Bosideng: Forging ahead with the world

For 16 consecutive years, it has represented China to release the trend of winter clothes.

It occupies half of the down apparel market and has been the No. 1 seller in China for 12 consecutive years.

It has won seven consecutive championships in the industry and succeeded in setting off a strong whirlwind of down apparel in China, reviving the already weak down apparel industry.

It took the lead in proposing a new concept of sports, leisure, and fashion, transforming the original “thick, heavy, swollen” winter clothes into “light, thin, and beautiful” and launched the first revolution of the down apparel industry.

It is Bosideng, the emperor of the down apparel country. Bosideng, which has the largest production base for down products in the world, has proved its strength with a series of brilliant achievements.

Brand story

In 1976, a village sewing group with only 11 farmers and 8 household sewing machines was quietly established in Changshu, Jiangsu. This small workshop of unknown origin is the origin of the development of Bosideng's huge industry.

In 2007, as China's largest brand down apparel operator, Bosideng Downwear was awarded the only "China's world famous brand product" in the apparel industry. Bosideng International Holdings, the group's subsidiary, is listed in Hong Kong and stands on the new starting point of brand internationalization.

In 2012, Bosideng successfully transformed into a multi-brand integrated clothing business group with revenues of over 18.2 billion yuan, tax revenue of over 1.031 billion yuan, and down jackets as its main business, and opened the first branded flagship store in the Chinese garment industry in London, UK. , sounds at home and abroad.

The scientific thinking is always dynamic

Tian Xingjian, a gentleman to self-improvement. Bosideng's growth and development is a history of hard work and sweat, "the pursuit of excellence, self-improvement," and is also a glorious course of practicing service, human-centeredness, innovation and development, and creating harmony.

The Bosideng people, with their extraordinary courage to dare to be the first in the world, stepped out of the road to success in creating famous brands and serving the country. Especially during these five years, Bosideng overcame various challenges and adverse impacts brought about by the international financial crisis. With the style of the king standing at the pinnacle of the industry, it has become a globalized stance to the world and has created legends that belong to this era.

One of the keys to Bosideng’s success is that the idea of ​​scientific innovation provides an inexhaustible motive force and source for enterprise development.

Gao Dekang, chairman of Bosideng, has the deepest impression: “In the new stage of development of the private economy, only by adhering to the concept of scientific development to guide the development of the enterprise can we be able to sail in the new round of economic development, make the best use of the situation, and seize opportunities to achieve a comprehensive enterprise. Coordinated and sustainable development can ensure that companies will always be invincible in the tide of developing a market economy."

Bosideng is forging ahead into the world

Internal and external "repair the world"

For the past five years, Bosideng has been concentrating on strength and creating excellence. It is also Bosideng's five years of innovation and change. Under the guidance of the spirit of "pursuit of excellence and self-improvement", Bosideng people actively implement the "four seasons, multi-brand, and internationalization" development strategy and create a world-famous Chinese fashion brand.

Bosideng actively implements brand strategy and cultivates its own brand. Bosideng Downwear has been ranked as the champion in the Chinese market for 17 consecutive years (1995-2011). For the 16th consecutive year (1997-2012), it is the only representative of China's winter clothes to release the fashion trend to the world. It is the only one in the consumer product field in the country that covers the “world famous brand”. "National Quality Award" and "China Industrial Awards" corporate brand.

According to the 2011 annual monitoring report of China National Business Information Center, the market share of Bosideng brand portfolio (Bosideng, Xuezhongfei, Comber, and Bingjie) accounted for 53.9% of the national market.

In order to strengthen fashion creativity and technological research and development capabilities, Bosideng has successively established national-level postdoctoral workstations, provincial-level enterprise technology centers and other innovation platforms to carry out functional applications in fiber and apparel fabrics.

Also actively dominating and leading industrial technology standards, undertook the work of the National Garment Standardization Technical Committee Down Feather Technical Committee Secretariat and the ISO/TC133 International Standards Committee China Secretariat, and promoted a historic breakthrough in China's apparel international standardization work.

