In 2008, affected by factors such as the decline in international market demand, China's towel products suffered a cold trade, with a total export of US$90.27 million, down 14.86%. Despite the overall decline in towel exports, China’s towel-leading companies’ exports have risen against the trend and have maintained a relatively fast growth rate.
It is understood that in 2008, the export of companies such as Vosges, Yaguang and Jinhao all showed double-digit growth, and domestic sales also maintained a relatively fast growth rate. Some enterprises' sales increased by more than 50%.
The reason is that on the one hand, these companies have obvious product brand advantages, perfect market channels, stable customer groups, and strong market initiative; on the other hand, the global financial crisis has brought them a new international market. Development opportunities. For example, many overseas major customers are not considering placing orders with small companies that have previously cooperated, but looking for large-scale cooperation with guaranteed enterprises, thus bringing a broader space for overseas market development.
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