Love yarn group: technological innovation to enhance underwear brand value
Recently, news from Love yarn group said that in 2012, the company will continue to increase its product development efforts, enhance the brand value of underwear through scientific and technological innovation, and enhance its market competitiveness and its ability to resist risks.
It is understood that as the European brand underwear one after another landing in China, to the local underwear enterprises have a huge market impact, in order to seek technical breakthroughs, Love yarn Group set up a research and development centers and product quality testing center, adhere to the scientific and technological innovation to promote the development of underwear and At the same time, the introduction of foreign advanced underwear production line, hired more than 20 top domestic and international underwear designers, through technological innovation, enhance the brand value, but also to improve the overall quality of underwear So that the core competitiveness of enterprises significantly enhanced.
Lift high-end underwear, one of the first consideration is its quality and workmanship, of course, important, but more important is the material, including ingredients and accessories. such as. Bra fabric must be thin, plastic, comfortable, breathable, hygroscopic, moisture and so on; the best material is the super-light alloy wheel rim, so that women wear both "pretty" shape and no pressure on the breast, breathing Smooth, at the same time with massage and health breast function, so that the wearer has physical and mental pleasure and enjoyment. Nowadays, many high-end brand adjustable underwear, although the design of a reasonable structure, fine workmanship, but the lack of environmental performance of fabrics and accessories, brand value is not high.
Love yarn group developed Baiyou Ti liquefied titanium bra, is a liquefied titanium fabric made of high-tech new environmental bra, the bra has the ability to regulate the body's natural current through cell ionization, when women wear it, the underwear on As the body temperature rises, ionizing the body through the ionization of the body to regulate the natural current, promote blood circulation, muscle relaxation and relieve pain, prevent and eliminate fatigue, protect the health of the breast, is a high value-added underwear.
Baiyou Ti liquefied titanium bra moisture, no static, toughness, soft and silky, texture, breathable, moisture absorption, moisture permeability both antimicrobial properties, comfort, coolness and other characteristics, is a back to nature of the green underwear. Since its listing, it has been recognized and favored by consumers and has brought fashion, freshness, environmental protection and greenness to Chinese women. High-tech environmental protection fabrics, advanced production technology, modern production equipment, the success of Titan Ti li Titanium bra excellent quality.
With the rapid rise of China's economy, urban women's lingerie consumer goods are getting higher and higher, in the choice of underwear never compromise and blind obedience, especially the selection of underwear elite women look more unique and critical. Under this background, underwear business in the long-term interests as the most important, the development of health care functions, high cost, high quality, high brand value of underwear, and underwear terminal sales and brand planning and marketing, can not lose to foreign countries Brand, to win the space for survival and development.
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