MNM Magic Boy 2016/2017 Autumn and Winter New Product Ordering Meeting is about to begin

"ME NOT ME" I am not me (meaning I am not the protagonist)

The idea was inspired by the 1928 film "Circus" and started a series of creations with Joker as a prototype. Emphasizes unique design concepts and super high quality clothing.

The MNM design principle is to create a civilian tide card that everyone can wear! MNM on the basis of parity, the style of another way, a strong contrast of color, exaggerated profile, comfortable and safe fabrics, and all expressed today's young people's attitude towards life, because there is no MNMN copy style, all are original , Style is closely linked to the trend of first-line resources, so it is a distinctive tidal brand.

1+1 business model

“MNM” Tide brand has “1+1” as the core business model of the store's physical store + online e-commerce platform. The brand has established more than 200 stores/shops nationwide through direct operations and franchising. It is expected that it will expand to 500 in 2016.

With the new network technology, a front-end sales system was established and the Tmall Store MNM flagship store was opened.

one. Brand design direction

Create a Dream Tide that makes young people feel like they can't escape!

She is like a work of art. The original theme is more refined, the unique style is the leader, the color orientation is even more noticeable, and the eye-catching rate is explosive. It is intoxicating and full of excitement and fun.

MNM spring concept

The theme of the 2016MNM spring collection is the dynamic energy that is full of positive energy, the focus on practical futurism, and the distinctive street style. The main items include zippered jackets and sweaters that are filled with contemporary flavors, short-sleeved T-shirts with ribbons and stickers, and sporty trousers and shorts with a sense of rhythm. Loose dress.

MNM summer concept

The summer dress series mainly shows the attitude and energy. The sporty zipper is suitable for wearing on the street, and the dress makes the shape more layered. The comfort and softness of the sports cotton fabric make the wearer able to perfectly control different occasions during the day and night. , easy to create handsome shape.

MNM Autumn Concept

There is a trend called MNM, there is a unique name is not copied, there is a personality called the wild rebel! The fall of 2016, the new style still continues MNM's style of pursuing freedom and bohemianism. The new black and white gray color is the main color, supplemented by the MNM classic logo, highlighting the new concept of MNM clothing: individuality, high quality LIFE style design , also the continuation of the classic non-gender style, such a series is more suitable for Chinese consumers has always been the taste, domineering but not overbearing, simple but not simple.

MNM winter concept

Autumn and winter outfits focused on launching anti-war series, including planes, bullets, and abstract anti-war designs, full of optimism and playful style. It also extends its focus to the circus, music, and fashion fields. It combines cartoons, anti-war symbols, and brand figurines with various clothing styles and fabrics. It is boldly used in clothing. The tailoring is based on the principles of real wear and comfort. The details are even more functional. Joining the splicing design, innovative fabrics add more new ideas to this season's clothing and introduce a series of non-gender styles that are suitable for various places.