Haining Leather City specialized chain market characteristics: rapid recovery of funds

At present, the largest Haining Leather City in China is a leather chain-based professional chain market. Based on Haining’s local leather products, Haining’s local “professional market” begins to gradually step out of Haining, aiming to establish The nationwide "professional sales market" chain.

Professional market chain is a new format

The so-called professional market refers to the transactions, circulation, and distribution of similar products accumulated in a certain place; in simple terms, it is a characteristic commercial place where the same series of specialty stores and specialty stores are highly concentrated. It presents a specific customer orientation. , specific business industry positioning.

The professional market in our country is a kind of business with a long history. The main features are mainly wholesale and spot trading. “Professional Market of Origin” has become a large-scale and famous one, such as Commodity City in Yiwu, Zhejiang, and Evergreen Garment Wholesale Market in Hangzhou. The “professional sales market” is relatively small and relatively scattered, for example, in the suburbs of various cities, and in the professional market near the train station. There is no such thing as a nation-wide professional market chain, so this is a new format.

Profession market characteristics suitable for the industry

As the establishment of a large-scale professional market, the selection of its product type is crucial. In general, the selection of a product for the establishment of a large-scale professional market should have certain characteristics: 1 The distribution channels of products are relatively backward; 2 Brand recognition Low knowledge; 3 high quality requirements.