The Internet is often difficult to understand and digest for those expensive fashion big names.
One of the manifestations of this joke is crazy spit. For example, big-name bags that ridicule three-color woven bags, big-name sandals that look like women's bathroom slippers, those that tens of thousands of paper clips, and so on.
Another manifestation is imitation. When the big names launched a fashion item that made people want to call out “funny thingsâ€, many people would use imitation to make teasing. For example, the Parisian family's t-shirt superimposed shirt design, the friends on the Internet vying for the same paragraph to imitate.
Another flat-headed red shoe from the Balenciaga family was more seriously ridiculed. Someone directly placed a McDonald's fries box on the foot and said that it was exactly the same.
The other layered jacket with a price of $9,000 is reminiscent of Joey's 7-layered wear in Friends. It's still the fashion media American version of ELLE.
Yes, the Balenciaga family has recently produced a lot of products full of slots, many of which have become meme of network spit. However, I have to admit that in the past two years, the Balenciaga family has been particularly good at reputation, sales volume and sales.
To some extent, everyone will take the initiative to vomit the strange designs of the Balenciaga family may be in their hearts. Because in the fashion circle, there is a topic that is the most important. There is always a sense of existence better than no one cares. They are constantly looking for KOL, the fundamental purpose of fashion editorial cooperation is to reappear in front of people.
In addition to working with fashion media and fashion bloggers, it is a third way to bring me the meme attribute. Because on the Internet, meme, which can cause people to spontaneously spread, is also a huge pool of traffic.
This is not a joke. Recently, the global fashion search engine Lyst released the report of Year In Fashion 2018. In summing up this year's fashion trends, this report puts meme fashion on the same level as the 90/00 retro tide, old hurricane, luxury sports, plastic materials, environmental sustainability and other trends. Even from the perspective of layout design, it is still at the forefront.
In addition to bringing me the meme attribute, Lyst's director of communications, Katy Lubin, said that fashion brands are also looking for design inspiration from meme, after all, it's really tempting traffic.
The most profound thing is that he is a popular rapper, a popular star wife and designed a series of explosions of coconut shoes. This year, he launched a strange coconut slippers, but also used to wear too small, once dressed too much brush twice topic. Although it has been vomited by many people, from the monitoring of Lyst, the search volume about it is also amazing, because it has caused people's curiosity.
The crocs for the hole shoes, because the seller has been run by fashion people, but when it found the home of the Parisian family La Bomba, launched a high-heeled hole shoes, also posted a pile of emoji on the vamp After the same decoration... sales surged.
Driven by the trend of meme, some brave fashion brands have made choices: not afraid of people, they are afraid of people.