Fashion women's shop decoration from three aspects

The storefront refers to the image of a monopoly store, and more and more operators are paying attention to the design of the store. The main goal of store design is to attract various types of passing customers to stop and take a closer look to attract them into the store. Therefore, the storefront of specialty stores should be novel and unique, with a unique style, and fresh and elegant.

1. The image, name and trademark of the storefront and the trademark store are closely related. In recent years, many people have become misunderstood when choosing a name, pursuing new halls and fashion one-sidedly, while ignoring the internal connection between the name of the store and the store itself, giving people a sense of nondescript, such as “big brother”, “rich man” and “gentleman”. Names such as "Dong Dao" and others have a sense of loss in the window of a noble restaurant even when it reads "Home Made Meals."

The name of the store must be distinctive, but it should not be too far away from the title. The name of the store can enable the customer to know what the product you are running is. In other words, the name of the food store should be like a food store, and the name of a clothing store should be like a clothing store. A good name must have three characteristics: First, it is easy to pronounce and easy to remember; Second, it can highlight the nature of the store; Third, it can leave a deep impression on people.

With a good name, you also need to design the corresponding trademark. The name of the store is a kind of text expression. The mark is a kind of pattern description, and the latter is more likely to leave a deep impression on people. Trademarks must be simple and beautiful. There is a Margorie store that specializes in women's socks. It uses the British flag design as a trademark and has a huge British flag hanging in the shop. It is also printed on all wrapping papers. It attracts people's attention. Good sales effect.

2. Signboards and signage signs are good or bad In addition to the store name factor, but also consider the choice and integrity of the font. When we walk to the streets, we often see some very good names, but we use crooked fonts, embedded in the signs on the front door. We often see typos and traditional characters. We even use some hard-made text.

Signs of monopoly stores should avoid unusual words. The purpose of the signboard is to make people understand clearly that mischief will only incur resentment from customers. For example, it is not necessary for a national product store to take a foreign name.

In recent years, logos have increasingly been adopted by monopoly stores, and have moved from the plane to the three-dimensional, from static to dynamic, in front of the shops, attracting passers-by. For example, in many fast food restaurants in the United States, in order to emphasize the personality of the shop, large figures or animal statues are placed at the entrance, accompanied by easy and enjoyable advertising music, which is loved by customers. The tea and seaweed in the Shinagawa district of Japan work in the same way. In the store, a figure about one meter tall is set. The figure is exactly the same as that of the shop owner. It is just a comic-style exaggeration. It is in front of the shop every day. Say hello, the effect is quite good.

3. The window window is the "eye" of a specialty store. The face of the store is charming. This "eye" plays a decisive role. Window display is an artistic expression and an important means of attracting customers. Walking in the commercial street of any commercial capital, there are countless people watching and admiring in front of the window. They are crowded and talking about it, as if they are admiring a handed down masterpiece. On the Avenue des Champs-Elysées in Paris, admiring the windows of various specialty stores is still a very popular tour!

Therefore, a special store must not have a window, and must not despise the display and display of the window. Facts have proved that it is extremely foolish for some specialty stores to rent display windows to personal stalls.

The design of a shop window for a specialty store is subject to three principles:

One is to attract customers with ingenious designs, avoid planarization, and strive to pursue dynamic and cultural and artistic color;

The second is to make customers feel natural and natural through some of the life scenes, and thus resonate.

The third is to make a deep impression on the customer. Through the clever display of the shop window operated by the shop, the customer can never forget it and get it into his mind. Of course, store design is a systematic project that includes many aspects such as designing shop signage, small signboards, window displays, awnings, gates, lighting, wall materials and colors. All aspects must coordinate with each other and plan in a unified way to achieve the overall style.