Investment in underwear industry must be carefully considered three issues
In today's society, the rapid development of science and technology, various industries have emerged a lot of new branches, the underwear industry in terms of big underwear (thermal underwear, autumn clothes) and small underwear (bras, trousers, etc.) Also appeared underwear and functional underwear in general, there are lovers in the ordinary underwear, Embry on behalf of the brand, in the functional underwear inside there are Lett and Si Qian princess and other famous brands, those who want to engage in underwear industry investors need to pay attention to those ?
1 underwear shop investment orientation
The so-called investment orientation, that underwear shop investors need to understand their own investment capabilities, including financial strength and operational capacity. As we all know, underwear store investment types are divided into three types of small investment stores, medium-sized stores, large stores and other types of investment, due to the size, grade of different, the amount of investment is also quite different.
Therefore, if investors have the strength of funds, management experience, then you can choose to invest in large stores, if the investment funds are not very abundant, it is recommended that small underwear shop.
2. Select the brand
In determining their own investment type, underwear investors have to do next is to choose the brand, first of all, for their own investment type, in order to choose in this area more competitive underwear brand. Some underwear brand investment threshold higher, and the main target is the high-end market, but in the low-end market competitiveness rather weak.
Second, the selection also need to pay attention to choose a higher profile, good reputation underwear brand. The higher the brand awareness, the better the credibility, the less likely the investor is to be deceived. Although the current number of underwear brand, but many of whom are just just want to get a vote in the underwear market to join the company, not only to provide underwear poor quality products, or worse, investors will face the situation of two people empty. Therefore, to be on the safe side, it is recommended to join the well-known underwear brand.
3 joined the brand underwear shop
After selecting the brand, it is to contact with the headquarters to visit headquarters to visit, not only need to observe the headquarters of the actual environment, the working atmosphere, but also focus on their lingerie production base inspection, as much as possible to understand the true strength of the brand How to prevent being deceived.
How to join the underwear? Generally speaking, roughly divided into the above three steps, as long as the objective attitude to keep, not for the sake of cheaper, cautious, then joined the brand underwear shop is a very simple and easy thing.
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