In general, China's e-commerce should be said to be still at an early stage. Enterprises are the mainstay of e-commerce, and enterprises, especially SMEs, are still relatively weak in their ability to apply e-commerce. Therefore, how to guide the development of China's enterprises, especially small and medium-sized enterprises, is indeed something that the government and the whole society should pay attention to and support. Wang Xinpei, director of the Information Department of the Ministry of Commerce, said that the use of e-commerce and online marketing to attract investment and develop trade is an activity vigorously carried out by various governments in recent years. This is also an inevitable trend of informatization development.
According to Hu Jiansheng, deputy director of the National Information Technology Evaluation Center, “E-commerce should be the lifeline of the competitiveness of SMEs in the future. A considerable number of SMEs must be competitive, they must develop e-commerce, and they cannot ignore SMEs. SMEs want to It is quite difficult to do a good job, but no e-commerce will be more difficult. Statistics show that the growth rate of e-commerce in China is very high, and quite a few companies attach great importance to the application of e-commerce, and the growth is very fast." Experts generally believe that: from the long-term marketing costs, no traditional media can be compared with online marketing. In addition, the advantage of online marketing is that it can be deployed from all directions.
However, how to guide enterprises to use modern information technology, transform the production, management and marketing models of traditional industries, and promote the development of enterprise information and e-commerce is an urgent and arduous task. In particular, small and medium-sized enterprises, in the face of the information age, how to adapt and integrate, how to find a place in the competition, to make themselves survive and develop, is also a very urgent and realistic problem.
In fact, it is necessary for enterprises to better apply e-commerce and better integrate information technology into business operations. The first priority is to pay attention to the construction and promotion of official website. Looking at the current status of e-commerce in China, the so-called participation in e-commerce marketing is more about joining Alibaba's fixed store model. But in addition to these, e-commerce can be more extensive and comprehensive, such as the official website of the company that has recently been re-focused. As we all know, the official website of a company is often a place to experience the technical strength of the enterprise, because it is very challenging to make a website have its own corporate culture characteristics, and at the same time make users impressed in the browsing process. Many times, the official website of the company is a highly integrated technology and art.
Different from Alibaba's shop model, the official website of the company can interact with customers more, so that the process of understanding the products is not simply accepted, but effectively involved in questioning. Take Hongren Technology Co., Ltd., a netbook company in Shenzhen, Hongren has not followed the traditional e-commerce model for online marketing, but valued its official website. They are more focused on product information updates on their own platforms, and more to promote corporate websites. At the same time, they also strengthen the construction of the website communication platform, conduct in-depth communication with customers, and design products that are more suitable for users' needs according to the feedback information of customers.
It is reported that they are cooperating with China's larger procurement navigation network 66, and will launch a “finding†prize-giving activity during October. In addition to promoting its own platform, it is recommended that enterprises use their official website. Don't let the company's website be as fake. This is why Hongren cooperates with 66.com, because the purpose of 66.com is to provide a promotion place for more SMEs' official websites, and make their website a new round of marketing tools. It is believed that through this event, the innovative marketing concept pursued by Hongren and 66.com will be more widely disseminated. The new era of e-commerce is more highly interactive, and the official website of the company is undoubtedly a better communication platform, allowing enterprises and customers to communicate without gaps, and more effectively assisting business operations and sales growth.
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