Domestic sports shoes suits compete in children's wear market

After the rapid expansion of the past few years, the development of the sportswear industry has not been driven by sales in the future. It is not difficult to predict that in 2013, China's sportswear industry will undergo major adjustments.

The number of stores opened often means the speed of brand expansion. In the first two years, high-profile "Million Stores" sporting goods "Five Tigers" will be launched. Since 2011, it has quietly opened the curtain of closing stores. "Spring River plumbing duck prophet," Peak in this regard in the forefront, according to Peak Public Relations Manager Liu Xiang said that Peak in 2012 more than 1,300 stores, faster than domestic counterparts. As of the end of 2012, retail outlets on December 31, 2012, the number of authorized retail outlets of the Group in China was 6,483, a net decrease of 1,323 compared with the end of 2011.

Close to Peak, Anta's turnover in last year was also very alarming. According to its announcement, the number of stores in Anta Sports decreased by 590 last year. The group also stated in its "Shareholders' Report" that it will continue to reduce 475 -575 stores this year.

In this regard, Xtep is no different. Prior to this, there were no special steps for closing shop news. In 2012, more than 80 stores closed. Xtep also made no secret in its recent announcement that they will continue to close more than 100 stores in 2013. Among them, in Hunan and Anhui, Xtep will increase the adjustment of business models.

As of now, according to reports received by the Daily News reporters, the only company with five tigers who did not close their stores was only 361 degrees. Relevant data show that as of the end of last year, the number of 361-degree retail outlets was 8,082, and about 72% of new stores were located in third-tier cities and smaller cities. Among them, a total of 1590 children's clothing stores, a net increase of 433. 361 degrees said that as a major business of children's clothing stores in 2013 plans to add about 150.

New business: Competition for the children's wear market in the children's wear market has become increasingly clear in sporting goods stocks. As a business highlight of 361 Degrees in 2012, after two years of development, the business has achieved remarkable results and provided additional impetus for the sluggish industry development.

Within a year, 433 children's clothing stores have been added. By the end of 2012, there are 1590 children's wear shops. The speed of opening stores in 2013 has reached 150, which seems to indicate the problem. It is reported that as of December 31, 2012, 361 degrees children's clothing revenue surged 97.7% last year to 370 million yuan, accounting for 7.5% of the group's turnover, almost double compared to the previous year.

In order to tap the potential of the children's wear market, 361 Degrees actively promoted cross-border marketing. After the "Batman" and "Spider-Man" products were well-received in the first half of last year, they rallied and signed with Warner Bros. in the third quarter of 2012. The contract was authorized for the production of children's clothing for its film character "Superman: Steel" to lay a stable foundation for the steady development of the children's clothing business.

In the 361-degree investment report, the development of the children's wear business was more clearly and unequivocally characterized as a "high-range and far-sighted" plan. It is learnt that the 361-degree children's wear product line just started, and its proportion of the Group's turnover, as well as the amount of sales are growing rapidly, "making the Group tremendous value in this historically toughest year." The group is not congratulating that children's wear expands its product portfolio and expands its sources of income. "It can be a growth engine for the future."