongyang, operations manager of “Chuangkebang” said: “According to the characteristics of the home textile industry, we provide multidimensional training and coaching for entry projects in e-commerce marketing, innovation and entrepreneurship, and internet finance. At the same time, we help introduce venture capital and accelerate the development of entrepreneurial projects. Market operation and output. "At present, "Create a State" has attracted 4 projects to settle in.

At the end of October last year, the search for goods network was launched on the Nantong Textile City. This network is the first vertical B2B e-commerce platform in the national textile industry. It has improved the warehousing and logistics turnover rate of small and medium-sized enterprises by integrating warehousing, logistics, and logistics, and IT informatization. More than 200 dealers have settled in, 3000 Several home textile companies are waiting to settle in.

Tongzhou also plans to build a micro-supply market, and it will be professionally used for online sales at the 500 stores in the north of Wuzhou Road in Nantong Home Textiles City, south of Jinchuan Road, and east of Sichuan Duodu Road. Received preferential policies such as related taxes and fees, free of property fees, and attracted more than 100 merchants to settle in.

Today, Tongzhou Home Textiles gathers more than 5,000 e-commerce companies and the transaction volume exceeds 15 billion yuan. The e-commerce industry chain is becoming more and more perfect, with more than 20,000 practitioners becoming the new round of innovation and entrepreneurship.

Tongzhou's exploration of “Internet + Home Textiles” attracted the attention of Yang Zhaohua, President of the China National Textile Association. He commented: “Tongzhou took advantage of industrial agglomeration and actively integrated into the 'Internet+' to build and guide the industry and build the platform. Hundreds of home appliance companies have led and pioneered enterprises and are now at the forefront of the national textile industry."