SEPTWOLVE: Flag of China Men's International Tour

- Seven wolves top brands attack high-end business fashion

At a glance of the Chinese apparel industry, men's clothing is both a relatively mature field of development and one of the most competitive industries. But whether it is the elite leisure department in Fujian, the formal business department of Jiangsu and Zhejiang, or the Guangdong foreign brand department, it has not taken a big step toward the internationalization of local brands in the past 20 years.

At the China International Fashion Week recently, the brand-new international designer brand SEPTWOLVES, which is a collaboration between the famous French fashion designer DANIEL FARET and the domestic menswear leader, Septwolves, officially opened its doors to the outside world. Its debut has marked that domestic garment companies have initiated strong impact on high-end fashion fields that have long been occupied by foreign brands. Analysis of the industry, with a consistent strong style of seven wolves, SEPTWOLVES should be able to become China's men's clothing to the international fashion stage of a banner.

French Master: Resisting China's "Designer Brand" Banner

At the scene of the release show, the official launch of the SEPTWOLVES brand, as speculated by the outside world, is completely free of the popular "wolf" logo of the seven wolves. It is in accordance with the international convention of the "designer brand" with the autograph of the designer. Logo - "Design by Daniel Faret". China's garment enterprises are in the leading position in the apparel industry in China as they hold hands with international designers and create “designer brands”.

In fact, the most important feature of "designer brand" is the richer brand culture and design connotation. The characteristics of “personality”, “rareness” and “grade” determine that its consumer groups are special consumer groups with individual needs. Unfortunately, although the "designer brand" is popular in European and American countries, it has not been a very popular concept for the Chinese apparel market for a long time, due to cultural differences, the length of brand accumulation, and other reasons. However, it cannot be overlooked that the demands of modern Chinese people for pursuing a diversified lifestyle have not been stagnant. In particular, the elite groups in society are increasingly pursuing different lifestyles. This demand will gradually increase with the growth of China’s economy. grow. The emergence and growth of China's "designer brand" is also a general trend.

“In a sense, the growth of the designer brand is a manifestation of international integration. At the same time, it will also become an indicator to analyze the maturity of the Chinese clothing market.” Seven wolf related responsible person said.

East and West: Establishing a New Model of Fashion

Looking through the history of the development of major clothing brands in China and the West is not difficult to find, any brand of product development, there is a core, soul-style designer. Chanel, Gucci, Armani, Versace and other world-famous clothing brands are created by designers or named after designers. Designers are unquestionably the core and soul of the brand. It is precisely because of this that well-known apparel companies at home and abroad are extremely cautious in the choice of brand designers. Seven wolves certainly are no exception.

East and West face the opportunities and challenges of dialogue and integration. It is inevitable and accidental that seven wolf wore Daniel Farret. Daniel Ferretti was born in Bordeaux, France, a family of textiles and clothing, has been influenced by fashion art since childhood, grew up in a world of color, fabric, and tailoring. In 1997, Daniel Ferret launched his own series of products for the first time, and achieved great success. He quickly became one of the most famous international designers. In 1998, he was awarded the Costume Academy Award. It is worth mentioning that Daniel Farrett is not only a master of design but also a fabric expert. In this field he is full of inspiration and is always in a leading position. He often designs and uses the most fashionable and advanced fabrics and applies it to his costume designs. Daniel Ferrette's outstanding achievements in the international fashion field have made the seven wolves see the hope of entering the business fashion field that has long been occupied by foreign brands. The great charm of the Chinese market has also strengthened the cooperation of Daniel Ferrette and seven wolves.