Since the national policy began to strongly support the Internet economy in 2009, the first is the reshuffle and re-integration of the industry order. The Internet economy is increasingly on the right track, and various unhealthy network carriers have been dropped. At the same time, the traditional enterprise marketing began to go to the Eight Immortals, each showing its power: video marketing, viral marketing, forum marketing, blog marketing and other forms of online marketing are being sought after by companies and businesses with market-oriented strategic awareness. Undoubtedly, after the era of network economy is fully brewed for several years, it finally enters the lives of Chinese netizens with mature and elegant attitudes! Traditional enterprises, if they rely on traditional marketing methods to deduct the door of consumers, I am afraid that even people bring goods together to eat enough to close the door!
After careful consideration, the author has made the following insights for traditional companies to choose blog marketing.
First, blog marketing is a better push for traditional hard advertising. The core strength of blog marketing lies in the fact that the moist objects are silent, listening to thunder in silence, soft in the hard, and invisible in the invisible. The blog achieves the perfect connection with the customer in a psychologically acceptable manner for the target customer, and conducts soft-text education in the target-intensive forums and spaces, impressing the potential customers, and ultimately promoting a kind of “soft†marketing of consumer behavior. The difference between “soft†marketing and traditional marketing in blogs is that traditional marketing generally uses traditional media such as TV, publications, newspapers, radio stations, etc. to carry out “hard†advertising bombing. Hard advertising focuses on selling points, focusing on the interests of potential customers, and likes to get straight to the point, such as a domestic Well-known pharmaceutical companies will use the movie stars as their endorsements when they have new products, and they will reserve time for the audience to fully go to the toilet. This kind of hard advertising afflicts the minds of consumers with "junk" means, so that consumers tease: "Please insert TV dramas at the time of advertising!" The repeated stimulation that is commonplace must lead to the production of immunity!
Entrepreneurs should be fully considered: the Chinese are the races that advocate yin and yang culture. At this time, if you use blog marketing to assist hard advertising, it will play the role of yin, yang, and softness, so that the traditional enterprise marketing model fully integrates the customer resources of the air and the ground, and seizes the potential customers with the "Tai Chi" trend. The mind space.
Second, blog marketing low-cost and high-efficiency blog marketing focuses on creativity and strategy, and only the "blog creative planning fee", "blog writing fee", "blog publishing fee", etc., the cost of adding up several links is usually more It will not exceed tens of thousands. If you have a certain person inside the company to learn blog marketing, it will soon be handy and cheaper, while traditional TV commercials, newspaper advertisements, casually cast a dozen or so ads or half-page ads, especially the first-line media. Advertising charges are even more astounding, and the results are limited! On the contrary, successful blog marketing can fully integrate products, consumers and Internet channels, relying on the advantages of Internet communication, and relying on the word-of-mouth publicity of consumer messages, it is naturally a small cost and big gain!
Third, blog marketing in the occupation of the customer's mental space can not replace the author through the analysis of thousands of blog marketing cases, the blog is to seize the consumer's mental space is more smooth marketing channels. Successful blog marketing must go through “competitor blog marketing surveyâ€, “grasping the industry development trendâ€, “analysing the demand characteristics of online and offline consumers of products/servicesâ€, and “refining the core value of products/services according to demandâ€. Seven stages, such as “selling pointâ€, “determining the location of blog placementâ€, “finding entry points, subtly embedding product/service information into articlesâ€, and “continuously adjusting blog marketing strategies according to blog marketing implementation statusâ€. Because the full study of consumer behavior habits, transposition in the traditional marketing field, is equivalent to experiencing a complete marketing process, so in the traditional enterprise products in the consumer's mental space, blog marketing has an advantage, no substitute!
In the actual operation just now, blog marketing has more advantages, such as through the user's message, let the user be our volunteer promotion staff, fully embodies: "I don't think it's good, it's really good to say good things!" Other prospective consumers have to trust, so through the viewer's conversion rate; can also make full use of the blog to show corporate culture, more comprehensive display of product features and benefits to consumers; in the training of customer loyalty, blog marketing has other The advantages that the method does not have.
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