Amoy brand Handu clothes: half of the 2% return rate is due to fabric issues

According to recent news, Handu has published five major supplier management policies at its annual meeting of suppliers: supplier access mechanism, supplier performance evaluation and incentive mechanism, supplier classification authentication mechanism, supplier lift-level adjustment mechanism, supply The order adjustment mechanism within the merchant level.

At the same time, Handu clothing house announced the adjustment of the company's structure, and newly established the production planning department and the production fabric department.

Du Tingguo, deputy general manager of South Korea's clothing store, said that the pursuit of multiple styles, small batches, and rapid response are the hallmarks of South Korea's clothing. The current return rate for Handu clothing houses is around 2%, and half of the problems are fabric issues. Therefore, this year, a special fabrics department will be set up. Fabric suppliers will be upgraded from five or six to more than a dozen.

Handu clothing establishment establishes supplier access and performance evaluation system. For the manufacturers who have passed the screening, the supplier management team, related business departments, and quality control management teams will conduct on-site visits to the factory, and focus on assessing the manufacturer's credit rating, production capacity, operation status, and quality management, and conduct on-site scoring. Among them, the scores assigned to the supplier management team, business unit representatives, and quality control personnel are 20%, 30%, and 50%, respectively.

As of November 2013, there were 208 first-line supplier companies that cooperated with Handu clothing. Among them, there are 82 in the province and 126 in the province. Distributed in first-tier cities such as Shanghai, Guangdong, Zhejiang, Jiangsu, Jiangxi and Shandong.

According to Zhao Yingguang, CEO of Handu Clothes House, “Handu’s clothes house has undergone five years of development and has created a flexible production model based on Internet brands and Korean styles of “multiple styles, small batches, and multiple batches,” focusing on improving quality and delivery deadlines. The number of orders and the ability to adjust and optimize integrated controls are characterized by a small number of quick returns and flexibility."

It is understood that there are a total of five suppliers in cooperation with Handu clothing, including AAAAA for strategic suppliers, AAAA for core suppliers, AAA for excellent suppliers, AA for cooperative suppliers, and A for new suppliers. The use of order differential management for different grades of suppliers, in which strategic suppliers will give no less than 80% of the agreed monthly production value of the policy support, the core supplier will give no less than 70% of the agreed monthly production value of support.

The mode of cooperation between Handu clothing houses and supply chain manufacturers adopts the half-package model, which means that only 60% of the factory's production lines are packaged. The half-package mode of the production supplier can make the factory attach importance to the large customers of Handu clothing and on the other hand, it does not allow it to completely rely on Handu clothing. For the production capacity expansion and production line of excellent production suppliers, Handu Clothing will continue to increase the production line and maintain half the production capacity of the production supplier.

According to the data of Rubik's Cube, Handu’s clothing house became the champion of Tmall Women’s Wear for three consecutive years. This year, Double 11 and South Korea’s clothing houses ranked second in the category of women’s wear, and their store’s wireless-end turnover was the first in the women’s category.

In 2013, Handuyishe started a multi-brand operation strategy and currently operates six major brands, including Hanfeng Fast Fashion Women's HSTYLE, Han Feng OL Fashion Women's Soneed, Han Feng Fast Fashion Men's AMH, and Han Feng Fast Fashion Kids' MiniZaru. Europe and the United States fast fashion women's niBBuns and Oriental retro designer brand Suo Souline.