Trend 丨 WGSN 2019/20 autumn and winter knitting mainstream trend analysis

Lead: 2020 is close at hand, we are standing at the entrance of the next decade. Throughout history, we can know that the transition period is often a period of continuous change and challenge. From 2019 to 2020, adaptability will become an unprecedented key. Following the core concept 'echo' in the first half of 2019, WGSN, a well-known domestic trend research organization, brought the 'WGSN19/20 autumn and winter knitting mainstream trend analysis' to the audience during the 2018PHValue China International Knitting (Autumn and Winter) Expo, and proposed '不羁', ' The three forward-looking trends of Craftsmanship and Qiyue will lead the next 10 years, marking a new starting point for innovation, inspiration and passion.

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WGSN

Near 2020, we are standing at the entrance of the next decade. Throughout history, we can know that the transition period is often a period of continuous change and challenge. From 2019 to 2020, adaptability will become an unprecedented key. Following the core concept of “Echo” in the first half of 2019, WGSN, a well-known domestic trend research institute, brought “WLC19/20 autumn and winter knitting mainstream trend analysis” to the audience during the 2018PH Value China International Knitting (Autumn and Winter) Expo, and proposed “not to be blamed”. The three forward-looking trends of “Ingenuity” and “Qiyue” will lead the next 10 years, marking a new starting point for innovation, inspiration and passion.

uninhibited

Personal image – in a more inclusive past, present and future, flexible thinking and imagination will release personal identity, and all styles are accepted and praised.

With the rapid changes in society, consumers in different industries and regions have increased their acceptance, and brands have sought consumers to seek self-reality through advocacy. Re-identification of identity, allowing consumers to re-engage themselves and present a new multi-consumer.

The palette is young and dynamic, slightly mature but not old-fashioned, catering to the dramatic effects and dress trends of the season. From the 2019 spring and summer trend, we draw bold bold colors, and with more vibrant and delicate colors, the core message is no longer resistance, but fun.

Do not worry about the palette:

Craftsmanship

Product Image - Environmental protection reaches new heights, the brand integrates integrity into various industry sectors, and we will transform from luxury life to quality life.

When technology is flooding our lives and everything changes so quickly, we start to think about slowing down, getting rid of technology and discovering the true meaning of time. People hope that life will slow down and feel the poetry in life.

The art trend of color is designed to create a classic design that will stand the test of time. The colours in the swatch are retro in style, adding a touch of modernity to the medieval bakelite design. The rich colors create a more classic cross-season look that caters to the trend of pride and beauty.

Artistic palette:

Qi Yu

Natural Image – In a time dominated by reason, people's interest in mystery and emotion will increase, and our perception of nature and humanity will fundamentally change.

In the future, people will become more and more concerned about feelings, natural re-experience, anxiety, constellation, music rituals, participation in nature, discovering the beauty of nature, etc. will become the future of the future. Experience life in the natural world.

The Chiyue theme reflects the romance and mystery of nature, while adding dark fantasy. From dark black to mysterious purple and bright pastel colors, the color span is wide, showing a magical world charm under the moonlight filter.

Wonderful color palette:

5 key colors of autumn and winter 2019/20

Moonstone violet

With the saturation of the dry Dai pink in the market, the lavender tone has begun to replace it. In the autumn and winter of 2019/20, moonstone violet will become the key commercial color. This confident midtone has a different depth than the pastel color, but remains light and therefore suitable for different genders and categories, including clothing and interior design.

Blue lightning

The typical summer shades of turquoise blue are refreshing in the fall of 2019/20. In recent seasons, the blue tone has been tempered, and the blue color has been injected into the winter color scheme, perfectly matched with the dull tone, which also reflects the importance of the inter-season color throughout the year.

Pumpkin latte

Recently, red has become a key popular commercial color, and in the autumn and winter of 2019/20, the red influence has expanded, adding a lot of warm colors. The pumpkin latte is very warm and cozy, it is the choice of autumn and winter; but it is soft enough to be novel and interesting. It also works in different categories, including fashion and interior design.

Red-brown

Brown has always been the key color of autumn and winter, and the red is more gorgeous and unique. Reddish brown is an important color with duality, depending on the shade, it can be brown or burgundy. It is one of many emerging gorgeous neutral colors, subtle and fun as a stylish shade.

Vital green

Green is an excellent cross-season color, with a earthy style suitable for winter and a lighter character for summer. The green of the 2019/20 autumn and winter is more natural and dynamic than the previous seasons, with the depth of rain and wet. It is also versatile and is at the top of neutral/fashion chromatography.