Hungarian footwear sales "hot"

In Hungary, about 80% of products are exported to developed countries, of which 75% of products are sold to EU countries, which provides a “broad road” for Chinese goods to open the door to the European market. However, jumping out of the scope of the "transit station" for imports and exports, in fact, the Hungarian domestic market is also a very attractive "land gathering place" for Chinese goods. The survey shows that as a member of the European Union, Hungarian consumer demand and business opportunities will continue to increase. As incomes continue to rise, Hungarian consumers are committed to improving their living standards and consumer spending has increased.

In general, the consumption of Hungarian consumers is more concentrated in clothing, footwear, furniture and household products, and consumption in communications, entertainment and health care is also growing. With the advent of the sport season, Hungarian sporting goods stores began to increase publicity efforts to attract consumers.

It is reported that Hungary's pleasant climate in March, consumers began outdoor activities, resulting in the growth of sports goods, and local students will generally buy new shoes in August to welcome the new school year, but also usher in a new round of sports shoes sales boom. Therefore, in Hungary, the sales of sporting goods from March to April and from August to September each year are the most desirable.

Footwear sales "hot"

Sneakers is an evolving field of sporting goods. Even in the economic difficulties in 2010, the annual growth rate of the Hungarian sports footwear market is still 6%, and this growth trend seems to continue. In the first quarter of this year, sales of sports shoes in Hungary increased by 14% compared with the same period of last year. In March, the sales of sports shoes in Hungary increased by 28% year-on-year.

Specifically, training shoes, climbing shoes and casual shoes account for half of the overall sports footwear market in Hungary. The sales of men's and women's sports shoes are similar, among which men's and neutral sports shoes account for about half of the market, while the other half of the market is occupied by women's and children's sports shoes.

In terms of prices, the average selling price of children's sports shoes remains around 18 euros. On the eve of Christmas, the demand for high-priced sports shoes will definitely increase. In addition, at present, the sports shoes market in Hungary, including grass, artificial grass and clay dedicated soccer shoes, as well as a variety of sports shoes, including sports shoes, sales have steadily increased. Among them, the increase in the sales of running shoes in the number of sports shoes in the crown, the first quarter rose 32%, football shoes and casual shoes sales are also worthy of attention, an increase of 14% and 13%.

Promotion and promotion is the key to the Hungarian market. Sportswear and sports equipment have gradually gained consumers' attention. Sales in the first quarter of this year rose by 9.5% and 5.9% respectively. Among them, the sales of skiwear, ski equipment, and sporting goods related to winter sports are the most popular. In March, outdoor activities such as cycling, running, and mountaineering have become more active. The demand for roller skates and other related products has also increased.

It is also understood that publicity and promotion work plays a key role in the sporting goods market in Hungary. At present, the operation of transnational sporting goods stores in Hungary is very satisfactory. According to Bakers, a client manager of a trade and technology department of Hungary, traditional sports equipment and famous sportswear products can maintain their market share in Hungary. In order to occupy the market, some professional wholesalers have opened up markets that supply supplies for specific sporting events. For example, a Hungarian product supplier specializes in supplying tennis, tennis racquets, and racquet handles.