Bees have been reduced to more industrious animals. In their short life, they spend most of their time flying, because they are looking for more food. Scientists have found that bees feed on flowers, including Pollen and nectar, nectar is sometimes modulated and stored as the honey we love, but the bee's honey-picking behavior is only for the development of its own ethnic group. Its greater value is the identity of the pollinator, because the bee also pollinates the plant at the same time. Pollination, when the bees pick pollen between the flowers, they will drop some pollen onto the flowers. These dropped pollen are of great importance, and the plant's cross-pollination mainly relies on bees. To make a kilogram of honey, a bee needs to suck more than 3,000 flowers to give them a chance to conceive.
In the marketing world, bees are often used as synonymous with communicators. But a more appropriate metaphor should be used in viral marketing. Viral marketing, or bacterial marketing, uses a wide range of oral communication channels to achieve low-cost and efficient communication.
In recent years, along with the development of the network, many classic viral marketing templates have been created, such as HOTMAIL, which provides free e-mail accounts for those who have signed agreements, but each user has a bottom at the bottom of the e-mails sent. The line heading "Send your private mail at http://", so it realized the marketing cost of only $500,000 in 18 months, but it exceeded the amazing effect of 12 million users.
GOOGLE also has extraordinary achievements in viral marketing. It uses the recommendation mechanism when launching GMAIL mailbox. Only when someone sends you an invitation, you have the opportunity to experience GMAIL. At the same time, when you have GMAIL and can send invitations to other people, the user has expanded its social network through the invitation mechanism, which has innovatively realized the sublimation of viral marketing, and the product has also strengthened the brand of the user in the promotion. Recognition.
A viral spread must require many "bees". More often, these "bees" need to be cultivated. Marketing author Michael Kafiki has suggested some methods, such as:
Let your customers get involved in the process of making or delivering your products or services; ask for proof from customers; tell real stories to your customers so that you can communicate emotionally; educate your customers, choose with you Better customer communication topics allow them to access newer information and become a trusted source of information; quickly handle complaints and prevent negative verbal communication.
Through these methods, companies can cultivate communicators who are not only satisfied with understanding the company, but also more willing to disseminate information about the company. These models have been proven many times in the past to create success, and today, when the network is developed, we can achieve our goals quickly. As one marketing researcher puts it: “You don’t need to let 2 million people know about your new product – you just need to tell the right 2,000 people in the right way, they will spread it to 2 million people.
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