China is a big country in the production and consumption of underwear , and the underwear market has a bright future. However, the era of winning a single brand by the end of the world is over. Multi-brand operation has become a strategic choice for many wise entrepreneurs. As a manufacturer of Chinese underwear for health underwear, Love yarn Group through the operation of the six brands to enhance the value of the industrial chain, brand awareness and core competitiveness of enterprises significantly improved, embarked on a booming road.
With the development of the times, the pursuit of women's underwear not only stay in the self-cultivation effect and fashion comfort level, while the adjustment of underwear with health functions become the benchmark for the future underwear industry.
Love yarn group to provide consumers with self-cultivation effect of self-cultivation + fashion + health care features of the low, medium and high three major grades, six brands bras, Victoria through a wide range of distribution channels quickly arrived consumer terminals and gradually improve the underwear brand Construction of the road, to achieve the "product" to "goods" to "consumer goods" rapid value conversion.
Love yarn apparel group's six major underwear brands are Love yarn Baby, Bai You Ti, GetFit, ifeice, Lidi Thea, Romola.
Which love yarn baby price for the brand, the price of 300 yuan, Princess Fei GetFit for high-end e-commerce brand, IFEICE (Ai Feisi) is a low-cost brand, the price of 200 yuan, 100 gifted Ti belonging to the high-end brand underwear , Between 680-980 yuan, Lidi Thea (Lydia) and Romola (Luo Mala) is the price of the brand, the price between 300-600 yuan, through different price positioning, style positioning, so that life Different regions, without income level, without the aesthetic needs of urban women, can be based on their preferences and spending power to buy the favorite baby.
It is worth mentioning that Love yarn Group from the medical, ergonomics, human body mechanics, fat, aesthetics and computer science and technology, scientific tailoring design and production of underwear, since bearing the weight of lingerie underwear, but also both health care functions, In particular, memory alloy steel ring implanted underwear, abandoned the traditional steel ring on the oppression of the breast, breaking the underwear can not be machine-wash defects, open up a new world of green ecological underwear. Love yarn group of the six major brands of bras have achieved the adjustment of the chest, the body Slim, massage the breast, to prevent the expansion of breast dilatation role, both beautiful and healthy, technology and fashion co-exist.
At present, Love yarn costumes Group has formed a creative, research and development, design, production, marketing, logistics and service as one of the modern large-scale enterprises. With the progress of science and technology as a breakthrough, fully support the development of the industry; R & D as the focus, comprehensively enhance product competitiveness, innovation and upgrading as the core, to create full underwear brand influence, to achieve the lingerie brand value maximization, underwear industry to achieve 30% The growth rate.
However, Love yarn Group is not satisfied with this, continue to speed up the six brands of "speed motor" earlier this year, after its four major brands operate independently, Love yarn Group newly applied Lidi Thea (Lydia) Romola (Luo Mala) two major underwear brand successfully passed the approval of the State Trademark Administration, the current two brands of underwear is in full swing in the design and production, and soon to meet with consumers.
Love yarn apparel group executive director and marketing director Zou Jifu said the next step, the group will further expand the brand marketing, so that the rapid realization of the six brands plump, distinctive development. Make full use of brand effect, promote the development of underwear industry, enhance the brand's market competitiveness and maximize brand value, and gradually realize the dream of creating a century brand.
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