American sports goods company Nike announced on Monday, due to its chief executive officer (CEO) William. Perez and company founder Philip. The conflict between Knight was difficult to reconcile, and Perez has resigned. Perez had previously disagreed with Knight on how to lead the world's first sports footwear company.
Nike also announced Mark, the joint president of the Nike brand. Parker will succeed Perez as the company’s new CEO. Perez has only stayed at the position of Nike’s CEO for 13 months. He will receive more than 8 million compensation, including Nike’s purchase of housing for him. .
Prior to becoming the CEO of Nike, Perez was president and chief executive officer of SC Johnson & Sons, a US consumer packaged goods company. However, in a call to investors on Monday, Knight said that it was Perez’s previous background in SC Johnson & Sons that led to his failure to run Nike.
“The difference in culture and industry between the two companies has made Perez difficult to cope with, causing the management of Nike to be chaotic, and the company is only operating with 80% efficiencyâ€. Knight even said that the difference between the billing management of consumer packaged goods companies and the management of Nike, a new sporting goods company, is too great, and Perez clearly has difficulty crossing this gap.
Nike is indeed unique in corporate management. A publisher of sports product intelligence publications stated that Nike's corporate culture is always unique among all sporting goods companies. An analyst from a financial group raised concerns about the change of Nike’s CEO. He believes that the sudden resignation of Perez and the fact that he was only a 13-month CEO indicate that everything has happened too suddenly and investors will have a hard time calming down. Treat the whole thing. However, Nike’s share price on the New York Stock Exchange had only a slight decline on that day.
Nike announced that Perez’s revenue will exceed 8 million U.S. dollars, including 1.4 million U.S. dollars in annual salary within two years, one special compensation paid in 2006 of 1.76 million U.S. dollars, and the other is a house worth 3.6 million U.S. dollars. In this regard, Nike's top official and Perez finally reached an agreement, Perez agreed to leave his post.
Parker who succeeded Perez was an insider of the company and entered Nike as early as 1979. The 50-year-old Parker’s most impressive performance was the successful launch of Nike’s air-cushion shoe product. Before taking charge of the Nike brand, he also managed casual shoes and sportswear. Although Parker stressed in the investor's phone call, "Nike's strategic direction will not be a major change," but analysts still believe that Perez's departure marks the "Nike brand victory for Nike."
Analysts believe that Perez has been working hard to maximize the value of all Nike brand names, including Nike Golf Products, Converse Brands, etc. In fact, Perez did not have “full support†of the Nike brand business. However, some analysts also believe that Parker's decision to become a CEO will have a positive effect on the company, because as an executive officer he will focus more on the areas he is familiar with, and then slowly move into products that he is not familiar with. Moreover, Parker's rise to give Nike a certain degree of future direction is that the company's founder Knight again tightened the reins of the management company.
On November 22, 2004, Nike co-founder Knight announced his resignation, but still served as chairman of Nike's board of directors. On December 28th the same year, Nike appointed Perez as the company’s new president and chief executive officer. Knight said at the time: "Pérez will open a new chapter for Nike's continued development, and I will now be committed to the transformation of my role and strive to be an active chairman of the board. At the same time, I will also strive to maintain my world number one. The status of sports fans." It is reported that Nike's examination of Perez began in the spring of 2003, and Perez and Knight met very well together.