AUM, founded in 2009, is a local designer brand based in Shenzhen, which has become a new generation of lifestyle. It has become a representative new generation force in the apparel industry in recent years. “AUM†represents the voice of nature and pays attention to the aesthetic concept of life in the new urban women.
As the temperature of nature changes
Grass also enters the harvest season
In every inch of sunshine in the autumn
Grow, bloom, release
Cotton and linen fiber with solar radiation
? Become the best state of the fabric
The cotton and linen that can breathe naturally is an indispensable part of life. AUM has always used the softness and hemp of the cotton. After the fabric is re-constructed and infiltrated, it keeps the skin intimate and close distance. With its own unique charm, it can also be worn with good looks and no sense of disobedience. It is slowly immersed in the heart in a "comfortable state, and the softness and beauty of the heart are quietly hidden in the cotton and linen.
From the natural cotton and linen fabrics, simple and simple, in order to say goodbye to the unique impression of the yarn color, we dyed two or more different colors of the yarn dyeing process on the same yarn, vividly and naturally The three-dimensional texture of the fabric is better to release the lightness and quality of the clothing.
The stripe and plaid design gives the body a retro look, and the dyed yarns with alternating colors are inlaid between the textures. The excellent spinning process combines the coolness and comfort of the linen itself with the skin-friendly nature of the cotton. Hygroscopicity, giving fine details to natural fibers, weaving the most comfortable jacquard weaving fabric in autumn, which greatly improves the sense of touch or wear.
Extending the "comfortable state" to every situation in life, the AUM 2019 fall series returns to the brand origin, naturally revealing the light and profitable lines, combined with the loose version and medium-length proportion, making the whole dress unique and easy to wear. It can stretch freely in any occasion, creating a simple and casual feeling. The straight H-shape gives the wearer maximum comfort and a desire to be free. No matter the time changes, it can be enjoyed for a long time. .
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