A few days ago, MILANI, a female fashion underwear brand from GFR INTERNATIONAL CO.LTD, which originated from South Korea and penetrated the essence of Chinese and Korean culture, was formally listed in China. On February 22nd, the MILANI IPO Press Conference and the 06 Spring/Summer Product Launch Conference will be held at the 87th Shanghai Acupuncture Association.
It is understood that GFR INTERNATIONAL CO.,LTD is one of the most well-known lingerie manufacturing companies in Korea, and its annual sales can reach more than one billion yuan. It now owns many famous brands such as: MILANI, LINER, DITE. Since July 1993, a brand new INDOORLIFE underwear brand “MILANI†was created.
After conquering the market with high-precision quality, in 2006, GFR INTERNATIONAL CO., LTD set its sights on Asia's largest market, China, and set up Shanghai Charity Fashion Co., Ltd. in Shanghai, China's fashion capital. Women's taste of the introduction of South Korea's women's lingerie big love charm - MILANI underwear.
According to Mr. Jin Shanzhong, general manager of Shanghai Charity Clothing Co., Ltd., MILANI's underwear is aimed at mid-to-high-level consumer women aged 20-35 who focus on the instrument as the target consumer group. The brand inherits the outstanding functionality and comfort of Korea's underwear culture and combines luxury with no loss. Simple and sweet exotic style of fashion.
He disclosed that in the new conference of the 87th Zhongpin Meeting, MELANI will be highlighted in the design of MELANI: Sexy, Romantic, Classic, Comfortable, Fashionable. In order to bring the brand personality into full play.