Recently, the weather in Dalian has become increasingly cold and the consumption of cashmere apparel has become increasingly popular. When interviewed by reporters at major shopping malls in Bincheng, many consumers still have some misunderstandings about cashmere consumption. For this reason, the reporter interviewed several cashmere shopping malls. Sales area sales expert and well-known person in charge of cashmere brand in Dalian area, for everyone's cashmere consumer rational help.
Misunderstanding 1: The weight of cashmere clothing determines the price
In a shopping mall in Dalian, consumers Yang Ai used to buy cashmere sweaters are used to first ask the price, and then the weight. She told reporters that the more weight of the cashmere sweater, the more pressure, the warmer, so the more expensive. Therefore, The reporter interviewed the heads of the cashmere sales districts of several shopping malls. They confess that the price of cashmere garments is related to many elements, and weight is not the only determining factor.
In fact, the price of raw materials for cashmere garments is an important factor in the pricing of cashmere garments. The best quality cashmere in the world is mostly concentrated in Inner Mongolia, Qinghai, Alashan, Qinghai, and Qinghe, Xinjiang, and is produced using fine cashmere produced in these regions. The natural price of clothing into the most expensive. Like some domestic cashmere brand floats sales promotion can be sold more than 300 yuan a cashmere sweater, the main reason is that cashmere raw materials from other cashmere production areas in our country, cheaper. And like some foreign The reason why the fast fashion brand cashmere sweater is cheap is one of the important reasons is that the raw material of its cashmere apparel is from the Mongolian countries and other regions where the cashmere quality is lower and the price is lower.
In addition, the processing difficulty of cashmere clothing, the loss of raw materials used in the production of cashmere clothing, etc., are all factors determining the price of cashmere clothing.
Misunderstanding 2: Individual merchants cashmere processing is cheaper than shopping malls
In recent years, many consumers in Dalian have liked to go to some individual merchants for money collection and tailoring. They asked the other party to process cashmere sweaters for themselves. They feel that the prices of cashmere sweaters purchased through this method are cheaper than those of shopping malls. For this reason, the reporter Interviews with the heads of several well-known cashmere brands in Dalian. They said frankly that the cheap cashmere sweaters must be cheap, and the more common reason is that some individual merchants use cashmere threads that are not pure. Made of cashmere, but a blend of cashmere and wool.
According to industry sources, ordinary wool and cashmere blends can be seen with the naked eye, but if the wool is mercerized, wool wool scales are wrapped, and then blended with cashmere, the naked eye is difficult to distinguish, and this is some The reason why individual merchants process cashmere sweaters looks cheaper, you understand.
Myth 3: Cashmere customization is tailoring and processing after selection
When it comes to cashmere customization, many Dalian people will feel no stranger to it. Most consumers think that the so-called cashmere customization is the first selection, and then tailored, and finally processing. In fact, the current cashmere customization its connotation and extension are compared In the past, it was more humanized and personalized. For example, because next year is a Year of the Ox, customers with children can customize cashmere sweaters for all family members and embroider the zodiac patterns of cute sheep. This parent-child outfit is not only suitable for family members. The body is stylish, beautiful, and full of affection.
According to the person in charge of the cashmere sales district of the Friendship Mall, modern cashmere customization has covered the whole industry chain. Consumers can choose funds, choose colors, and can also select raw materials, materials, accessories, patterns, and weaving methods. Embroidery patterns ... ... service has increased the amount of home delivery, home delivery and other value-added services.
Now, cashmere tailored clothing is divided into business, business casual, leisure and many other series, the price is relatively approachable - to cashmere sweater, for example, customized models from the sale of thousands of yuan. In addition, the brand can also be customized for guests cashmere shawls, cashmere Blankets, cashmere and other cashmere products.
Misunderstanding 4: cashmere clothing can only be worn in autumn and winter
When it comes to cashmere clothing, many consumers think that this is the clothing that can be worn in autumn and winter. Some shopping malls also set cashmere counters as seasonal counters, and only open in autumn and winter, and disappear in spring and summer.
According to the person in charge of many cashmere brands, in foreign countries, people wear cashmere all year round. In spring and summer, people mainly wear cashmere clothing is a number of thin cashmere shawls and cashmere cardigan - because the indoor air conditioning cooling temperature is low, so in Summer cashmere cashmere cardigan or cashmere shawl outside to prevent colds, rheumatism and other "air conditioning disease", is healthy, and feel comfortable.
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