Textile manufacturing industry withdraws from Beijing Old workshop transformed into advanced custom "workstation"
The traditional textile manufacturing industry has withdrawn from the capital, and the old textile industrial park is undergoing adjustment and transformation. The large workshop will be transformed into a workstation and will develop around fashion, technology, and advanced customization.
This reporter learned from Beijing Fashion Holdings’ first media day event on March 1. On the same day, the media day with the theme of “breaking the thirteenth five-year plan and embracing new fashion†was held at the Laijin Cultural and Creative Industry Park.
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Last year, Beijing Textile Holdings Co., Ltd. officially changed its name to Beijing Fashion Holdings Co., Ltd.; the company has many well-known old brands, and its “Nirvana Phoenix†also means that the reform of state-owned enterprises in the textile industry has entered the fast lane.
Wu Li, party secretary and chairman of Beijing Fashion Holdings, said on March 1st that “renaming†is not a change in form, but means changes in the industry. It will insist on the “brand†as the core of development, and realize the enterprise around science and technology and fashion. Upgrade.
Zhao Hongyu, deputy general manager of Beijing Fashion Holdings, introduced that companies take the initiative to mediate non-capital-capitalized industries, while focusing on the development of branded apparel operations, business services, industrial textiles, testing and other business; especially branded apparel operations, focusing on R & D design, brand marketing , to guide consumption and increase investment in brand studio construction.
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He said that last year, Beijing Fashion Holdings, after adjusting, accelerated the industrial transformation and achieved 11.34 billion yuan in main business income, exceeding the development targets set at the beginning of the year.
“The textile industry is still taking a long way to go when it comes to fashion.†Zhao Hongyun said that during the “Thirteenth Five-Year Plan†period, it will focus on brand operations, cultural creativity, technology and information services, and promote industrial transformation and development.
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Industrial Park is changing its face. Zhao Hongyu introduced that the original production method was large-scale production of large workshops. Now, several workshops are combined into small workstations, and printing and dyeing of large-scale production are no longer carried out, but high-level customization and high-end, low-energy-consuming development are emphasized.
Cultural and creative industries have also accelerated development. According to reports, the Laijin Cultural and Creative Industries Park has become one of the four municipal-level cultural and creative industry demonstration parks; the Beijing Tongniu Movie Industrial Park with the theme of the movie industry started operations, gradually realizing that the park is operating from the “property sale and rental†model. The "investing symbiosis" model and the "professional service" model have changed; the new landmark of the fashion industry in Beijing - the Fangheng Fashion Center project has been completed; the "children's clothing fashion innovation park" and the snow lotus workshop have been rapidly laid out.
According to the reporter's understanding, in the past three years, Beijing Fashion Holdings has adjusted and withdrawn 14 companies that are not suitable for the new positioning of the capital city strategy, involving textiles, garment processing and other general manufacturing industries.
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At the same time, Beijing's textile and garment industry has accelerated its overseas and Beijing-based layout. For example, it invested in the establishment of the Huabo Times Textile and Garment Co., Ltd. in Myanmar; it invested in the establishment of Daqing Jingfang Jute Cashmere Co., Ltd. in Heilongjiang; established Beijing Hehe Textile Technology Co., Ltd. in Xinjiang; and created a cloud computing center project in Tianjin Airport. In cooperation with Tianjin-related companies, the company has invested in a “free trade†foreign trade comprehensive service platform, and has only established one year to serve nearly 500 small and medium-sized foreign trade enterprises in the Beijing-Tianjin-Hebei region, and its export value has exceeded 700 million yuan.
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According to Ms. Tian Tianxiang, deputy general manager of Beijing Fashion Holdings, following the hosting of the first Beijing Fashion Week last year, 2017 Beijing Fashion Week will continue to be held this year to build a communication platform for Chinese and foreign designers.
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