Shanghai Fashion Week AW19 preview | Start with flower field PROJECT, "UP·X"

About getting started with flower field PROJECT

“Getting started with flower field” is not only an independent designer brand, but also a youth plan to mine and cultivate designers – “Getting Started with Flower Field PROJECT”. The project successfully pushed the brand's main designer to Paris, Milan and other places to participate in domestic and international fashion week and hold a personal FASHION SHOW. Today, the “Getting Started with Flower Field PROJECT” project has brought its incubator brand to a number of commercial complexes and achieved impressive market performance.

Starting with the flower field PROJECT is not a designer circle in the traditional sense, but an open, shared mindset to promote an integrated channel, supply chain, excellent designer integrated industry chain platform.

To get started with the flower field PROJECT, it is actually the concept of “UP·X” aggregation in the flower field. UP symbolizes that the flower field PROJECT concept is recognized and then developed rapidly; “X” symbolizes the unknown market style and consumer groups, and it has more to do with the flower field PROJECT. The effective wind control means also reflects the concentrated outbreak of outstanding designers pursued by the project.

I started to work on the flower field Project.

On the one hand, this time, the “coming is the guest” is the first batch of designers to reserve the public after the preparation and market trials have been approved by the flower field PROJECT.

The guest is a guest, open the door to have a seat (Hi), this time to start the flower field PROJECT push three groups of design people, the first time to meet with the audience, this series will be released in the April 2019 autumn and winter Shanghai Fashion Week Xintiandi works release C area display space.

About the designer:

Ren Yi / RENNIE main brand: get started with flower field / first hand

Born in Chengdu in 90 years, now living in Xiamen. The independent designer brand started with the manager of Huatian, the first designer of the independent designer brand, and the top ten fashion designers in China. He has been invited to participate in domestic and international fashion weeks and hold personal FASHION SHOW.

With the flower field in mind, the design is inspired by everyday life, and the life is a source of cherished by designers. It observes the world through the vision of the post-90s and uses young people to express their understanding of Chinese culture. It uses passion to grind ideas and use creativity to change lives.

The first hand, the first is the brain, the hand is the hands. The brand advocates using the brain, the heart, and the wisdom to design, and believes that all creative designs need to be practiced on the ground. The brand's fuzzy gender dress concept tends to be multi-purpose, sustainable design, and use wisdom to design that is not easily eliminated by time. Wisdom, innovation, function, and quality are the key words.

About the designer:

Yan Shutao's main brand: Narrative / Lam Island

Since 2010, he has been engaged in fashion design work, and in the same year, he has created a personal brand “description”. On the one hand, rich experience in the industry can provide feedback on market trends. On the other hand, it is keen on deconstruction and splicing experiments of materials in order to seek a window for the new generation.

Narrative, named after the designer’s real name,

Emphasize the personality and rebellion of the self;

I also hope to present multidimensional fashion through brand splicing elements, and then talk to the world.

The product is not blindly from the market, does not consolidate mediocrity, and has a rebellious temperament to dare to appeal to the true self after 90-00 as the main customer group, highly conforming to the consumption proposition of the new generation group.

Lam Island, I hope everyone's desert island, the four seasons like spring.

Lam Island adheres to the natural and practical aesthetic style, soft and loose fabric material, simple and contoured lines, not emphasizing Zhang Yang but enough to express yourself. Instead of blindly emphasizing harmony with nature, we try to integrate into nature and participate in this vitality.

About the designer:

Wu Xinping & Zhang Mingling, the main brand: 扦

90 after the new designer combination.

“扦” brand co-founder and brand manager, the top ten fashion designers in Fujian Province.

stick in

扦 has three meanings: 1 clothing craft language, such as "扦 trousers", extended to "professional"; 2 tea tools, used to separate Pu'er tea cake, symbolizing "aggressive"; 3 "cutting", grafting process, extended to "Cooperation".

Women wearing 扦 brand clothing are independent, confident and elegant, and their unique aesthetic attitude always conveys the love and understanding of fashion.

Quality, comfort, temperature, and attitude are key words. The brand is centered on art + fashion, constantly exploring the way of harmony between man and nature. The brand is committed to building itself into a commercial brand capable of carrying human and artistic values.

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