However, in the face of the market with cashmere sweaters ranging from a few hundred yuan to as much as 10,000 yuan, consumers are often confused: a cashmere sweater is worth a few thousand dollars in the end worth it? The price difference is so big cashmere sweater, quality How different is it? How can you buy a genuine cashmere sweater?
With the Spring Festival approaching, cashmere sweaters in major shopping malls in Taiyuan, cashmere sweaters and cashmere sweaters in the streets and cashmere weaving stores are full of customers. The cashmere shirts, which are expensive and high-end clothes, were gradually accepted by the public many years ago. , Quickly enter the people's wardrobe.
However, in the face of the market with cashmere sweaters ranging from a few hundred yuan to as much as 10,000 yuan, consumers are often confused: a cashmere sweater is worth a few thousand dollars in the end worth it? The price difference is so big cashmere sweater, quality How different is it? How can you buy a genuine cashmere sweater?
With questions, the relevant leaders of the Provincial Fiber Inspection Bureau and the Provincial Dyeing and Finishing Industry Association were invited to inspect the virtual veil of cashmere sweaters at a high price through on-site visits, test and identification, and explore the real reasons why their prices vary.
Site visit
The price difference between the same brand of cashmere sweater is several times different due to different quality of raw materials
On January 24th, this reporter and the Provincial Fiber Inspection Bureau inspected Coma Mehiko, who came to a shopping mall in Kaihuasi Street, Taiyuan. There are more than 30 cashmere sweater brand counters such as Montagut, Jembe, Mihuang, and Phi Phi. In the fall and winter of 2010, new cashmere sweaters are basically sold at a discount of 5 to 60%. Women's cashmere shirts have discounted prices ranging from 900 to 1,700 yuan. The new men's cashmere tops are 300-800 yuan more expensive than female models.
In the same counter, the price of similar products of similar styles and weights varies greatly. In Ordos stores, the most expensive cashmere sweaters cost 5-6 thousand yuan. The counter sales personnel introduce the brand with more than 10,000 yuan in style. This counter, the cheapest cashmere sweater costs only six or seven hundred yuan. "Cashmere is a protein natural fiber, very much like human hair, some dense black and uniform thickness, and some sparsely pale and uneven color." In a certain brand counter, pick out a few cashmere sweaters with disparate prices and hold them in their hands. It is like a man's cashmere sweater of 5600 yuan. Its fiber is much thinner than the 1880 yuan men's shirt. Soft and delicate. There is also a basic quality of this 980 yuan coat and 1880 yuan, probably because it is a quarterly season, the price will be a lot cheaper."
With the same brand, similar styles, weight of cashmere is quite different, and the quality of the raw materials used by the manufacturers have a great relationship. According to China's relevant production technology standards, ultra-fine cashmere is the best cashmere, the diameter of this kind of cashmere 14.5 micron, length more than 40 mm, soft, close, warmth is significantly higher than other types and grades of cashmere. "Cashmere is divided into three types, eight grades. The use of raw materials of low quality, finished product prices naturally low. "Ma Lamei said, in addition, brand value, design investment, product promotion, department store and counter rental fees and other factors, have a great impact on the price of apparel products." Any product is concerned about the brand value, some second and third-line brands Product quality is also good, because product design, service marketing is not in place, similar models, a considerable amount of cashmere sweaters will be lower than the first-line brand products. "Malram told reporters that many brands with higher value of the front-line brand will face a different customer base Launched multiple grades of products and re-registered trademarks, such as No. 1436 in Ordos, Nobel's Nolanola belonging to the brand's high-end products, and Ordos The main product is the Austrian group sweater.
From the counter sample, the cashmere product logo of the shopping center is more standardized, and fake and shoddy products have not yet been found. "From the results of spot checks and daily consumption supervision of the Provincial Fiber Products Inspection Bureau, the branded cashmere sweater stores and branded shopping malls counters. The qualified rate and quality of the cashmere sweaters for sale are obviously higher than those in the wholesale market and miscellaneous brand products," said Ma Lamei.
â– Consumption tips
Cashmere sweater brand value is divided into threes and sixty-nine, even if the same brand's products, the quality is uneven. Consumers to buy brand cashmere sweater, we must first understand their preferences, is concerned about comfortable or affordable style brand. Fiber Inspection Department The results of years of factory inspections and raw materials inspections have shown that branded products are superior in terms of raw material checks and production processes. The cashmere sweaters with too low prices may not contain adulterated cashmere but their processing technology, after-sales service, and product quality. There are more or less flaws.
Stores: Brand Mixed Consumers Difficult to Tell
In a small alley near this shopping center, there were several cashmere sweater shops. The reporter then went to visit a small shop. "Before the Spring Festival, we no longer enter new goods. The existing styles are all based on the lowest price. Sales. "This cashmere sweater store's 2010 autumn and winter new flagship product, mostly on plastic models, a part of the public product string hanging on a hanger, there are some special products in a special car.
Ma Lamei has a touch on different cashmere sweaters, and some clothes also have a sniff. "You see, the cashmere sweater on the model is a brand, the logo content is clear, and the cashmere weaving piece is soft and flexible." Similar to the department store's cashmere sweater. But the product brands on hangers and specials are messy. Some are of good quality, some are cashmere blended shirts, and there is insufficient cashmere content." Malam pick up a brown from the special car Women's cashmere sweaters, the name of the ladies' cashmere sweater on the tag, are marked with "30% cashmere wool fine 70%". "Only cashmere content of more than 95%, the rest of the fiber is wool, Can be called a cashmere sweater. This dress should be called wool and cashmere blend shirt at best. "Ma Lamei said. Then, Malham picked up a price of only 280 yuan cashmere sweater, looked carefully and said:" The piece may be wool fake cashmere sweater. "The reporter also touched it up, licked, feels soft, hairy, and there is not much difference with other cashmere sweaters, but Marlene told reporters that some manufacturers will Superfine wool is softened and the sweater can become Soft, bulky, enough to be real, posing as a cashmere sweater. "And this cashmere sweater is too cheap, too suspicious." Ma Lamei said that this year, a ton of ordinary grade cashmere raw material prices reached more than 80 million, per gram About 0.8 yuan. A cashmere sweater usually requires 250 grams of cashmere, plus twisting, dyeing, weaving, cutting, logistics, marketing and other production costs, a 250 g cashmere sweater cost price should be more than 500 yuan, The retail price will reach seven or eight hundred yuan. "How much is the specific amount of cashmere in this coat? You must know how to check the cut piece of fabric for further inspection." Ma Lamei stated that she would then work with other colleagues on the quality of the cashmere store. Sampling, if found unqualified products, fiber inspection department will be investigated and dealt with according to law.
â– Reminder
The purchase channels of small and medium-sized cashmere sweaters are complex and the quality of products is mixed. Some shops are closed or relocated one year after opening. This poses great difficulties for consumers in rights protection and fiber inspection.
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