Bosideng takes care of both interior and exterior and is determined to create an evergreen tree in the apparel industry. Since 2007, it has unveiled the curtain for the transformation and development of the brand's four seasons: Bosideng menswear, women's apparel market, and casual wear brand... It has achieved an extension from down jackets to men's wear, women's wear, casual wear and other fashion fields. To become a strategic new chapter for a respected world-renowned integrated clothing brand operator.

At present, Bosideng down jackets have successfully entered the markets of Japan, the United States, Canada, Russia, Switzerland, and the United Kingdom. They have established a high-end and high-quality image in the European and American mainstream markets.

Bosideng London flagship store

On July 26th, Bosideng’s European headquarters building and London flagship store rushed to test operations before the London Olympics, and presented the world with a gorgeous “China Fashion debut” (Chinese fashion debut). It bears the ambition of Gao Dekang to create a world-class fashion brand, and has witnessed the international dream of the Bosideng people “winning the world”.

To show character in creating harmony

The past five years have been Bosideng's five years of writing loyalty and returning to society. Bosideng closely integrates people-oriented concepts, harmonious labor relations, and building a harmonious society, demonstrating the valuable character of responsible corporate citizens through practical actions.

Bosideng is committed to making itself the "best employer" for employees and the "best citizen" of society. The company puts the interests of employees first, cares about the personal development of employees, improves the living environment of employees, raises wages and benefits, and forges a vigorous and energetic high-level talent team.

It also continuously refines and accumulates outstanding corporate culture, and guides outstanding young employees and technical leaders in the field to move closer to party organizations. Two national labor models have emerged, Gao Dekang and Mei Dong. Dozens of employees are selected at the industry and provincial, municipal and township levels. The honorary titles such as outstanding party members, model workers, model soldiers, civilized workers, etc.

Bosideng is also actively responsible for the leadership of the industry and consciously safeguards the commercial value of the industry and ecological harmony.

According to the 2011 Bosideng Social Responsibility Report, Bosideng has established 6 directly-owned industrial parks in Jiangsu Changshu, Gaoyou, Sihong, Xuzhou, and Dezhou, Shandong Provinces, with strong independent innovation capabilities, advanced technology, and comprehensive sales services. The network has driven the growth and development of the upstream and downstream industrial chains of down apparel and indirectly provided more than 300,000 jobs.

Bosideng made outstanding contributions to extensively absorbing the social labor force, building harmonious labor relations, and maintaining social stability. At the National Award for Employment and Entrepreneurship held in July this year, Bosideng was awarded the honorary title of “National Advanced Enterprise for Employment”.

Bosideng Pok Oi Community

Bosideng never forgets its own, fraternity society

Since 1999, a total of more than RMB 130 million has been invested in the construction of “China's Top Ten Well-to-do Villages” with 423 modern courtyard-style villas – Kangbo Garden, which has become a model for building a new socialist countryside.

The investment in glory philanthropy, science, education, culture, health care, disaster relief, and public welfare and environmental protection is even greater. In the face of major disasters such as the Southern Snow Disaster, the May 12 Wenchuan Earthquake, and the Qinghai Yushu Earthquake in 2008, there were still thousands of yuan in danger. Donation is moving.

Gao Dekang also made a self-raised donation of 50 million yuan in total to establish the "Dercome Fraternity Foundation" under the direct administration of the Ministry of Civil Affairs, and pledged to carry out the cause of glory and love.

Over the years, Bosideng and Gao Dekang have donated over 580 million yuan to all sectors of the society. In 2011 and 21012, they won the China Charity Award, the highest prize in China's charity field, and have become leaders in China’s corporate community in return for social responsibility.

"China must have its own world famous brand. The rise of China's original brand is closely linked with the great rejuvenation of the Chinese nation. As a clothing company, we have a responsibility to create world-renowned brand-name clothing that belongs to China." Gao Dekang is positioning Bosideng in the future.

Time flies, time flies. In the past five years, the Bosideng people have written an inspiring, high-spirited movement with wisdom, hard work, and dedication, and delivered a perfect answer to the community.

Si Deng also launched a new round of “Beyond Brilliant” strategic plan, clarified the medium and long-term strategic goal of “becoming a respected world-renowned comprehensive clothing brand operator” and “rebuilding a Bosideng for three years”. Short-term strategic goals. Let the company sail faster and better!