March 30 is approaching, underwear brand war quietly started

The annual 38 International Women's Day is approaching, online shopping is not difficult to find people in the major underwear brand's official website, has quietly opened a no-smoking brand war. A variety of promotions, preferential means tricks renovation, marketing strategy to attract people's attention.

Reporter landed getfit (Princess Princess) underwear flagship store, was immediately attracted by a variety of brilliant promotional activities. This year 38, getfit (Princess Princess) underwear, "38 discount bargain" from February 28 to March 9, all during the event to buy underwear can enjoy a discount. The new audience of 30% off, a single order full 300 yuan less by 50 yuan; Collection store to share 5 yuan to send baby. In the event, launched five promotional series underwear.

NO.1 burst models, launched the getfit (Princess Fei) high-end professional leotard adjustable bra set, getfit (Princess Princess) ultra-thin cup of high-end professional adjustment Xin bra set, Princess five-breasted high-end professional adjustment bra set. Data show that there are three days away from thirty-eight days to sell nearly 10,000 units, remarkable sales.

NO.2, the festive series, launched the getfit (Princess) professional adjustable bra set, getfit (Princess) Bencainen professional adjustment bra set, getfit (Princess) high-end professional adjustable bra set, hot colors, festive, Lively, eye-catching.

NO.3, getfit (Princess) memory alloy steel ring series, getfit (Princess) professional adjustable bra set, getfit (Princess Princess) magnetic high-end professional adjustable bra set, characterized by health, comfort, gentle, Zero compression, machine washable, no deformation, prevention of breast disease.

NO.4 plate, the new spring and summer 2012 - in the big chest, MM favorite series, launched the getfit (Princess) gather high-end professional adjustable bra set, getfit (Princess) receive milk high-end professional adjustable bra set , Getfit (Princess Princess) gauze high-end professional adjustable bra set, is characterized by health, comfort, lightness, texture, sophistication and elegance.

NO.5,2012 spring and summer new - small chest, MM favorite series, including getfit breast breast professional adjustment bra, getfit breast milk professional adjusting bra, getfit breast breast Professional adjustment bra, natural color fresh, ultra-thin breathable, both body shape and compression of the breast zero, but also to prevent breast disease, is the pursuit of healthy women's best choice.

The reporter found that getfit spring and summer new bra, thin, texture, soft colors, quiet water, harmony, poetic, elegant and romantic, has attracted countless women's attention. Beautiful woman, will always be a landscape, high-end brand lingerie is always the pursuit of elegant women's goals, lingerie makes a woman Ambilight, bloom beauty and confidence, to create their own private garden, drunk thirty-eight, linger. getfit (Princess song)

38 promotions, getfit (Princess) for the old customers, you can enjoy the holiday discount, but for the new membership is a favorable time to attract registration.

Love yarn apparel group executive director and marketing director Zou Jifu told reporters that in the same industry today, in order to gain market share, we must focus on marketing. The relationship between consumers and products is like falling in love with men and women - the initial understanding is through the media, through the terminal to the terminal can determine whether to set a lifetime or continue to observe and then look after the effect, and promotion role is to "communicate" "Conclusion of marriage." At this point, one detail, one innovation, will attract the "consumer" gaze. Only prisoners heart, it may make them willing to place an order, in fact, the contest of goods has been interpreted as a contest of online marketing tools.

It is understood that getfit (Princess Princess) underwear brand Love is one of Underwear Group underwear, since listing, product innovation in the growth in the details of the innumerable cases of innovation. From raw materials to design tools, from joining the policy to marketing tools are undergoing changes, so Getfit (Princess Princess) underwear closer to consumers, more humane, more humane, more stylish, but also quickly pull with competitors Opened the distance to become China's first brand of adjustable underwear, embarked on a path of differentiation and development, has brought great vitality to the enterprise.

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