Fruit Garments Co., Ltd. of Dongguan City has its own children's apparel brand fruit and Omemei, is a small princess to provide dresses strength to send business. At the 2012 International Baby Exhibition in Guangzhou, Mr. Ding Hao, the manager of fruit and apparel operation department, was interviewed to explain the success stories of the two brands operated by the company. Network: Hello, Mr. Ding, fruit apparel in the industry pioneered the "fruit princess travel culture", "transfer angel aesthetics," these concepts, the "Princess" and "angel" is the fruit of the two brands reveal fruit and Russia Mayang brand positioning and service purposes? Dingjing Li: Hello, yes, "fruit" is from the girl's skirt began to do, and now still focused on doing girls' clothing, princess skirts, veil, cotton skirts as the main product categories, "Omega" just pushed this year Post fashion children's clothing brand, product style, the use of popular elements in Europe and America, plus we are using the best quality surface materials, so the United States is a perfect product, the two brands are based on children aged 3-15 Consumer groups, mid-range price strategy, very popular in the market. Poly Star: fruit apparel 13 years dedicated to the small princess to provide dresses, is the perfect constant pursuit and innovation process. Will Ding, in product innovation, the fruit and the Omega is how to practice the company's brand concept? Ding manager: This is mainly reflected in the company's product design and production of the details and requirements, we have a strong R & D team and production process control processes, especially some knitted and woven fabrics with, handmade crafts, etc., many manufacturers Dare not even use other companies under this design and development capabilities, which is our fruit company's advantages, in fact, we are not only producing skirts now, this year's new 'O Mega' children's clothing brand, that is, men and girls are all categories Very complete. Network: Learn from the company's information, the fruit is a perfect interpretation of the elegant style of the Western European royal family, and the Omega is also a European fashion elements, how the company is the European fashion and elegance of Chinese children's consumer demand integration Up? Ding manager: our team of designers every year to Europe to consider two or three times, and the local design studio to establish a good relationship of cooperation, and then one of our company was originally done in Europe and the United States alone, and now there are orders to do Therefore, when we make our own brand in the domestic market, we also apply some of the more fashionable elements in Europe to our domestic brands. Moreover, through the market sales and customer feedback, these fashion elements, through the perfect romance of our designers, Apply to our brand, is successful. Network: good creation is inseparable from the excellent team, fruit clothing quarterly launch a large number of original boutique dresses. Great cultural differences between China and the West, its design inspiration and 13 years of focus on the dresses of confidence come from? Dingjing Li: This confidence mainly comes from the person in charge of our business, because the boss of our own business is the designer, but also the soul of the entire design team. Network: self-confidence highlight the strength. In the highly competitive market, fruit apparel has always maintained a leading position, and its business is what? Ding manager: Our business has always been guided by market demand, to serve all the partners for the concept of continuous improvement of our internal strength and operational capacity, and through practical help to agents and franchisees to achieve win-win situation. PolyStar: Thank you, Manager Ding in the busy network to accept the interview. Wish fruit apparel on the road to the brand better and better, for more little princess to bring fantastic dresses and laughter.
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