A ieoyour Ai莜: fine clothing store management
Looking back in October in East China tour shop, communicate with some store managers to understand a "good marketability of our products, staff skills and circumstances, but the customers are more stroll, the transaction rate is low , I really do not know how to do the performance, "the feeling of the terminal meticulous management has a new understanding, and today a little summary, as experience accumulated.
The first thing to be clear is that these customers into the store is definitely not a stroll-type customers,
Different products, there are always different consumer groups; and different consumer groups, there are different consumer personality and habits. For our shop location and the corresponding consumer groups (30-45 years old) to analyze, our shop is not in a good location, and never a good place to stroll; our customers sex, age and social level Also decided that they did not have so much time and interest in hanging around, so we have reason to believe that the vast majority of customers into the store is to buy goods, is the purpose-oriented customers, only the clear this point, can establish sales confidence.
Second, do we really meet customer needs?
Marketing point of view is to meet customer needs, to provide customers with more services. In the context of our good marketability, our service is doing well? Maybe our manager will say: Good service, three one, a glass of water, a greeting, a smile, have done a good job bit! Yes, we really did a good job with these services, but:
Why customers are not satisfied with the products we recommend?
1, did not really understand the needs of customers
I would like to say that our service and management of objectives are implemented very thoroughly. Our partners sprint every day to see a target. When we see a customer and see the money coming in, we are doing a good job, which is very good, but our Our corporate values ​​are not really implemented and we do not fulfill the mission of providing customers with value for money fashion because we lack a real understanding of the needs of our customers. Sometimes we do not even want to know if our God wants clothes or trousers. Sports and leisure style, or business and leisure style, do not know if you want to bar or style, cotton or polyester ... ... Pick up the clothes on the introduction, pick up the glass on a glass of water, anyway, to sell on the line, So that customers feel good service OK. As a result, our service scared the customer, the transaction rate is certainly not high.
2, service is less than point
Service is not it? I am sweating profusely, shouting Welcome to Noci, quickly get clothes, how come yet?
In fact, dear partners, customers come here just to wear a little handsome, decent, just buy clothes, not to hear a greeting, nor is it to drink a glass of water, but to pick clothes. Customer psychology I hope you give advice, reference, or even tell him directly: so handsome! And we always say: this is the latest style, the fabric is very good, many customers like it, it does not matter whether you Look at the other, or I go find there any other style, you can wear, and have been pouring water, introduce clothes, find inventory, pour water, introduce clothes, find inventory, pour water, introduce clothes , Find the stock ....... And then the customer has been depressed, depressed, depressed ...
When our service is not on the point, I think more services make the customer feel it is a burden, or even a torment, due to your enthusiasm for service, regular customers have to spend more time in this shop, the final consideration To the RMB problem, I am sorry to tell you: look at it next time, the results of some gone.
3, where is my clothes?
Look at our shop, how good the image, noble \ fashion; to see what style we have what style of clothes, what style to have what style, but why customers do not want to? Look carefully, stylish And mixed with business, 150 yuan and 450 yuan mixed together, different styles on a high cabinet, different price squeeze on a bar.How to let the customer at a glance know very well, I am here today Where do you want the product? How to make customers feel that our service is on the point, shopping here is very convenient? To know that customers in the store know that there may be like to buy what kind of, customers do not like trouble .If you are a customer, I think you will say: where is my clothes ............
For the terminal meticulous, I think there is too much to sort out, if the store management in the extensive, general grasp of the direction, you can maintain the performance of the store at a certain level, but if you want to make the performance stronger, bigger, for shops Management to be refined, what services are customer needs, which can work can be streamlined, which services can make customers feel more simple, from the perspective of customer needs, grasp every detail, it can really strong service , Winning the terminal
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