May 17, the well-known domestic "fast fashion" clothing brand shot by charity Novel micro-movie "hope tree" was officially released. It is understood that "hope tree" is the occasion of the tenth anniversary of Nuoqi celebrations, with "gratitude" as the keynote, "helping children learn to teach" as the core content, according to the true story of shooting, conveying Nuoqi enterprise "big love" culture Charity theme micro-film. Before the release of the micro-movie, it received wide attention from all walks of life. In the days and hours after the major video websites were online, there were nearly one hundred thousand hits. In the forums and micro-blogs, netizens all remarked and forwards, Odd "love" that praise and support. The story of "selling songs and buying meat" touches the public In the "Hope Tree," the scene of true and profound love is recorded as a point where Liu Yin, as a volunteer supportive teacher, learns and lives with the children of Lira Dam Primary School in Lijiang, Yunnan Province Bit by bit. In just over 9 minutes of video, the lens truly shows the poor environment and hard life in the poor mountainous areas and the insistence and dreams of Liu Yin and the children in the mountains vividly displayed on the screen with delicate and intuitive The lens language tells people in mountainous areas children's hope of going to school. According to statistics, more than 3 million children in China are out of school or out of school because of poverty. They urgently need the attention and help from all walks of life. "The Hope Tree" is based on the true story of rural teacher Liu Yin. Liu Yin used the charity and love of his song "Buy Meat" on the stage of "China's Got Talent Show," and left me with a national audience. Deep Impression. "Ding Hui, chairman of Nuoqi, said," Nuoqi filming and promotion of the micro movie "Hope Tree" is due to the convenience and speedy dissemination of microfilm in the form of children from Lira Dam Primary School in Lijiang, Yunnan The true status quo and change of our people make the material more accessible to more people who have a more direct understanding of the educational undertakings and the cause of education in the impoverished mountainous areas of China. At the same time, Nuoqi's 'Big Love' and 'Thanksgiving' culture are passed on to the society All walks of life, called for more attention of the community, to participate in the teaching and learning to help the cause. "Ten years of development," Thanksgiving "counterparts" hope tree "is the tenth anniversary of Nocturno celebrate the occasion," gratitude "as the keynote shot , Convey Nuoci enterprise "love" culture charity theme micro-film. "Thanksgiving" is the core value of Noci's business. With its rapid development in the past decade, Noci has never forgot its social responsibility, and attaches great importance to social welfare and charity, especially in helping students. "Ding Hui said. It is understood that in 2006, Noci set up an internal mutual aid mechanism "Nuocai Love Fund"; in January 2011, Noci in Quanzhou Charity Federation to apply for the establishment of a special charitable foundation, "Nuoci Love Fund" upgraded to "Quanzhou charity Nuoci charity fund." All along, Nuoci Charitable Fund actively concerned about and support social welfare and charity, donated a total of nearly 10 million. "'Learning to support education' has always been the focus of Nuoci Charitable Fund," said Ding Hui. "In 2011, only odd charity fund donated 3 million yuan to Jinjiang Special Education School to improve the school's conditions , Donated 200,000 yuan to participate in the establishment of China Social Services Education Fund, donated 100,000 yuan to participate in the establishment of China Youth Development Fund, donated 110,000 yuan for the children in poor areas such as Gansu, Sichuan and Guizhou custom windproof rain warm and breathable clothes, Donated 150,000 yuan to more than 100 poor students in Jingyuan County, Ningxia Hui Autonomous Region to provide funding this year, Nuoci Charitable Foundation plans to donate millions of Jinjiang City 'Spring Bud Program' Continue to complete their studies. "As a well-known clothing brand, Noci many virtues have been well received by all sectors of the community and support. Micro Film "hope tree" on the line, but also shows the commitment of Nochts Charitable Foundation to support China's "charity education" charity work direction. It is reported that Nuoqi plans to shoot a series of micro-charitable charity movie, will continue to focus on and support for social welfare and charity. After watching "Hope Tree," many netizens made contact with Nuoci Charitable Foundation and expressed their willingness to donate and hope that Nuoci Charitable Foundation will pass on their love to the poor children who need help.
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