SK-II takes a wait-and-see attitude again in a few weeks

On October 23, the AQSIQ’s paper statement was like a key that opened the door to the return of SK-II to the market. P&G also said at the first time that it would resume sales in China as soon as possible. At about 10:00 am yesterday, when the statement was released, the reporter saw at the Parkson Shopping Center that the lights of the SK-II counter lit up. The shopping guide was carefully cleaning the unused counters.

Prof. Liang Liang, Manager of External Relations Department of P&G (China) Co., Ltd. who learned that the country's product safety was determined later on the 23rd, told reporters that at present, the company has put “as soon as possible to bring SK-II products back to the counter” as a job. The focus is expected to resume sales in China within a few weeks. Liang Yun said that although the specific time-to-market is not yet certain, it is certain that all SK-II products, including 12 kinds of returned products, will be resumed after they are sold.

In addition, Ms. Huang Wenli, General Manager of SK-II Greater China, reiterated in the statement issued by P&G that SK-II always puts product quality and safety first and strives to strictly abide by Chinese laws and regulations. It is understood that Procter & Gamble is currently actively communicating with retail customers to discuss specific details of SK-II's resumption of sales in the Chinese mainland. At the same time, the reporter learned from some shopping malls that P&G will recruit beauty consultants in the Beijing area this weekend to hold a mobilization preparation before returning to the market.

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  Some shopping malls still have return services in recent days

After learning that the safety of SK-II products was regained, the malls in Beijing did not seem to be in a hurry to stop the return service. The reporter learned from malls such as Parkson, Zhongyou, New World, Contemporary, Department Stores, etc. As of yesterday SK- II product returns are still being processed.

"Today and tomorrow should be able to continue to return it, and it will be difficult to say it in two days." The staff of the Parkson Service Department told reporters at 10 a.m. yesterday morning. The correspondent also received the same reply in the clothing department of the Zhongyou Department Store. The staff member said that the return can still be handled yesterday, but the deadline for the return of the product has not yet been notified. Jinmei, the head of the cosmetics department of the contemporary mall, said that the agreement signed between the mall and P&G is up to the 31st of this month. If there is no New Deal in the communication between P&G and the mall in the future, the return will be accepted until the end of the month.

Of course, Beijing businessmen also immediately stop the return service. Saite public relations department manager Bao said that since the relevant state departments have determined that there is no problem with product safety, the reason for the return is also not established, and it is reasonable for the mall to suspend returns.

Many consumers still claim to refuse to buy SK-II

Although the AQSIQ has confirmed the safety of SK-II products, many consumers have indicated that they do not want to buy them.

In an interview with a reporter, a customer shopping at Parkson Shopping Center asked a reporter with a puzzled look: “Is this brand unqualified?” Another consumer said that it would rather be trusted, regardless of SK-II Without quality problems, they will no longer patronize. In the online posting on the “Reconfirmation of SK-II product safety”, most netizens said that the SK-II has returned to the market and that there are not many buyers.

Liu Ling, manager of Procter & Gamble (China)’s external marketing department, frankly stated that the “Metal Gate” incident has definitely caused a certain impact on the product, and it takes time to restore consumer confidence. The person in charge of the cosmetics department of a shopping mall in Haidian District stated that since the cooperation with SK-II is still in the contract period, the counter location will not be adjusted in the near future, but once the SK-II market is still in the market after a period of time, the reaction is still sluggish. It does not rule out the adjustment of the counter location. In other words, SK-II may not be guaranteed due to the "metal door" incident at the mall's prime location.

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SK-II withdraws Procter & Gamble from loss of 10 million

From the dark market withdrawal on September 22 to the current preparations, how much is SK-II's loss in the “metal gate” incident? Although Procter & Gamble refused to disclose specific figures to reporters on the grounds that the company’s current work focus was not statistical losses. However, the reporter learned from several malls in the capital that if only calculating the return amount paid by P&G after September 22, the average advance amount of each household will be more than 100,000 yuan. Among them, Saite Mall is more advanced than P&G. Up to more than 50 million return money. While SK-II has 13 counters in Beijing, P&G lost more than RMB 1.3 million after the withdrawal. In addition, according to industry sources, prior to the “metal door” incident, SK-II had sales of more than 10 million yuan a month in Beijing, and the worst-selling counters had an advance of 4-5 million yuan a month.

In this way, P & G's direct economic loss in the Beijing market was more than 11.3 million yuan in the more than one month after the withdrawal of SK-II.