Interact with e-commerce to upgrade SMEs to actively transform

Although China's economic recovery is expected to be further strengthened, the actual challenges faced by SMEs, which are important factors in maintaining economic activity, are only different in different economic environments. Information from the Asia-Pacific Economic Cooperation (APEC) SME Summit concluded in Hangzhou on the 13th shows that the economic crisis since 2008 is driving the active transformation of SMEs in all aspects, and this transformation is in line with business and electronics. More positive interaction in the business world.

Network solution for the dilemma of SMEs

“When does the banking system really promote credit loans? How much does the customer’s credit account for in the bank loan process?” “Why can’t transfer the domestic letter of credit?” “Can you add personal credit in small business loans?” In the APEC meeting between SMEs and banks, how to solve the financing dilemma of SMEs is still a topic of concern to enterprises. From the point of view of the problems raised by enterprises and banks, SMEs are also using the unimaginable ways of large enterprises to help them get rid of the shackles of funds.

Previously, 1,565 questionnaires were distributed to SMEs on the e-commerce platform to investigate the survival and development of SMEs after the crisis. The survey results believe that the impact of the financial crisis on the Western world, this process will continue for a period of time, China's SMEs will be affected by this pattern for a long time. Under these conditions, the institutions of SMEs are actively adjusting, and the uncompetitive enterprises are gradually shrinking. With the liberalization of industrial access policies, SMEs are exploring new opportunities in new areas.

Even so, the problems of funds and channels that have long plagued SMEs in the actual operation process are still serious, especially in the process of turning from foreign trade to expanding the domestic market during the financial crisis. At this time, along with the stubborn survival of SMEs, the upgrade of SME service programs provided by domestic e-commerce service providers.

The online platform can provide banks and companies with an interactive message with the parties to the transaction. At present, in the case of this kind of credit information asymmetry, banks will make some more attempts while actively promoting credit loans.

In terms of channel construction, many SMEs need to invest more in the construction of channels when they are not familiar with the domestic trade. Compared with offline channels, the cost of network channels is obviously lower. According to research reports, the cost of selling products in the offline channel is 15% to 35%, while on some well-known e-commerce platforms, this cost is only about 10%.

E-commerce itself evolves faster

For domestic e-commerce service providers, while helping SMEs ease the pressure brought by the financial crisis, they are also making their own growth.

China's B2B Research Center recently released "1997-2009: China's e-commerce 12-year survey report" said that as of June 2009, the number of SME users using third-party e-commerce platforms in China has exceeded 10 million, while online shopping users in China The scale has exceeded 100 million people. In the first half of 2009, the revenue of domestic e-commerce service enterprises (including B2B, B2C, C2C, B2M, B2G, etc.) reached 7.53 billion yuan. Among them, the two most important B2B and B2C are: 3.25 billion yuan and 4.02 billion yuan. Compared with the same period of last year, the scale of revenue of various enterprises has increased significantly.

The agency predicts that the overall revenue of e-commerce services in 2009 is expected to exceed the 15 billion yuan mark for the first time, ushered in the "new peak" of China's e-commerce in the past 12 years.

Zhang Zhouping, a researcher at the China B2B Research Center, told the China Securities Journal that there is a lot of room for e-commerce service providers to provide services for SMEs, such as providing full process support for the company's industrial chain and supply chain. Enterprises can get e-commerce support from procurement, production to promotion. At the same time, the integration of B2B and B2C and C2C will be further improved. In the future, B2C, C2C and B2B merchants can more easily realize the circulation of goods.

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