Yang Xiaoyan and other culturally oriented urban identity system design research Culturally oriented urban identity system design research Yang Xiaoyan Wang Weiwei 2 (1. Shaanxi University of Science and Technology, Xi'an 710021; 2. Institute of Industrial Design, Northwestern Polytechnical University, Xi'an 710072) The formation process of regional characteristic cultural elements discusses the role of urban identity system with regional characteristic culture in improving the overall image and urban connotation of the city, and then analyzes the feasibility of using regional cultural factors for redesign. A design method of culturally oriented city identification system supporting geographical recognition was proposed to assist in the construction of a unique modern city image, and the demonstration of Xi'an, a western characteristic city, was carried out.
The city logo is a product of the city and is accompanied by the development of the city. The city needs identification. A modern city can't lack the identification system. The citizens go out to work, enterprises and offices, all kinds of interpersonal contacts. All public environments need to have reasonable, clear and beautiful signs. This is a modern city management level. reflect. China's research on urban signage system started late. Compared with Germany and Sakamoto, it has been 20 years late, and it is still lagging behind in the promotion and application of urban signage systems. The city identification system is the eye of the city, and even a small guiding symbol is a sign of the degree of social civilization.
In recent years, China has begun to pay attention to the planning and establishment of urban identification systems. Many large and medium-sized cities have established relatively complete identification systems, but most of them are set up in foreign metropolitan models, and the identification is scattered, planning system disorder, design ideas. Lag, simple and obsolete facilities, boring form, only consider some functional needs, completely ignore the impact of the logo form on the environment, lack of unique image and connotation, it is difficult to meet the needs of economic, cultural and social development.
1Culture-oriented urban identification system concept The culturally-oriented urban identification system refers to the process of planning and designing urban signs. It should focus on the inheritance of local traditional cultural elements and use modern design techniques to transform traditional characteristic culture. Factores are organically integrated with modern popular elements.
The logo is not only decorative, but also functional, serving the environment, serving traffic safety and serving interpersonal relationships. At the same time, it is more cultural and directly demonstrates the cultural development level of a city.
A familiar and identifiable environment can create a sense of intimacy. In modern society, the urban identification system is not just a piece of identification fund project: the direction of Shaanxi Science and Technology University-level research projects (ZX09-44), the search for roads, the identification of public facilities, the conveyance, and more As an important factor reflecting the cultural characteristics of a region, a region, a city, and a group.
2 Regional cultural connotation and urban identification system bookmark2 2.1 Regional characteristic cultural factor formation bookmark3 Regional characteristic cultural factor is derived from the historical and cultural characteristics of a region, that is, the unique historical and cultural phenomenon of the region, and its manifestations are different, its attributes It is unique. After a deep historical accumulation, it has become famous for its splendid cultural connotations. In the long history of thousands of years, due to different regions and different opportunities, the way human civilization is displayed is different.
The formation of regional cultural factors generally involves two processes.
First of all, in the long-term social activities, the local people gradually formed and retained some well-known cultural activities, folk art or historical sites where major events have taken place. These events or places should, in a sense, be a highly concise and summarized local culture and be preserved through historical baptism. Secondly, it is necessary to find some eternal regional features among the various disturbance factors, and to consolidate and enhance them with contemporary aesthetics and values.
See the formation process of regional cultural factors, and guide the image in this city. Therefore, the urban public environment logo design that conforms to the historical and cultural connotation of the city, that is, the establishment of the city image recognition system, not only contributes to the comprehensive development of the city; it helps to create the characteristics of the space environment and forms the personality of the urban landscape; In the eyes, a good image of the city is established, which drives the rapid development of the city's economy and culture. The scientific and rational public environment logo design plays an important role in people's urban life, and also reflects the city's good image. See the promotion of the city identification system by the regional cultural connotation.
The history of the "g" aspect of the physical aspect of the bookmark4 regional cultural characteristics (characteristic performance) regional characteristics (DNA 3 culture-oriented urban identification system design process bookmark5 culture-oriented urban identification system design mainly contains three levels of content: (1) In-depth research and analysis of urban traditional culture, and find the cultural factors that best represent a city; (2) extract design factors from cultural factors, including morphological design factors and color design factors; (3) for these designs The factor is redesigned to integrate into the process of forming more regional cultural factors. It can be seen that a geographical “characteristic†philosophy not only contains the usual figurative elements, but must also rise to the historical and cultural level. To form a powerful visual recognition factor.
2.2 Regional Cultural Connotation The improvement of the urban identification system bookmark6 has a combination of national individuality, local characteristics, function and aesthetics, which is a beautiful landscape in modern cities. Developed countries have already adopted urban identity design as an important factor in the overall environment in urban planning, architectural design and environmental construction.
The city's personality lies in its special history, culture, and architecture. It is the characteristics of this city that a city has maintained, and the city's environmental image has maintained a unique aesthetic. Because the visual representation of the city image has a strong display effect, people often accept this city time factor. Urban signage system design process see urban research and packaging project Yang Xiaoyan and other culturally oriented urban signage system design research 3.1 City image market research In-depth urban image market research, it is necessary to deeply explore a city's historical sites and historical and cultural stories, and organize and return class. First of all, through the network, books and other means, collect relevant cultural sites data, and use the cluster analysis method to group. Then, on the one hand, a questionnaire survey was conducted on the geographical residents in the form of a web forum in the regional forum; on the other hand, a questionnaire survey was conducted on selected typical residents and relevant experts and scholars in the form of a mailing culture detection package. Finally, based on the results of the questionnaire survey, subjects from different groups were selected and statistically analyzed to obtain the final survey results. See the city image survey content.
Urban characteristic factor research color form human factor effect material environment city image research content 3.2 design factor extraction 3.2.1 form factor extraction using sensible engineering and fuzzy cluster analysis method, the research results are analyzed in detail, find the greatest impact on the city image "thing"
Or "things"; then use the perceptual information deduction method in perceptual engineering to decompose the perceptual category of a form or thing into a tree structure to obtain the design details; then use the fuzzy cluster analysis method to obtain each one through scientific calculation. The rate or contribution rate of local factors to the overall event.
Through these two methods, the design factor that contributes the most to the image of a city can be obtained. See the decomposition of sensible engineering thinking.
I water (prepared (1) ih water. åž äºº å“ å“ å“ æ€ æ€ æ€ > > > > > > > n> i chapter Lili. Urban-oriented design. Shanghai: Shanghai University Press, 2005. Zhou Jin. Focus on urban environmental label design - Shanghai is a case. Art. Life, 2007 (1): 78-80. Bao Shidu. Environmental Labeling Wire System Design. Beijing: China Building Industry Press, 2007. Zhou Yue, Huang Yingjie. Urban Logo Design. Shanghai: Tongji University Press, 2004. Lu Chunli, Yang Gangjun, Gao Xiangguan, et al. The law of visual perception in tourism guidance. Packaging Engineering, 2004, 25(9): (Continued from page 68) Stream slowly flowing To nourish people's spiritual world.
4 Conclusion Today, the inheritance and development of Chinese traditional culture has attracted more and more people's attention. Various Chinese traditional cultural elements are embodied in different packaging works. Image line drawing inherits traditional line drawing and novel thinking. The new line drawing format has a new display on many packaging works. In this regard, designers also need to absorb the advantages of various technological innovations, using the cultural design connotation and ideological spirit to explore and explore the image line drawing, I believe that there will be more and newer in the flat graphics of the package. Image line drawing appears.
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