Shanghai builds Disney's eye-catching plans to open in 2010 to respond to the Expo

On August 3, the reporter learned from related parties that the long-established Disney company in the United States has set up a theme park in Shanghai. The theme park was sited in Chuansha, Pudong. Sources revealed that the park was involved in the relocation of the theme park site. With regard to other issues, local residents have already seen plans for theme park land and supporting transportation.

People familiar with the situation said that because Disney has a high demand for creating a fairy tale world atmosphere, I hope that there will be no high-rises around the theme parks, no planes will fly over the parks, and people will not be disturbed and can fully immerse themselves in the theme park fairy tale. At this point, it is clear that Shanghai is more competitive than Hong Kong, which already has Disneyland.

According to sources, Disney theme parks are expected to open in 2010 and echo the Shanghai World Expo.

In addition, the historic town of Zhouzhuang is planning to build a park with an investment of 40 million U.S. dollars with the theme of 5,000 years of Chinese civilization. Construction is expected to start in 2006 and it will take at least one year to complete.

The city of Suqian, the hometown of Xi Chu Overlord Xiang Yu, recently proposed to build Xiang Yu’s hometown into a comprehensive theme park that integrates tourism, leisure and entertainment in two years.

The construction of the largest theme park in China, Anhui Wuhu Huaqiang Tourism City, which was started last year and has a total investment of about RMB 7 billion, is also expected to bring new content and vitality to tourism in the Yangtze River Delta region.

All kinds of signs show that the new wave of investment in China's theme parks is emerging and it may seem simple. When the pockets of 1.3 billion people began to bulge, they needed a place for entertainment. This explains the current investment in theme parks in China. According to the International Association of Recreation and Theme Parks (IAAPA), the outlook for China's theme parks and leisure and entertainment industries is bright for the next five years.

Many international entertainment manufacturers have expressed their interest in China. A representative of Intamin, a global entertainment equipment provider, said: “The local government and investors believe that opening a theme park in China can make money. This is a profitable business.”

Recently, the IAAPA 2006 Asia Expo opened in Shanghai. Chairman and CEO Charlie Bray called the “explosive” development of the theme park in China the engine of the Asia Pacific region, making this industry the fastest in the next 5 to 10 years. Development.

According to the PricewaterhouseCoopers report, the annual growth rate of tax revenue for China theme parks is expected to be 7.1%, reaching US$1.8 billion by 2010 and US$1.3 billion last year. Hong Kong’s performance will be better, with an annual growth of 21.8%, reaching US$362 million by 2010 and US$135 million last year.

However, theme parks have experienced great ups and downs in the Yangtze River Delta.

Among them, the failure of Wujiang "Fulbert" Paradise was the most shocking because it was the sinking of more than 800 million investment. But the most typical example that best illustrates the problem is the decline of Wuxi’s “CTV film and television base”.

It is understood that since 1988, CCTV had succeeded in building "Tangcheng" in Wuxi, and in 1994 it has invested 80 million yuan to build the "Three Kingdoms City" and 150 million yuan to build "Water Margin City," but soon afterwards, The three unimaginative cities began to lose ground in the competition for the theme park in China. At present, in addition to the stabilization of Minamata City, which has the most comprehensive facilities, Tangcheng’s decline rate is as high as 21.4% and that of the Tri Kingdom City is 16.7%.

The reason for the analysis is that due to the duplication of topics (similar topics) at close quarters, creativity and content are often imitated, and there is no individuality, which directly leads to a considerable number of theme parks closing at a fairly rapid rate.

Liu Jingwang, executive vice president of the China Recreation and Theme Park Association, said that China’s amusement parks and entertainment industries have suffered from repeated investment from the local government.

“If you go to any medium-sized and large city, you will find a theme park or under construction. I'm a bit worried. What do we want to do in so many amusement parks?” He also said that the local government should carefully evaluate the market and control investment in case of Insufficient demand leads to huge losses.

In this regard, experts suggested that the three cities of Jiangsu, Zhejiang, and Shanghai have already put together the “Grand Tourism Circle” of the Yangtze River Delta. This will require the “Yangtze River Delta” as the basis for the overall planning and the coordination of the theme park construction. Development, avoiding duplication of topics (similar topics) so as not to cause "internal consumption" and competing for customer sources.

However, experts also pointed out that the brand effect of international theme parks can establish a demonstration effect for domestic counterparts. As an example, after Disney entered Paris, France, the number of visitors to the nearby Pare Asterisk theme park not only did not decline but increased. This shows that when Universal Studios, Disney, and other world-class theme parks enter a country, as long as the local theme parks can maintain their own characteristics and learn from each other's advanced experience, they can also gain a living space.

Experts remind that the future theme park planning in the Yangtze River Delta should be like Disney and PareAsterisk, as far as possible to achieve mutual promotion, coordinated development, with distinctive features, and dislocation competition. In order to avoid repeated construction of some resources, the pursuit of maximum profits.