Martell: Incredible Brand Women

During the twelfth session of the Shenzhen service fair, the reporter had the privilege of interviewing Mr. Wang of MAAVALUS Marketing Department, and took us to recognize the extraordinary and unimaginable beauty of MAAVALUS.

Reporter: Hello, Mr. Wang, to help us introduce MAAVALUS Maltese silk brand, please?

Manager Wang: Shenzhen (Hong Kong) Autumn Harvest Clothing Co., Ltd. was established in 2004. It is a professional women's brand enterprise integrating design, production and sales. MAAVALUS is our company's own brand, carefully planned by many senior designers from Europe, Hong Kong and other places, embedding the European style design concept, and at the same time setting up design points in Korea and Hong Kong, in Paris and Milan. , Hong Kong, Shanghai, Guangzhou, and Beijing have information centers that use real-time trend fluctuating at the fastest speed to synchronize the brand's level of fashion with the world, so as to occupy a more stable market position with better and more perfect products.

Reporter: What is the positioning of the MAAVALUS brand?

Manager Wang: The MAAVALUS consumer group is located around the age of 25 to 35 years old. It is a dynamic, knowledgeable, tasteful, connotative woman. Express cultural connotations in fashion, reflecting the elegant and confident temperament of urban women. Style positioning: simple, stylish, pure, fresh, taste price positioning: spring and summer equipment price: 300 yuan to 700 yuan in autumn and winter equipment price: 400 yuan to 1200 yuan, from the perspective of price alone, belonging to the mass consumer.

Reporter: The MAAVALUS brand has been very successful in Guangdong, Guangxi, Yunnan, Sichuan, and Hunan. The annual sales volume is also optimistic. Can you disclose the secret of success?

Manager Wang: Well, yes. As of this year, MAAVALUS has reached more than 200 franchised stores and direct-operated stores across the country. Guangdong, Guangxi, Yunnan, Sichuan, and Hunan are our strategic locations. Success is not an accident. The MAAVALUS brand can stand out from the fiercely competitive women's fashion market and become a thriving one, not only because of its unique design style, but also thanks to the company's successful brand operation model and scientific management system. In the spirit of “pioneering, enterprising, and persistent”, the company is market-driven and based on the concept of “improving women’s fashion taste”, and at the same time, it is integrated into the new vision of French fashion and romance, and has won recognition and love from a large number of consumers. In addition, based on the "people-oriented" principle, the company has established a high-quality workforce, brought together a large group of marketing elites, established a mature international management and marketing system, and established a professional and complete terminal management system. Smooth and efficient logistics system, and cultivate marketing staff "reputation first, sincerely for the customer," the service concept, MAAVALUS Maltese and franchisees to establish a true "win-win" pattern.

Reporter: Shenzhen women gathered, MAAVALUS Maltese silk has experienced growth for nearly 10 years, winning its place in the market. Can you specifically explain why MAAVALUS is uniquely competitive compared to other women's wear in Shenzhen?

Manager Wang: In fact, I also mentioned in the front, that is, the company has a successful brand operation model and scientific management system, there are a number of outstanding team with pioneering spirit. In addition, our design is closely following the international trend. We not only have information centers in South Korea and Paris, but also hire foreign designers to join our team. This will make our clothes more international.

Reporter: Well, you are analyzing this from a macro perspective. Can you talk about your product features from the microscopic point of view?

Manager Wang: Well, good. In the fabric, our fabrics are from South Korea and Japan. The fabrics in the spring and summer are mainly composed of cotton, combed cotton, tencel and spandex. The autumn and winter fabrics are worsted, worsted, worsted, nylon. , Tencel and other ingredients. Through Japan and South Korea's advanced processing technology and post-processing, environmental protection and comfortable fabrics have improved the grade and taste, which has increased the uniqueness and advantages of the brand's fabrics; the smoothness of the plate and workmanship, and its trimming is more prominent. Women's soft body, unique detail handling, fashion, exquisite, enhance the grade of clothing; our costume jewelry is also very unique, we all know that South Korea's jewelry production is very particular about the exquisite, and our jewelry design and production are Originated from South Korea. An ordinary clothing, embellished by a unique jewelry, will feel very different, but also through the jewelry changes to achieve a "clothing and clothing" effect, very popular with women friends.

Reporter: I am very grateful to Manager Wang for accepting an interview with China Women's Network. I sincerely hope that MAAVALUS will be better and better. I hope that every beauty-loving lady can wear MAAVALUS clothing.

Manager Wang: Thank you very much, thank you!