Hugo Boss Targets China Market

In an interview with the German “Time” weekly newspaper on November 1, Zelzer, the president of German branded apparel manufacturer Hugo Boss, said that he believes that China is a fashion market that cannot be ignored.

Zelzer said: “I warn those who think that Asia is a cheap clothing market. Asia has a long history of fashion. Chinese people are comparable to Europeans in pursuing fashion quality.” He believes that Asians have incredible "Fashion sense", the style of the world fashion is increasingly influenced by Asia. In addition, compared with 10 years ago, there are more Asian models in the world fashion field.

Hugo Boss from Germany is currently one of the most well-known men's suit manufacturers and sellers in the world. It has opened stores in more than 100 countries and regions in the world. In addition to men's clothing, Hugo Boss has also developed a women's collection. The brand's glasses, perfumes, watches, shoes and leather goods are also welcomed by urban white-collar workers with excellent quality.