2019 spring and summer Milan Fashion Week "Fashion Shenzhen" perfect ending
“FASHION SHENZHEN†was invited by the organizers of Milan Fashion Week to make its debut at Milan Fashion Week. On September 22, local time, the 100-year-old palace PALAZZOBOVARA (Bowala Palace) represented by the 18th century neoclassical architecture in Italy, the fashion Shenzhen series was staged, including the static fashion show, the fashion release show, the After Party, etc. Showcase the charm of Shenzhen fashion.
The event was supported by the Shenzhen Economic and Trade and Information Technology Committee and organized by the Shenzhen Garment Industry Association; this is also the first fashion exchange event held after the signing of the intention cooperation book between Shenzhen and Milan this year.
Honorary President of the Italian Fashion Association, Mario Boselli, international fashion leader, Andreina Longhi, founder of Attila & Co., and Su Yanyan, consultant of China Fashion Designers Association, were present to help out.
At 10:00 am local time, “Fashion Shenzhen†fashion static exhibition debut, Ellassay songs, Yinger Yinger, DengHao Deng Hao, Haipingxie Xie Haiping, Jixiang Zhai MASCOT, ZHIJIANSHA Zhijiansha, MORELINE Mu, Distin Kidny Dikai , Kodice Martino, Peaceofrice Fan Siyu, CHLOSIO Croce, Guyan Gu, Vmajor Juwet, GRACE DENG Deng Huan, RXP, ALEXSTORM Liu Baiyu, Y-VISON Ye Weicheng, Esa Liang Liang Bingqin, Liu Wei. ROSEW, Oriental Secret More than 20 Shenzhen fashion brands and designers, including life, are fashion brands and cutting-edge designers with a certain reputation and influence in the Chinese and Asian markets. It immediately attracted the most influential fashion buyers, retail giants, fashion brand management executives, senior fashion critics and fashion media in Italy and Europe.
Mario Boselli, honorary chairman of the Italian Fashion Association, praised “FASHION SHENZHENâ€. He believes that Milan is an excellent platform for fashion display and an important communication platform. Therefore, more and more Shenzhen fashions are displayed here, and he hopes Shenzhen and Milan are more integrated, more cooperation, and together to achieve success.
In the afternoon, the “Fashion Shenzhen†fashion release show debuted. The two brands, Ellassay and Yinger Yinger, staged their activities to the climax. The 300-seat show was packed, and many viewers waited to enter the scene.
This is also the third time Ellassay has appeared in Milan Fashion Week. The catwalk Ellassay is based on the theme of “Giardino Magico Magic Gardenâ€, not only focusing on the second creation of fashion and design, but also the clever collision of fabrics and materials. More thinking about the female body as the carrier, grasping the present is also the eternal beauty of nature, bringing modern women back to the garden secrets and deep inside; Yinger Yinger carries his YINER sound, INSUN Enshang, PSALTER Psalms, Song of Song Song Zhongge's four brand series debuted, among which YINER sounds with "Elegance Through Time through the elegance of time", the poem with "DRESS LIKE AUTHORESS", and Enshang with "Art · Type" as the theme, while singing songs The French elegance and the architecture influenced by the French art style complement each other and share a chapter on the "Time".
This year, “Fashion Shenzhen†teamed up with the famous public relations company Attila & Co. in Milan to create a gorgeous fashion feast. Attila&Co. CEO and founder Andreina Longhi said that fashion Shenzhen's participation in Milan Fashion Week is to convey Shenzhen's fashion concept from a professional perspective to international audiences. Special invitation to Italian editor Vogue is Giogia Cantarini and fashion editor Eva Geraldine Fontanelli. The stylists and styling consultants of the “Fashion Shenzhen†series of activities, according to the different styles of the brand, provide professional services such as styling and consulting. Before the big show began, the “Fashion Shenzhen†series of events had interviewed more than 500 models, and finally selected 68 models from 16 model companies to interpret the fashion connotation of Shenzhen for the Shenzhen fashion brand.
Domestic and international media such as Italian National Television, WWD, AMICA (Italy), IO DONNA (Italy), TU STYL (Italy), DONNA MODERNA (Italy), PAMBIANCO (Italy), ELLE, Tencent Fashion, Phoenix Fashion, etc. Among them, the Italian famous media group Classeditori Group made in-depth reports on this event. Italian and European fashion and media people were amazed at the surprise of the Shenzhen fashion show, which brought an extraordinary visual experience to the audience.
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