Uniqlo brand casual wear Hong Kong Hui new store debut

Guests cut the ribbon for the opening of the new store

On July 1st, _UNIQLO (UNIQLO), Japan’s largest casual wear brand, officially opened its first large-scale new concept store in China. The shop is located on the fourth floor of Shanghai Harbour Plaza, with a total area of ​​1,000 square meters. In order to celebrate the opening of the new store, Uniqlo carried out a 10-day bargaining event. However, what really appealed to fashionistas was the change in the overall style of Uniqlo. Some fashion commentators believe that the opening of the UNIQLO’s first large-scale new concept store in the country reflects the UNIQLO’s high interest in the Chinese market, especially the local market in Shanghai, and it is also important for it to start a new global market strategy. step.

Unlike UNIQLO’s direct sales stores in the past, the concept design of Hong Kong Exchange has a major breakthrough in overall store design. Its style is based on the Meghol store located in a noble residential area in Tokyo. Natural and simple impression. At the same time, the new concept store has also changed the image of the warehouse-style storefront. Its design enables the unique visual features of Uniqlo, which is “a large number of displays”. From the customer’s point of view, the display of all areas and categories is also possible. Clearer. In particular, the center of the store is still cleverly decorated. Dozens of the 50 “Holiday Beach Leisure Series” that sell well in Japan, Hong Kong, and South Korea, mainly including shorts and surf t-shirts, are placed in an idyllic manner. Feeling the relaxed and delightful Feeling brought by the new concept store.

The show led by famous model Chun Xiao

When talking about Uniqlo's products and brand image, the general manager of Penning made a surprising statement. He said that the opening of the new concept store in Hong Kong is part of Uniqlo's strategy of promoting new brands worldwide. In the future, besides the “basic funds”, fashion apparel designed by leading designers from Europe, America and Japan will be gradually introduced. In addition to paying attention to the original texture and simple features of Uniqlo, it also timely joined the popular elements of foreign countries, which is undoubtedly more convenient for consumers to fully express their own style of desire. In addition, in order to uphold UNIQLO's consistent high-quality style, Uniqlo's domestic distribution products will be synchronized with Japan's Uniqlo.

What is particularly attractive is that at the same time as the new store opened, Uniqlo also proposed a new concept. Its meaning is somewhat similar to the very popular mashup nowadays. Pan general manager explained: “The wild concept has a long history. As the largest brand of casual clothes in Japan, Uniqlo always believes that people choose their own clothes to choose their own style, reflect their own personality, the concept of wild It caters to the modern fashion youth's concept of “do not rely on brand LOGO to show their own identity and pursue true self style”. This is why Uniqlo is a nameless brand that is not prominent in LOGO design. It has grown into one of the world's leading clothing retail groups and continues to set the main reason for the 'Uniquku hot air' in major world-class fashion cities."